Sep 2024 – Present · 1 yr 8 mos

• Driving growth for Uber for Business’s most strategic enterprise clients across EMEA, LATAM, and APAC. As part of the Global Strategic leadership team, I focus on scaling multi-market partnerships and shaping our go-to-market strategy across regions.
• Responsible for a regional strategic sales team covering three continents, working with Uber’s highest-potential global accounts
• Helped design and implement the team’s structure, hiring, and scalable processes
• Oversee the full commercial cycle, from BDR engagement to complex enterprise sales
• Partner with product, ops, and regional teams to optimize strategy and tailor solutions to local market needs
• Focused on building a collaborative, performance-driven culture rooted in ownership and growth

Jan 2024 – Oct 2024 · 9 mos

• As Country Manager for Northern & Eastern Europe at Uber for Business, I was responsible for driving commercial success across all revenue streams - self-serve, new business, and account growth. I also stepped in as Interim Lead for the DACH region, leading the Mid-Market Sales teams across Germany, Austria, and Switzerland.
• Led sales strategy and execution across 10+ countries, overseeing the full B2B commercial funnel from BDR to Enterprise.
• Built and scaled regional teams while partnering closely with cross-functional stakeholders across Marketing, Ops, and Product
• Developed and localized go-to-market strategies to meet regional needs and unlock new growth opportunities
• Fostered a high-performance, data-driven sales culture focused on customer value, coaching, and accountability
• Served as a regional voice to global leadership, translating priorities into market-specific action plans
• Consistently delivered against ambitious revenue and growth targets across diverse and complex markets

Dec 2021 – Jan 2024 · 2 yrs 1 mo

• In my role as the Country Manager and Head of Uber Business for Northern & Eastern Europe, I led a dynamic team in driving business development and account management initiatives. By fostering strategic partnerships and implementing innovative solutions, we successfully expanded Uber's presence in 19 countries, resulting in a substantial increase in market share and revenue.

Aug 2022 – Present · 3 yrs 9 mos · Amsterdam, North Holland, Netherlands

• My Own Filo | Empowering Women’s Health with Innovation
• At My Own Filo, we are transforming women’s health by tackling pelvic floor health—a critical yet underserved issue affecting 50% of women globally. Founded by a passionate mother-daughter duo, we’ve raised €2.2 million to fuel our mission, combining medical expertise, innovative product design, and a deep dedication to empowering women.
• Our vision is to deliver sustainable, impactful solutions for every stage of a woman’s health journey, breaking taboos and fostering meaningful conversations along the way. Together, we’re creating a healthier, more equitable future for women worldwide.

Sep 2021 – Jan 2022 · 4 mos

• Leading a sales team for LinkedIn Talent Solutions for the DACH region.

Oct 2020 – Sep 2021 · 11 mos

• Leading a sales Team for LinkedIn Sales Solutions for the regions DACH, France and Benelux.
• The team highly talented Sales Reps that cover SMB, Mid-Market & Enterprise.

Jan 2020 – Oct 2020 · 9 mos

Jun 2019 – Dec 2021 · 2 yrs 6 mos

• Accredited Sales Coach
• Provided guidance and mentorship to a diverse group of 50+ sales professionals at LinkedIn
• Conducted training sessions for more than 1000 sales professionals and sales leaders, focusing on digitalization and the evolution of sales techniques

Jan 2019 – Dec 2019 · 11 mos

• At LinkedIn we make it our personal mission and goal to modernize and digitalize sales processes by providing relevant and smart, real time data on your target audience. We want to help you sell smarter, not harder.
• Sales Navigator is revolutionizing the way sales professionals do business by connecting buyers and sellers through the LinkedIn network.

