Jan 2023 – Sep 2023 · 8 mos · Riyadh, Saudi Arabia · On-site

• Assess through Analytics & Insights the launching stage of the Go Loyalty and planning the way forward to aid in improving it along with ensuring overall digital enablement from end to end.
• Built cross-functional unit between TDI and CoE marketing to provide A&I support and drafted roadmap plan forward.
• Support the cross-marketing function for STA with their need of Analytics & Insights to aid in assessing performance of Brand, Media & Digital Assets through insightful deep dives and root cause analysis.
• Used GA (Google Analytics) to assess STA campaigns' digital performance.
• Helped draft digital measurements plans for digital marketing campaigns' calendar.
• Helped establish TDI A&I - Cross marketing roadmap.
• Managed technical integration between STA and Bloomberg & CNN for assessment of VisitSaudi.com digital performance.

Jan 2022 – Dec 2022 · 11 mos

• Managed all facets of corporate projects, including digital transformation, PMO, and quality control to enable smooth flow of organizational operations. Report directly to internal stakeholders and nurture professional relationships. Monitor shaping, planning, and delivery processes to streamline workflows.
• Cultivated digital initiatives by leading high-performing team of staff.
• Conducted kick-off workshops for roadmap plan for all business stakeholders.
• Oversee all DT journeys progress C2M, L2C, O2C, DXP, T2R
• Managed change management for all business stakeholders and dedicated SPOCs.
• In charge of Lead to Cash (L2C) and Order to Cash (O2C) transformation journeys
• Promoted digital transformation overall projects SPIs via strategic planning and implementation.
• Managed through IT 9 vendors (Capgemini, TCS, Accenture, etc) that had different parts in DT project.
• Aligned with PMs across business stakeholders and IT vendors to oversee overall implementation of DT journeys.

Mar 2015 – Jan 2022 · 6 yrs 10 mos

• Established from scratch full scale performance and reporting local dashboard for loyalty program.
• Managed and participated in major Qitaf events locally and internationally and was responsible for high customers traffic and positive engagement
• Established “Qitaf Offers” a new project where customers are rewarded with discounts for Qitaf points at lowest or zero cost.
• Satisfied more than 30 partners and more than 300K customers and burned more than 5 million points at zero cost.
• Defined Tamayouz (High Value Customers program) strategy and yearly roadmap for program evolution.
• Designed and monitored new sub-programs to be introduced to enhance the Tamayouz value proposition and Oversee implementation of enhancements to program.
• Managed enrollment and de-enrollment of customers into and out of the Tamayouz program in a smooth manner to optimize CX.
• Determine KPIs and SLAs governing the relationship between third parties, STC and Tamayouz customers.
• Main achievement: Helped in transforming Loyalty department to a revenue-generating unit and go beyond being only a cost-based program to retain customers.
• Established new services that would increase the stickiness and loyalty of Tamayouz and Qitaf customers.
• Devised new and innovative ways to market the program and target the desired customer segments.
• Follow-up with Operations Support on escalated and repetitive complaints.

Jan 2010 – Mar 2015 · 5 yrs 2 mos

• Lead weekly marketing department meeting - directors' level: performance KPI's overview, competitive landscape, initiatives & action items follow up.
• Successfully participated in Costing System implementation for shared services & IT costs allocated to TP and FAC products through manually mapping cost and revenue in order to determine profitability for +100 PBU services.
• Was a team member in leading the MVNOs' workshops and preparation strategies
• Monitored competitor's moves & tactics since 2009 and developed a vast knowledge of the market.
• Established weekly, monthly, quarterly & comprehensive CI reports with Attack / Defend recommendations.
• Developed new services & promotions awareness & analysis files.
• Integrated performance data with all operators' activities report.
• Institutionalized a cross functional team across the PBU unit (marketing, Sales and Planning & Performance) to share knowledge and draft initiatives on potential improvement.
• Arranged several meetings with fellow marketing departments to aid them in the decision process by providing their needs from CI.
• Followed up on marketing plan execution through detection of actual services & promotions launched officially.
• Provided critical CI reports to VP & CEO advisory.

Mar 2008 – Jan 2010 · 1 yr 10 mos

• Main task was to ensure overall consistency of pricing across all services.
• Developed & launched well over 30 promotional actitivities.
• Assessing cost impact of regulations & setting up regulatory strategies for deregulation roadmap.
• Developed tariff plans for Prepaid and Postpaid Services
• Analyzed and benchmarked existing Prepaid and Postpaid Services Tariff Plans
• Conducted price sensitivity analysis on different customer segments
• Prepared several studies & comparisons with competitor services
• Ran Evaluations on cannibalization impacts of pricing decisions
• Supported other Marketing departments, by providing guidance for service pricing
• Published updated price list
• Continuous coordination with Regulatory affairs & CITC information regarding services and offers for the Consumer Business Unit.
• Prepared the summary for CITC and tariffs filling for services and promotional offers to take the approval to launch it.

May 2005 – Mar 2008 · 2 yrs 10 mos

• Team leader in BPR Project (Business Process Re-engineering) for AlJawal sector.
• Successfully participated in KAQA (King Abdulaziz Quality Award) as the AlJawal sector coordinator.
• Drafted AlJawal weekly and monthly revenue performance report: Postpaid & prepaid service revenue performance with VAS (Value Added Services) performance break down.
• In charge of Al Jawal Policies & Procedures (P&Ps) : Set interviews with all general departments, collect and update P&Ps and reflect them in the e-Library’s website.
• Drafted Al Jawal sector general departments quarterly initiatives report and KPIs.
• Document and audit Al Jawal performance reports and draft them when necessary.
• eTOM (Enhanced Telecommunication Operations Mapping) project coordinator: Draft eTOM weekly and monthly status report.
• Bench mark P&Ps to eTOM standards and reported gaps separately.
• Reviewed eTOM quarterly report and provide feedback to corresponding departments.
• Documented all P&Ps approved by GMs and VPs after analyzing them and or amending them.

Oct 2004 – May 2005 · 7 mos · Dammam

• Establish accounting system and maintaining books of accounts.
• Processing of payments and recording there of including preparing approval forms, taking approvals and making transfers.
• Liaising with banks on daily basis with respect to foreign exchange rates to be used and transfers.
• Monitoring creditors: preparing list of out standings and reporting it to the management.
• In charge of opening and following up with Nostro Accounts.
• Banks and accounts reconciliation.

Oct 2003 – Oct 2004 · 1 yr · Dammam

• 1) Accounting and Reconciliation:
• Worked for 3 months as an assistant for the Accounting manager and was in charge of receiving financial statements coming from all 50 branches and the HO and producing consolidated statements.
• Reporting the financial performance of branches by region to upper management.
• Liaising with auditors on year end and facilitating adequate supporting documentation and balance confirmations.
• 2) Internal Audit
• Main task was to audit reconciliation department periodically.
• Audited Human resources department (Information and payroll).