Kishalaya Mukhopadhyay

Business Development Executive

Kolkata, West Bengal, India8 yrs 2 mos experience

Most Likely To Switch

Key Highlights

Managed over $1M monthly ad spend across sectors.
Achieved 3x revenue growth for multiple brands.
Expert in marketing mix modeling and incrementality testing.

Stackforce AI infers this person is a MarTech expert with strong capabilities in data-driven marketing and analytics.

Contact

kisholoy2005@gmail.com LinkedIn

Skills

Core Skills

Marketing AnalyticsGrowth HackingData VisualizationDigital StrategyPerformance MarketingPaid Search StrategySocial Media AdvertisingMedia Planning

Other Skills

Revenue & Profit GrowthMarketing ScienceGoogle BigQueryData Engineeringincrementality testingMarketing Mix ModelingDashboardsExperimentationA/B TestingCross-functional Team LeadershipBranding & IdentityTeam ManagementLeadershipData AnalyticsFacebook Ads

About

Strong data-driven marketing and analytics professional who has a penchant for the creative & business side of advertising as well. Well-versed in BigQuery, Looker Studio, Marketing Mix Modeling, Incrementality Testing, AB testing I bring a healthy mix of research orientation & a client-focused approach to the table. Been 8+ years working with Google Ads, Facebook Ads, Bing Ads, Linkedin Ads, Google Analytics, Google Tag Manager, Google Search Console and other digital marketing channels. Having managed over $1M a month in ad spend for clients across different sectors and countries and having scaled dozens of them, I have learnt a thing or two about growth hacking. Experience working with: BI using Power BI/Looker Studio & SQL & Python for exploratory and predictive data analytics. Meridian, Lightweight MMM, Robyn, PYMC (open-source MMM tools) CausalPy, GeoLift, CausalImpact, MatchedMarkets for incrementality testing/geo-experimentation Causal Inference, Causal Impact, Difference-in-Difference, Synthetic Controls, Interrupted Time Series (ITSA), Regression Discontinuity Design (RDD)

Experience

8 yrs 2 mos

Total Experience

1 yr 3 mos

Average Tenure

2 yrs 2 mos

Current Experience

Prominence

Growth and Data Science

May 2025 – Present · 1 yr · Belgium · Remote

Employing marketing data science to leverage growth. From marketing mix modeling to incrementality testing to LTV predictions to sales forecasting, I help uncover insights and arrive at key decisions that help propel growth of brands spending upwards from $500K/Month

Marketing AnalyticsRevenue & Profit GrowthGrowth HackingMarketing Science

Seedx, inc.

Data Science and Business Analytics

Feb 2025 – May 2025 · 3 mos

Worked on Meridian, Robyn, incrementality testing, Looker Studio reports

Oxedent

3 roles

Head of Paid Media

Promoted

Jul 2024 – Jan 2025 · 6 mos

Revenue & Profit GrowthCross-functional Team LeadershipDigital StrategyBranding & IdentityPerformance MarketingTeam Management

Paid Media Lead

Dec 2022 – Jun 2024 · 1 yr 6 mos

LeadershipDigital StrategyData AnalyticsPerformance MarketingTeam Management

Paid Media Manager

Oct 2021 – Nov 2022 · 1 yr 1 mo

Responsibilities include:
Working on Google Ads, Facebook Ads, Tiktok Ads, Google Analytics, Google Tag Manager, Taboola, Criteo, Google Merchant Center, Google Data Studio, Google Sheets
Also had exposure to tools like Data Feed Watch, Call Rail, Jasper, Madgicx, SEMRUSH, Google Ads Scripts, Lucky Orange, Shoptimised (CSS), BigQuery
Strategy, Execution and Client Communication
Periodical reporting
Ecommerce digital advertising projects from varied industries and different countries ranging from India, US, UK and Australia
Team Handling
Milestones:
>Steered the scaling of an Indian shoe brand with 3x improvement in revenue and 1.5x improvement in profits
>Provided strategic leadership to a UK-based beauty brand in achieving 2x more revenue with sustained returns on investment
>Oversaw the profitable scaling of a UK based fashion accessories brand from 20K to over 100K Pounds of monthly revenue
>Achieved 3x revenue growth for an Australian home decor brand with 2x improvement in ROI
>As of December 2023, have now managed a cumulative monthly spend of over $300K across wide set of verticals

