Jul 2020 – Feb 2021 · 7 mos

• At its core, Holiday Hangouts is a business started by two sisters with a mission to save the holidays in the days of COVID and shake up the Santa industry as we know it today.
• Through dozens of in-depth conversations with parents who expressed their concerns over visiting Santa at the mall in the midst of a pandemic and other grievances with Santa traditions in general, including a blaring lack of diversity, together the sisters came up with the concept of Holiday Hangouts, which offers families the opportunity to personalize a virtual visit with Santa.
• Long gone are the days of waiting in long lines only to have 3 minutes of impersonal and rushed interactions. Now kids will have the chance to learn, laugh, and experience the true magic of the holidays – all while staying safe at home.
• www.holidayhangouts.org

Jan 2019 – Aug 2020 · 1 yr 7 mos

Jan 2019 – Jun 2020 · 1 yr 5 mos

Jan 2017 – Jan 2019 · 2 yrs

• Developed post-purchase marketing campaigns to enhance customer experience, generate loyalty, and ensure high renewal rates across 15K accounts in several verticals including Manufacturing, Services, Education & Retail
• Drove cross-functional alignment and stakeholder management across 10 SAP solutions including SAP Cloud Platform, SAP HANA, and SAP Success Factors
• Built and executed regional enablement assets for priority solutions to aid in smooth implementation, change management, and customer success across industries & locales (i.e. NA, LAC, MEE, EMEA, GC & APJ)
• Created automated nurture campaigns using platforms such as SAP Hybris and Marketo

Aug 2016 – Dec 2017 · 1 yr 4 mos

• Developed integrated marketing strategies that aligned with overall business goals, utilizing market research and data analysis to identify opportunities and optimize promotional tactics.
• Coordinated marketing efforts across digital, social, print, and in-person event channels, ensuring consistent messaging and branding that enhanced overall campaign effectiveness.
• Managed several SAP Silicon Valley social media accounts including Facebook, Instagram, and Twitter to gain a strong following and foster a strong sense of community

Jul 2015 – Dec 2015 · 5 mos · Madrid, Spain

• Researched, edited, and composed articles for English speakers in Madrid
• Established strong Social Media presence by creating Facebook, Twitter, and Instagram profiles
• Conducted market research for promotional advertisements and web design

Jun 2014 – Aug 2014 · 2 mos · Menlo Park, CA

• Market Research & Analysis: Conducted comprehensive market research to identify emerging trends and competitive landscape, which contributed to the development of a new product strategy.
• Campaign Development: Assisted in the creation and execution of marketing campaigns for Auxugyn's flagship product. Collaborated with the marketing team to draft engaging content for email newsletters, social media posts, and blog articles, enhancing customer engagement and brand visibility.
• Product Launch Support: Supported the launch of a new software tool by coordinating with cross-functional teams to ensure timely and successful execution. Assisted in organizing launch events, preparing promotional materials, and tracking key performance indicators (KPIs).
• Content Creation: Developed and optimized product collateral, including brochures, presentations, and product data sheets. Worked closely with the design team to ensure that all marketing materials were visually appealing and aligned with brand guidelines.