Dec 2024 – Present · 1 yr 5 mos

• Studio KJR is me, Kayla Jennings-Rivera — an independent experience designer and producer available for hire.
• I work with brands, agencies, and companies on everything from large-scale experiential activations and brand dinners to team retreats, pop-ups, touring concepts, and conferences. I also offer social media management, content strategy, and brand consulting for clients who want a creative partner, not just a vendor.
• Services: Experience Production · Experiential Marketing · Retreat Design · Brand Consulting · Social Media Management · Content Strategy
• Clients: Hampton, AMP Leadership Collective, Marco, Victory, Collider, Coffee N Clothes

Sep 2024 – Present · 1 yr 8 mos · Los Angeles, California, United States

• At Eastwood, I lead event sales and logistics from start to finish—managing bookings, contracts, and on-site execution to ensure every experience runs smoothly and aligns with the brand’s identity. I drive brand growth through influencer collaborations, targeted ad campaigns, and strategic social media initiatives designed to increase visibility and engagement.
• On the creative side, I oversee marketing direction by revamping materials across channels—from website updates and seasonal program design to promotional video production—all with the goal of enhancing customer connection and reinforcing brand cohesion.
• Social Media Highlights (Mar 24–Jun 21)
• 592,958 total views (18.9% from ads)
• 98,137 accounts reached
• 10,625 interactions (13.7% from ads)
• +4.7% new followers (13,105 total)
• Top content post: 21,340 views
• Top influencer collab (Feb 19): 230,346 views · 29,594 interactions
• Experience Highlights
• $150,000+ in private event sales in 10 months
• LAFD Fundraiser generated $600+ in donations
• Ongoing partnerships with community groups like Rookie Chess, Do Si Don'tCha Line Dancing, Friend or Flame Speed Dating, Cowboy Poetry, and more.

Aug 2024 – Jun 2025 · 10 mos

• I collaborated with the Head of Retreats to execute exclusive annual retreats tailored for CEOs, founders, and entrepreneurs. My role includes managing venue sourcing, developing tailored programming, designing immersive experiences, fostering community engagement, and implementing strategic marketing efforts to create impactful and memorable retreats.
• Retreats:
• Foundations - Austin, TX
• Peak Performance - Park City, UT
• Women of Hampton - Sedona, AZ
• + Hampton Hometowns (internal retreat) - Philadelphia, PA

Apr 2024 – May 2025 · 1 yr 1 mo · Los Angeles Metropolitan Area

• I produced the 2024 fundraiser and celebration, managing venue selection, contract negotiations, and vendor coordination while bringing the event to life through creative storytelling to deliver a memorable and impactful experience.

Aug 2022 – May 2024 · 1 yr 9 mos

• I spearheaded high-profile events such as Malibu Barbie Cafe, The Family Guy Experience, and The Golden Girls Kitchen, generating $15M+ in ticket sales. I managed experience concepts, client relationships, and vendor logistics to ensure seamless execution and elevated guest experiences. Additionally, I led creative direction for marketing and collateral, including event pages, press releases, social media campaigns, email newsletters, and physical signage, driving engagement and aligning with brand identity.

Jul 2022 – Mar 2023 · 8 mos · Los Angeles Metropolitan Area · Hybrid

• I curated and hosted exclusive, high-impact events designed for a select group of top content creators within the local Franki community, fostering meaningful connections and collaboration while delivering unique and engaging experiences.

Feb 2020 – Aug 2022 · 2 yrs 6 mos · Jersey City, New Jersey

• I led event production, managing rehearsals, technical elements, and vendor coordination to ensure seamless execution. I streamlined marketing, social, and design workflows between teams and designers, and enhanced virtual and live events by incorporating industry trends, safety protocols, and accessibility standards.

Aug 2019 – Feb 2020 · 6 mos · Greater New York City Area

• I managed team travel, expenses, calendars, and office operations to ensure smooth day-to-day functionality. I coordinated logistics for national events, overseeing audience development, catering, and live-taping with local TV affiliates. Additionally, I pitched cross-industry content partnerships to support and drive revenue growth.

Jun 2019 – Aug 2019 · 2 mos · Greater New York City Area

• I was honored to receive the Judy Corman Memorial Scholarship, which provided the opportunity to contribute to Scholastic's "On Our Minds" blog, crafting content for both internal and external audiences. I brainstormed and supported the development of social media content and copy, while also researching media coverage and trends to inform future campaigns and refine evolving media strategies.

May 2018 – Jun 2019 · 1 yr 1 mo · New York, New York

• I served as an NBCUniversal ambassador, leading studio tours and assisting with audience services, while also supporting the leadership team with administrative tasks and onboarding as part of the Admin Page role. On the Recruitment Team, I executed activations at designated universities and conducted informational sessions with candidates.
• Assignment #1: MSNBC Dayside
• Monitored multiple news networks to identify and report on top-priority stories, tracked POTUS appearances and communications, and handled sensitive and confidential information daily.
• Assignment #2: Universal Kids Marketing
• Collaborated on multi-platform marketing strategies focused on talent partnerships, researched competitive trends for team brainstorming sessions, and created internal newsletters to showcase marketing campaigns and enhance internal communications.
• Assignment #3: Ad Sales, Business Strategy & Operations
• Analyzed the OTT/streaming marketplace to assess business implications, developed internal newsletters highlighting competitive news and industry trends, and prepared presentations and research for internal committees and executive briefings.

Apr 2018 – Apr 2018 · 0 mo · New York, New York

• Collaborated directly with the Vice President of Filmmaker Relations and Shorts Programming for the Tribeca Film Festival, supporting key initiatives and filmmaker engagement.

Jan 2018 – May 2018 · 4 mos · Greater New York City Area

• I assisted with audience coordination, seating, and the distribution of giveaways for hundreds of guests of all ages. Additionally, I collaborated closely with production assistants during pre-production, live show tapings, and post-production to ensure smooth operations and a seamless guest experience.

Sep 2017 – Dec 2017 · 3 mos · New York, New York

• Supported production efforts, managed client relations, and contributed to content development to ensure seamless project execution and client satisfaction.

Aug 2017 – May 2018 · 9 mos

• I partnered with residents to foster a living and learning environment that encouraged academic growth, personal responsibility, and community accountability. Additionally, I planned and executed weekly programs designed to enhance the overall residential experience and build a stronger sense of community.

Jan 2017 – Jun 2017 · 5 mos · Orlando, Florida Area

• As a Character Attendant through the Disney College Program, I ensured a safe and welcoming environment for guests, performers, and cast members. I utilized creative storytelling to enhance guest satisfaction while upholding Disney's brand integrity and provided assistance to guests of all ages with diverse needs across the Walt Disney Resort.