Facebook AdsGoogle Tag ManagerPaid Social Media AdvertisingPython (Programming Language)JavaScriptPaid Search Strategy+9

Freelance

Marketing Data Science and Business Analytics Consultant

Mar 2024 – Present · 2 yrs 2 mos · Remote

Data-driven marketing strategy, Google Ads, Facebook Ads, Google Analytics, Experimentation, Incrementality and AB testing, data analytics, predictive analytics, data visualization, data warehouse, marketing mix modeling

Google BigQueryData Engineeringincrementality testingMarketing Mix ModelingMarketing AnalyticsData Visualization+3

Madison media group

Senior Planning Manager

Oct 2020 – Feb 2021 · 4 mos · Kolkata, West Bengal, India

As a planning manager, I was assigned the task of looking over digital advertising accounts for brands like Ganesh Grains and Joy Cosmetics on Google and Facebook. I also participated in the overall digital media planning for the accounts on a monthly and quarterly basis. Coordination with vendors and other channel partners as well as non-digital media personnel also formed part of the responsibilities.

Media PlanningPaid Social Media AdvertisingPaid Search StrategySearch Engine Marketing (SEM)Digital StrategySocial Media Advertising+2

Carney technologies services

Paid Marketing & Social Media Manager

Dec 2019 – Oct 2021 · 1 yr 10 mos · Kolkata

Handled and was solely responsible for client communication as well as strategy, planning and execution of several paid marketing accounts on Google, Facebook, Linkedin from India, UK, US, Australia and few other countries.
Weekly reporting
Creation of custom reports and dashboards
Presentation to clients
Team coordination with designers, developers and content writers
Social media marketing - creative and copy ideation
Milestones:
>Generated 5x more leads for a US-based automobile parts seller with no increase in cost per acquisition
>Scaled monthly revenue for a US-based petcare brand by 3x
>Reduced CAC for a US-based medical equipment brand by 1.5x
>Managed a monthly cumulative spend of over $50K

Facebook AdsPaid Social Media AdvertisingSocial Media MarketingPaid Search StrategyLinkedin adsSearch Engine Marketing (SEM)+7

Iosignite

Account Manager

Sep 2018 – Aug 2019 · 11 mos · Kolkata Area, India

Project Manager - Multiple Client Account Handling and Coordination with Personnel on both sides of the communication line in order to ensure consistency in brand elements across all digital channels.
Content Strategist - I make definitive, goal oriented content strategies that are not just aimed at selling but in increasing the brand value at a holistic level by maintaining synergy with other commercial activities of the brand.
Digital Marketing responsibilities include SEO, Google Adwords, Analytics and Facebook ads.

Paid Search StrategyDigital StrategySocial Media AdvertisingData AnalyticsPerformance Marketing

Ilead kolkata

Assistant Professor of Media Science

Jan 2018 – Mar 2018 · 2 mos

Svims sonarpur

Assistant Lecturer of Media Science and Content Manager

Aug 2015 – Jul 2016 · 11 mos

Lecturer - Used my knowledge in multiple disciplines from technical to communication studies to social sciences to take classes at graduate as well as masters levels in Media Science and Business Management. Subjects I taught included:
Public Relations, Print Journalism, Writing for Digital Media, Digital Marketing Basics, Development Communication, Research in Communication, Television Journalism, Corporate Social Responsibility, Business Communication, Spoken Language and Soft Skills Training.