Nov 2022 – Jan 2023 · 2 mos · Bengaluru, Karnataka, India

• Led the ideation and execution of 7 successful integrated marketing campaigns, resulting in an average 20% increase in website traffic for the brands.
• Developed and implemented comprehensive social media strategies for 3 brands, amassing a total of 400k followers across all social media channels and achieving an outstanding 60% increase in Instagram engagement.
• Utilized data analytics to analyze customer insights and segments, tailoring messaging for an impressive 18% increase in conversions.
• Cultivated relationships with industry influencers and media outlets, elevating brand awareness and driving significant sales growth.
• Conducted competitive analysis, identifying untapped market opportunities, leading to a revenue boost of 30% within the first two months of a new collection launch.
• Spearheaded website redesign projects for 5 brands, optimizing user experience and boosting engagement by an average of 35%.

Aug 2022 – Oct 2022 · 2 mos · Bengaluru, Karnataka, India

• Communicated with different B2B customer segments at various lifecycle stages, crafting customized email templates for demo invitations, follow-ups, event promotions, and customer engagement.
• Developed engaging, SEO-focused ad scripts and created animated narrative sequences aligned with product messaging and customer needs.
• Monitored and analyzed media sentiments to draft PR crisis communication materials, maintaining a timely and effective response approach.

May 2021 – Jul 2022 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Developed a product roadmap and managed the lifecycle of 5 products across 4 categories (F&B, Education, Content Writing, and Fitness).
• Created and optimized website content, resulting in an 11% increase in customer purchases through enhanced landing pages.
• Analyzed customer surveys to identify desired product features, positioning, and actionable sales growth opportunities.
• Set up the marketing function from scratch including launching the website, building the marketing team, setting up performance marketing, creating content strategy, managing events and the PR agency, product marketing and sales enablement.
• Conceptualized and executed a year-long thought leadership webinar series for the F&B industry, attracting 1400+ registrations, 900+ live attendees, and over 400 on- demand viewers.
• Developed and executed a robust social media strategy that led to a staggering 300% surge in follower count on both Instagram and YouTube within a span of just 2 months.
• Developed a thriving community of 8500+ aspiring and experienced food entrepreneurs, collaborating with community leaders to drive engagement.

May 2020 – Jul 2020 · 2 mos · Noida, Uttar Pradesh, India

• Developed and spearheaded an integrated multi-channel marketing awareness campaign.
• Implemented marketing and promotion tactics that led to 56% growth in total social media shares and a 32% increase in website traffic from social media posts.
• Researched and evaluated competitor marketing and digital content.
• Implemented growth hacks to their social media channel to drive additional leads.

Aug 2019 – Apr 2021 · 1 yr 8 mos · Roorkee, Uttarakhand, India

Sep 2015 – Mar 2018 · 2 yrs 6 mos · Bareilly, Uttar Pradesh, India

• Provided aid to the hospital administrator in the planning, coordination and supervision necessary to ensure that the faculty can deliver healthcare with smooth efficiency.
• Maintained patient-level data (MIS) and expenses in Excel.
• Chaired weekly/monthly service performance review meetings, and initiated Standardised Key Performance Indicators/Service Level Agreements across services.