Jun 2023 – Feb 2025 · 1 yr 8 mos

Jul 2021 – Jun 2023 · 1 yr 11 mos

• Thrilled and honored to share that our "Mind Your Wellness: Self-care with intention" campaign won the Shorty Awards Mental Health Category!
• + This recognition spotlights some of the amazing work we've done in this space including:
• “Pinterest Havens: A Whole Mood”, a two-day in-person experience that showcased six immersive exhibits in NYC exploring color and mood to build emotional awareness and resilience; each installation explored a different emotion, from self-love to anger, and provided resources for helping to manage them appropriately.
• + Partnerships with the Mental Health Coalition, actress Marsai Martin, and dozens of Pinterest Creators to create and amplify informative and inspiring content on the Pinterest platform.
• + Expansion of Compassionate Search and ‘How We Feel’.
• + Donations to 26 Pinterest Purpose Partners dedicated to increasing awareness of mental health and wellbeing challenges, particularly among vulnerable populations, and tackling racial disparities and other inequalities in access to mental health services.
• + Participation in the first-of-its-kind Mental Health Youth Action Forum in Washington D.C. In collaboration with MTV and the White House, Pinterest elevated the stories of 30 young mental health content creators and activists who were selected to develop creative mental health campaign ideas and present them at the forum.
• https://shortyawards.com/7th-impact/winners/

Aug 2020 – Aug 2021 · 1 yr

• Leading global inclusion and diversity initiatives with creators (influencers) on Pinterest.
• Want to introduce yourself, have feedback or leave a comment? MESSAGE ME :).

Sep 2019 – Aug 2020 · 11 mos

• Leading relationships with creators and content & distribution partners to support the growth of Pinterest in Canada.
• What's been done so far:
• Developed a comprehensive strategy to drive community development and educate creators on Pinterest through best practice sessions, events and email marketing, building an influencer community of over 4,000 high quality Canadian creators in eight months.
• Launched a first-to-market partnership with so.da / Corus Entertainment to create the Pinterest Original video series "Made You Look" with Slice.ca.
• On-boarded Bell Media series, the Marilyn Denis Show growing their Pinterest monthly views by 139x in two months and built out a Pinterest-first segment series for the 10 year anniversary of the show featuring our Pinterest 100 Trends and seasonal moments brought to life by on-air experts.
• Track and analyze the performance of community development efforts including community size, active user rate, product adoption, video views and audience growth.

Sep 2018 – Sep 2019 · 1 yr · Greater Toronto Area, Canada

Feb 2016 – Feb 2018 · 2 yrs · Greater Toronto Area, Canada

Nov 2014 – Dec 2015 · 1 yr 1 mo · Greater Toronto Area, Canada

• Worked with Canada's top furniture, apparel and major appliance retailers to provide digital solutions and strategies leveraging Google products and tools (Search, Display and Video).
• Consulted on media spend strategies with clients including Sears Canada, The Shopping Channel (Rogers Communications) and IKEA and contributing to 37% growth year over year in Q4.
• Pitched and implemented first-to-market TrueView campaign opportunity for The Shopping Channel, resulting in 200% revenue growth.
• Selected for Google’s Account Manager Guru program where I consulted on internal TrueView/YouTube Auction queries.
• Google Partners Certified – Fundamentals and Advanced Search.

Oct 2013 – Nov 2014 · 1 yr 1 mo · Greater Toronto Area, Canada

• Managed Olive Media’s largest book of agencies, including Mindshare, MEC, M2Universal and OMD and contributed to profit growth by 25% over the 2014 fiscal year.
• Exceeded sales goals month-over-month by 15% driving cross multi-platform media and creating first-to-market sales opportunities for clients including RBC, Target, Disney Studios, Dairy Farmers of Canada and P&G.
• Strong experience on-boarding new and emerging technologies for the sales market – working alongside product managers to develop key messaging and sales tactics for a solid go-to-market strategy.
• Developed strong industry ties as an IAB member and continued to increase industry knowledge with focus in video, mobile and social targeting technologies including ShareThis and Nativo.

Apr 2011 – Present · 15 yrs · Los Angeles, California, United States

• Pop culture personality and thought leader, media consultant and celebrity news / sports host
• Content creator, creative producer and writer across Substack, Instagram, TikTok, Threads @lexniko
• Featured in Vogue Business, On Air with Ryan Seacrest, Good Morning America
• Guest host of E! The Rundown on Snapchat

Apr 2010 – Apr 2011 · 1 yr · Greater Toronto Area, Canada

• Reconciled portfolio and increased revenue generation in the month of December 2010 by 154% in first year of employment.
• Received the RBC Royal Performance Award which recognizes performance-based relationship and sales achievements in First Quarter of new role.
• Tracked detailed targets and achievements through online sales pipeline, allowing consistent management monitoring of each clients’ progress and growth.
• Self-generated networking opportunities to attract and on-board new business and centres of influence for partnering resulting in two new client acquisitions within 5 months.

Aug 2009 – Mar 2010 · 7 mos · Greater Toronto Area, Canada

• Track and analyze marketing communication budget to ensure cost-savings initiatives are applied and consistent throughout entire department.
• Oversee advertising placements in major trade journals and magazines for Husky Asia, Europe, Latin America, Middle East, North America and global.
• Work with marketing communications managers to develop and distribute surveys for marketing analysis of quarterly updates with the CEO, exhibitions, advertisements and promotions.
• Responsible for summarizing results of surveys into feedback report and executive summary for quick reference and application to planning for 2010.

Jun 2008 – Aug 2008 · 2 mos

Jan 2007 – Jan 2007 · 0 mo