Oct 2017 – Jan 2019 · 1 yr 3 mos

• After two impactful years at Green City Solutions GmbH, I’ve concluded my role as Global Sales Director.
• During my tenure, I’m proud to have led the successful implementation of 35 CityTree projects across Europe, a milestone made possible by the unwavering support of an exceptional team and the trust of our customers, partners, and early adopters. Together, we worked to advance the mission of improving urban air quality.
• Responsibilities:
• Led and managed a high-performing sales team.
• Recruited top commercial talent to drive growth.
• Oversaw Reselling Partners in Belgium, Luxembourg, Netherlands, Spain, UK, Macedonia, and Hungary.
• Managed complex projects and streamlined CRM processes.
• Represented the company through public speaking and media engagements.
• Developed and executed go-to-market strategies to expand our impact.
• As I move forward, I carry invaluable experiences and relationships forged at Green City Solutions. I remain deeply committed to creating cleaner, healthier cities and look forward to future opportunities to make an even greater impact.

Jan 2017 – Oct 2017 · 9 mos

• Together with Green City Solutions, I accepted the challenge to fight the global issue of air pollution in our cities. As a manager I started to introduce the CityTree, within Europe.
• Our vision is a world in which people in cities can live healthily. We want to create living conditions that allow all people around the world to permanently have clean and cool air to breathe. And we’re achieving that by linking the natural abilities of plants with cutting-edge Internet of Things technology in a unique way. And with that we make a measurable and sustainable contribution to the development of intelligent and future-proof cities.

Feb 2015 – Jan 2017 · 1 yr 11 mos · Naarden-Vesting

• Jellow helps coorporates (large to medium size) and governments to source their own network of freelance professionals. Jellow connect these networks with each other into one shared freelance network.
• Winner 'Best freelance platform of the Netherlands' - Staffing Awards 2015
• Top 100 most innovated startups in the Netherlands - KVK MKB Innovatie 2016
• Finalist 'Get in the Ring Amsterdam' - EY 2016

Jan 2015 – Jan 2017 · 2 yrs · Amsterdam Area, Netherlands

• In 2015 we started a new business called: ‘Limited Orange’.
• This is a fashion label based in Amsterdam. Limited Orange is a web-shop with an exclusive clothing line in which the pieces are unique and created with a touch of orange. Entrepreneurship has taught me the importance of competitiveness and ambition, both of which are important attributes which aid in my professional life.

Jan 2014 – Jun 2015 · 1 yr 5 mos · Hoofddorp

• Targeted sales of KPN products & services
• Responsible for the store image
• Customer Care

Jul 2013 – Dec 2014 · 1 yr 5 mos · Amsterdam Area, Netherlands

• Working in field marketing at the Pilot Store in Amsterdam. The Pilot Store works with major companies including the energy and telecombranche. Together with the customers, pilots are developed to test different ways of marketing. This can involve the sale of energy contracts at the door of for example the provision of fiber subscriptions in malls. Also think of assignments within the Automotive and lottery industry. A big challenge for genuine sellers.
• Projects:
• Vandebron
• HelloFresh
• Staatsloterij

Jan 2012 – Jun 2015 · 3 yrs 5 mos · Blaricum

• Entrepreneurship has always sparked my interest, even from an early age. The strength to learn and operate independently, to meet challenges, to be responsible for my own decisions eventually lead to the birth of my first business; ‘So Social Media’. By using creative and effective online/offline social media strategies, we provide a profitable and effective image for companies creating more attention and awareness for their business.
• Companies So Social Media worked with: Pour Vous Parfumerie, Parfumerie de Kievit, Parfumerie Leidsestraat, Ludenhoff Makelaars, Rijschool Safe, Travel Counsellors, Limited Orange and C4C Vintage.

Aug 2011 – Jul 2013 · 1 yr 11 mos · Virginia, USA

• Student/Athlete
• Division 1
• NCAA
• Twice Longwood Athlete of the Week
• Once Rockie of the Month (NCAA)

Jan 2009 – Jan 2011 · 2 yrs · Huizen

• Selling and advising clients to our cosmetic products.