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Karishma Setia

Digital Marketing Specialist

Dubai, United Arab Emirates8 yrs 10 mos experience

Key Highlights

  • Achieved a 97% increase in organic traffic.
  • Led high-performing SEO teams to success.
  • Expert in data-driven SEO strategies.
Stackforce AI infers this person is a Digital Marketing expert with a strong focus on SEO strategies.

Contact

Skills

Core Skills

Search Engine Optimization (seo)Customer AcquisitionDigital Marketing

Other Skills

Account ManagementAdobe Creative SuiteAdvertisingAhrefsAnalytical SkillsAnalyticsArticle MarketingArticle SubmissionAttention to DetailB2CB2C MarketingBlockchainBlog MarketingBrand StrategyCampaigns

About

As a seasoned SEO consultant, I leverage my expertise in organic marketing to drive growth for businesses. With a strong background in computer science and electronics and communications engineering, I have developed a keen eye for detail and a passion for optimizing digital experiences. I have successfully led teams and implemented impactful SEO strategies that boosted organic traffic and conversions by up to 97%. I am proficient in industry-standard tools like Ahrefs, SEMrush, GA4, Google Analytics, and more. I also have experience in creating strategic SEO plans and clear business review decks for effective communication of progress and results. My goal is to help businesses achieve their online goals through data-driven insights and innovative solutions.

Experience

8 yrs 10 mos
Total Experience
1 yr 5 mos
Average Tenure
1 yr 1 mo
Current Experience

Bravix

Search Engine Optimization Manager

May 2025Present · 1 yr 1 mo · Dubai, United Arab Emirates · On-site

Search Engine Optimization (SEO)WordPressGoogle Analytics

Self-employed

SEO - Organic Marketing Consultant

Jul 2024Present · 1 yr 11 mos · Dubai, United Arab Emirates · On-site

HTMLIdentifying TrendsCustomer AcquisitionB2C Marketing

Indmoney

Search Engine Optimization Manager

Sep 2023Jul 2024 · 10 mos · Gurugram, Haryana, India · On-site

  • Led a high-performing team, achieving a 97% increase in organic clicks (700k to 1.38M monthly) within 6 months.
  • Developed and implemented impactful SEO strategies that boosted organic traffic and conversions.
  • Optimized ASO for Android & iOS apps, leveraging CPP and promotional events to achieve organic growth in app downloads.
  • Spearheaded content strategy in collaboration with product and tech teams, utilizing data-driven insights to deliver impactful content.
  • Created strategic SEO plans and clear business review decks for effective communication of progress and results.
  • Proficient in industry-standard tools like Ahrefs, SEMrush, GA4, Google Analytics, and more
Organic GrowthSearch Engine SubmissionHTMLSearch Engine Optimization (SEO)Google AnalyticsAnalytics+7

Yocket

Search Engine Optimization Manager

Jul 2022Sep 2023 · 1 yr 2 mos · Mumbai, Maharashtra, India

  • Responsible for Team Handling, Budget creation & Management.
  • Inter Team Collaboration
  • Given Performance of 50% improvement in just 5 months.
  • Previously 500K Organic Clicks per month now achieved 1.20M Clicks
  • Per Month.
  • Responsible for Organic, Paid Traffic Growth, and Conversions
  • Created & Implemented Performance Plan and Crossed 1.20M Traffic
  • Per Month Organic Web & 50% Growth in every Metrics
  • Developing and implementing effective search engine optimization
  • (SEO) strategies & Technical SEO
  • Hands with SEO Tools like - Ahref, SEMrush, GA4, Google Analytics, GSC,
  • Webengage, Microsoft Clarity, MYSQL, Page Speed Insights, Jira,
  • Getstat, Screaming Frog, AWS & Web Trends)
  • Conversion Rate Optimisation has given a 70% improvement.
  • Given 100% improvement in Meta Ads from Retargeting Ads.
  • Youtube SEO Given QoQ improvement of 40%
  • Optimizing ASO for Android & IOS
Organic GrowthHTMLSearch Engine Optimization (SEO)Data AnalysisTeam ManagementDigital Marketing+5

The knot worldwide

2 roles

Senior Growth & Acquisition - SEO

Apr 2022Jul 2022 · 3 mos · Gurugram, Haryana, India

Organic GrowthHTMLData AnalysisTeam ManagementDigital MarketingStrategic Planning+4

Growth & Acquisition - SEO

Jan 2021Jul 2022 · 1 yr 6 mos · Gurugram, Haryana, India

  • ● Responsible for SEO Strategy Planning & Implementation
  • ● Traffic Analysis/Reporting & Recommendation
  • ● On Hands with SEMRUSH, Ahref, Analytics, Keyword Planner,
  • Metabase, Getstat, Jira, Screaming Frog, AWS & SQL.
  • ● Strong knowledge of Product with Data Measurement.
  • ● Created & Implemented Marketing Strategies to improve SEO
  • Performance which Results 80% Growth in Traffic & 85% in Organic
  • Leads in year - 8 lakh traffic per month to 2 M traffic per month
  • ● Day to Day Dealing with Content Team
  • ● Creating Strategic SEO Plans & Business Review Decks.
  • ● Creation and execution of On-page / Off-page strategies
  • ● Trend Analysis & Content Marketing Strategy
  • ● Responsible for landing page optimization for lead generation
  • ● Experienced to Achieve Targets Under Deadline
  • ● Handling International Works for Theknot.com, Hitched.co.uk, weddingwire.com
Organic GrowthHTMLData AnalysisTeam ManagementDigital MarketingStrategic Planning+2

Myloancare

Assistant SEO Manager

Jul 2018Jan 2021 · 2 yrs 6 mos · Gurgaon, India

  • Responsible for on page – off page SEO
  • Google Analytics Reporting & Recommendations.
  • Responsible for organic traffic and lead generation.
  • Responsible for landing page optimization for lead generation
  • Creating Strategic SEO Plans & Business Review Decks.
  • Creation and execution of On-page / Off-page strategies
  • Trend Analysis & Content Marketing Strategy
  • Responsible for presence of brand on the SERPs.
  • Expertise in SEO & Content Marketing Proposals.
  • Periodically tracking and monitoring Keyword performance
HTMLData AnalysisDigital MarketingCommunicationSearch Engine Optimization (SEO)

I web technologies

Sr. SEO Executive

Aug 2017Jul 2018 · 11 mos · Faridabad Area, India

HTMLData AnalysisDigital MarketingCommunication

Education

Maharshi Dayanand University Rohtak

Bachelor of Technology - BTech — Computer Science

Jan 2018Jan 2020

Government polytechnic for women

Diploma — Electronics and Communications Engineering

Jan 2013Jan 2016

ddc senior secondary school faridabad

12th — Science

Jan 2015Jan 2016

Vivekanand international school

10th

Jan 2012Jan 2013

Swami Vivekananda Subharti University, Meerut

Master of Business Administration - MBA — Marketing and IT

Mar 2024Mar 2026

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