Dec 2023 – May 2025 · 1 yr 5 mos · Sunnyvale, California, United States · Remote

• Product Marketing - Built GTM strategy from scratch—defined positioning, ran competitor analysis, launched features, crafted thought leadership, and executed campaigns across partners, MSSPs, and direct sales.
• Webinars and Podcasts - Produced podcasts/webinars with CISOs, CIOs, and partners (e.g., CrowdStrike, Netskope), driving 40% brand engagement and aiding sales/investor trust.
• Sales Enablement Assets - Created 60+ marketing/sales assets (site, decks, videos, case studies, guides), used in 90%+ of sales and onboarding interactions.
• Events - Led execution for 14 major events (RSA, Fal.Con), running end-to-end campaigns that generated 2,500+ qualified leads.
• Content Marketing - Produced 30+ long-form content pieces (articles, newsletters, RFIs/RFPs), improving SEO and supporting GTM teams.
• Marketing Operations - Ran segmented HubSpot retargeting for 4,000+ contacts—persona-based content delivered 22% open rate and 2.5% CTR.

Jun 2023 – Nov 2023 · 5 mos · San Francisco, California, United States · Remote

Sep 2021 – May 2023 · 1 yr 8 mos · Chennai, Tamil Nadu, India · Remote

• Strategy : Leading marketing at PipeCandy, developing marketing roadmaps, channel strategies and OKR planning to create campaigns focussed on achieving the quarterly and yearly revenue goals.
• Working towards net new booking goal of $3.5M
• Strategizing campaigns with content, paid marketing, SEO and design team going from 82 MQLs to 316 MQLs/month
• Content Marketing : Growing content authority through omni-channel initiatives including programmatic SEO, research reports, newsletters and podcast creating channels for consistent organic traffic growth
• Marketing Ops : Cross functional project management to launch apps on HubSpot, Salesforce and AppSumo marketplaces and build marketing infrastructure for optimized campaign measurement and analytics including HubSpot, Hotjar, SendGrid, etc.
• Product Marketing :
• Owning GTM for PipeCandy products and features
• Managing product and feature launches
• Creating sales enablement collaterals
• Optimizing messaging and positioning for various PipeCandy offerings
• Market, customer and competitor research

Jul 2019 – Aug 2021 · 2 yrs 1 mo · Bengaluru Area, India · On-site

• Leading the growth marketing team at Ampliz and building the pillars for content, SEO, event marketing, social media (organic and paid marketing) and lead generation
• Organizing, managing and hosting B2B Binge (event series for USA and APAC) bringing in top marketing and sales leaders from around the globe and using this as a lead generation channel
• Growing the website traffic from scratch to 100K per month using growth and product marketing experiments.
• Creating inbound channels bringing in 300+ leads/month from USA, APAC and Europe
• Strategizing, optimizing and scaling growth marketing experiments to bring in 6000 pre-launch registrations for a beta freemium tool offered by Ampliz

Apr 2018 – May 2019 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

• Built the social media presence from scratch on Facebook, Linkedin, Twitter and Instagram based on the target geography and user persona
• Experimented with variety of organic and paid acquisition channels to find the best market fit for Illuminate
• Built strategic relationships and partnered with key industry players, agencies and vendors
• Created digital marketing roadmap and handled end to end campaign planning and execution
• Handled successful lead generation campaigns using organic growth hacks on social channels and Google PPC campaigns
• Created marketing and sales enablement assets including presentations, battle cards, event brochures, etc. and managed the new website creation
• Worked on competitor and market research, product messaging and positioning and GTM for Illuminate Product Suite

Jan 2017 – Mar 2018 · 1 yr 2 mos · On-site

Jan 2017 – Mar 2018 · 1 yr 2 mos · On-site

Jan 2016 – Dec 2016 · 11 mos · On-site

Jul 2014 – Dec 2015 · 1 yr 5 mos

Jan 2014 – Jun 2014 · 5 mos

Jan 2013 – Jan 2013 · 0 mo · On-site