Nov 2024 – Jan 2026 · 1 yr 2 mos · Bengaluru, Karnataka, India · Hybrid

• Navigating dynamic market conditions to help brands scale effectively through on-app merchandising, driving growth in fast-paced environments.
• Accelerating brand performance with strategically placed ads across the customer journey—ensuring the right message reaches the right audience at the optimal time and context.
• Scaling businesses sustainably, balancing aggressive growth strategies with maintaining a healthy and consistent TACOS, optimizing both short-term and long-term profitability.
• Enabling legacy brands to adapt and thrive in the evolving Quick Commerce landscape, while supporting D2C brands in expanding their reach across regional and national markets.
• Leveraging key performance metrics—including Conversion Rate, Click-Through Rate, Share of Voice, and Market Share—to track, measure, and enhance campaign effectiveness.
• All of this while building trust and credibility.
• Portfolio of 100+ Brands scaled by 256% in 9 months.

Jul 2022 – Aug 2024 · 2 yrs 1 mo · Gurugram, Haryana, India · Hybrid

• Managing 250+ hotels in the assigned region by increasing business and maintaining strong client relationship.
• Analyzed data trends, initiated strategies for improvement in supply, rates and availability to support the demands of visitors to the website/mobile app, retail outlets.
• Increased net revenue in the market by enhancing business plans to achieve revenue goals whilst ensuring adequate inventory levels.

Jan 2022 – Jul 2022 · 6 mos

• My deliverables to the company and the community are pretty vividly defined, which is "SOLUTION SELLER".
• KEY TAKEAWAYS: How to understand the psyche of the other person and HOW TO PITCH ANYTHING.
• The "SOLUTIONS" that I facilitate, are the guidance I provide when it comes to identifying how upskilling in the industry is pivotal for you to stay relevant and resourceful.
• The "SELLING" component helps the company be in net profit, whilst moving towards becoming a Decacorn.

Jan 2021 – Dec 2021 · 11 mos

• On the onset of the second wave of Covid-19 I decided to take a break and give all my time to my family to ensure that I can do everything to safe guard the health of people who were close to me as well as the community around me by mediating the data flow of Oxygen cylinders through Instagram post. The data base which I was working around needed close attention since the contact details of available vendors and the availability of O2 was very dynamic as per the demand.
• While the conditions got better I re-allocated my focus towards understanding what exactly is it that I should pursue in my career, it was difficult to analyze and conclude, since I completed my graduation in History (H) which doesn't have a relevance in the industry I was inclined towards. I started my journey by learning a bit about data science, by going through a course provided by Board Infinity, I learned how to work around data bases and how to do fundamental coding through python as well as visualization of the same through tableau. I found it difficult to find a job with fair compensation in the domain because of my lack of experience or academic qualification in the respective field (apart from a certification).
• But the year in totality was fruitful as it gave me more time to talk to people, meet new individuals, get inspired in new domains while also spending most of my time scrolling 'Stack Overflow'. I was able to polish my communication and reasoning skills to ensure that no matter where I end up, I am always able to advocate my purpose in the job. And this enabled me to crack a few interviews while I also landed an opportunity to work with upGrad and contribute to the learning needs of working professionals.

Sep 2020 – Jan 2021 · 4 mos

• Delivered in the role which focused on addressing client escalation and their resolution. Social listening through social media feedbacks was also managed and consolidated by me to ensure an adaptive UX is provided to the client in the company's ecosystem. This was achieved by documenting and presenting the feedback and data to the stakeholders and respective verticals to brainstorming solutions.

Jun 2018 – Sep 2020 · 2 yrs 3 mos

• Predictive analysis to forecast turnover and take suitable measures to boost turnover and achieve ambition. Budgeting and PnL for the department, while also developing marketing strategies to attain sales ambition with organic growth, by the development of local sport communities.