Jan 2019 – Present · 7 yrs 2 mos

• Course author and instructor for LinkedIn Learning (Lynda.com)'s course: Advertising on LinkedIn
• Take the course now to get LinkedIn Ads certified!
• https://www.lynda.com/LinkedIn-tutorials/Advertising-LinkedIn/758636-2.html

Aug 2013 – Present · 12 yrs 7 mos · Greater Salt Lake City Area

• UtahDMC.org is the largest regional digital marketing professional organization of its kind in the country. It's a veritable who's who of digital marketing talent in the state of Utah. It's also a non-profit, so it's extremely affordable for companies of all sizes.
• We hold monthly meetings where we bring in the top marketing minds to train our members on various digital marketing topics. For a marketer, it's the single greatest networking activity you will participate in, as well as the best training you can get.
• Past speakers include the likes of Rand Fishkin, Larry Kim, Danny Sullivan, etc.
• I manage the job postings for SLCSEM.org, so if you're looking to hire qualified digital marketing talent, I'd love to hear from you.

Jul 2012 – Nov 2014 · 2 yrs 4 mos · American Fork, UT

• I managed LinkedIn Advertising, growing the channel's deep-funnel, qualified leads by over 2400%, making a massive impact to the business.
• I also managed the organic channel, increasing qualified leads by 1300%, increasing keyword rankings by more than 3,450 positions, and landing 20+ prime keywords on the first page of Google.
• I skillfully lead PPC campaigns on Google AdWords, Bing Ads, as well as retargeting, programmatic display, and other paid social channels.
• I'm passionate about data, tracking, and analytics, and am extremely adept at tracking ROI all the way back to the ad/placement level.

Feb 2012 – Jul 2012 · 5 mos · Spanish Fork, UT

• As the Director of Internet Marketing, I lead the Internet marketing team on Organic SEO, Paid Search PPC, Google+Local Optimization, Social Media and Reputation Management. I served both the franchisors and the franchisees for our brands.
• Competing in retail, services, local, and national, Five Star Franchising is a market force and the definitive voice in the franchising space.

Oct 2010 – Feb 2012 · 1 yr 4 mos · Draper, UT

• Marketing Manager at Big Fish Automation. Lead online and offline lead and client acquisition around the home automation, home theater, and security. Achieved consistent 1st place rankings for high-impact keywords. Report directly to President and present to members of the board over marketing activities. Oversee media and positioning strategy.

Apr 2010 – Jun 2015 · 5 yrs 2 mos · At Large

• Utah's car blog - where Utah goes for automotive news, events, and opinion pieces. Responsible for covering remote automotive events, writing pieces of interest, and Internet marketing. Nothing happens in the automotive world without my knowledge.

Apr 2009 – Oct 2010 · 1 yr 6 mos · American Fork, UT

• Managed the local/national SEO accounts for OrangeSoda.com
• Managed a team of specialists and analysts in fulfillment
• Corporate SEO
• Corporate SEO Trainer
• Corporate Reputation Management
• Corporate Blogger
• Special Projects Lead
• Created and Evaluated New Link Building Methods

Feb 2008 – Mar 2009 · 1 yr 1 mo

• Managed all aspects Internet marketing for portfolio of clients.
• SEO, PPC, Analytics, reporting, landing page optimization, and site maintenance
• Mastered on-site SEO optimizations, developed link building tactics, trained management.

Nov 2005 – Mar 2008 · 2 yrs 4 mos

• Provided technical support for over 4100 locations in 70 countries.
• Promoted to training analyst, and resolved networking, server, and application problems.