Jul 2024 – Sep 2025 · 1 yr 2 mos · Noida, Uttar Pradesh, India · Hybrid

• I helped run marketing for the following mandates at LTIMindtree:
• iNXT, a digital transformation platform delivering an ecosystem of connected, intelligent, and sustainable solutions.
• Enterprise AI
• Data & Analytics
• Interactive Solutions
• Salesforce
• Marketing lead for LTIMindtree's delivery units, delivering outcomes across retention, strategic goals and client experience.
• My role included CXO interface with sales, delivery and research functions, project coordination and execution through my team, and firm wide guidance on digital and content ops.

Feb 2024 – Jun 2024 · 4 mos · New Delhi, Delhi

Nov 2022 – Jan 2024 · 1 yr 2 mos · Greater Delhi Area · Hybrid

• Responsible for all inbound/outbound marketing. Built brand awareness, create and run lead gen programs, events, PR, digital marketing across SEO and advertising. Managed analyst relations.

Sep 2018 – Aug 2022 · 3 yrs 11 mos · New Delhi Area, India

• Responsible for bringing one of India's oldest and most trusted business groups to the digital age, including India's 4th largest cement brand, and marquee businesses in Power, Sugar and Refractories.
• I helped craft the brand narrative, amplified brand investments in sports marketing, and brought customer service to the digital age through a robust CRM program.
• Responsible for the marketing stack, investments in platforms and tools, lead generation and solving new age riddles in an age old business.

Jul 2016 – Sep 2018 · 2 yrs 2 mos · Gurgaon, India · Hybrid

• I worked in one of India's most awarded marketing teams, helping raise the profile of our brand and business lines, some of them $1b+ businesses by themselves. Working with content marketing, business marketing teams, I helped increase engagement with CXOs at the world's largest firms.
• HCL Technologies is a global IT major, with presence in 34 countries across the globe.

Aug 2013 – Jul 2016 · 2 yrs 11 mos · Gurgaon, India

• As the founding employee of the Social Media CoE at JLL, I dug the trenches and laid foundations for digital success at a Fortune 500 Real Estate services company. Working with JLL's marketing network across the world, I helped the brand establish and exceed goals for digital marketing.
• Main responsibilities:
• Social media and digital marketing planning across the enterprise. Special projects, campaigns, content marketing, campaign management- both organic and paid, channel specific strategies. Overall, I delivered high quality leads, increased brand awareness, and showcased our best-in-class research.

Jul 2011 – Aug 2013 · 2 yrs 1 mo · Gurgaon, India

• Worked with a great team to showcase the Aviva brand on Digital.
• I managed Online reputation management, marketing campaigns on social media. Received favourable media reviews and awards for multiple campaigns.

Aug 2010 – Jul 2011 · 11 mos · New Delhi Area, India

• Managed the India office of New Global Indian, a media company focused on NRIs , with profit center responsibility.
• Key responsibilities:
• Operations, design and release of web and print products
• Brand Representative, Development of editorial, advertising and advertorial content for clients, Ad Sales

Apr 2009 – Aug 2010 · 1 yr 4 mos · Noida Area, India

• Setting up the sales infrastructure, including appointing distributors and retailers across major urban markets in West and South India. Product lines included Plumbing fixtures, faucets, accessories etc.

Jun 2004 – Jun 2007 · 3 yrs · Delhi NCR

• Working up from shop floor management, I moved to heading marketing and sales for a faucet brand. Successfully established dealer network in North India, and set up new business opportunities to increase penetration.
• Key Achievements:
• Increased same-store sales by increasing the width of available product mix
• Started several new relationships, increasing overall profitability
• Restructured product mix to reflect changes in the market
• Started key relationships with leading retailers
• This is my family owned business.