Sep 2023 – Present · 2 yrs 7 mos

Aug 2023 – Present · 2 yrs 8 mos · Delaware, United States

• Everything You Need to Orchestrate, Modernize, and Win with Partners.

Jul 2023 – Present · 2 yrs 9 mos · Berlin, Germany

• Synrgy24 is an ecosystem-led investor community that brings together global #SaaS operators and channel #partners. This unique positioning allows us to assist startups in their growth, help them avoid costly go-to-market experiments, and provide early feedback from international markets.
• Portfolio - Spendflo, Creatext, Everstage, Zepic, HappySales.ai

Jun 2023 – Present · 2 yrs 10 mos

• ZEPIC is an AI-infused customer engagement and marketing automation platform that unifies customer data, enables hyper-personalized communication, and helps brands foster seamless omni-channel experiences. 
• Founded in 2023 by Naveen Venkat, Bharathi Kannan Ravikumar, Sunil Kumar, and Sreelesh Pillai, ZEPIC is headquartered in Delaware (US) with its product & engineering operations based in Chennai. 
• In April 2024, ZEPIC raised a $2.1 M pre-seed round, with Neon Fund investing $500,000 alongside angel investors from companies like Apple, Chargebee, Freshworks, Microsoft, and Zoho.

Mar 2022 – Present · 4 yrs 1 mo

• AI-native procurement & SaaS spend management platform that helps companies negotiate, buy, renew, and monitor their software subscriptions with visibility and control. 
• Founded by Siddharth Sridharan, Ajay Vardhan, and Rajiv Ramanan, Spendflo empowers finance and procurement teams to optimize SaaS spend through automated workflows, vendor intelligence, renewal management, and expert-backed negotiation. 
• With backing from leading VCs like Accel, Prosus Ventures, Signal Peak, and BoldCap, Spendflo has rapidly grown its product and customer base

Mar 2022 – Jun 2023 · 1 yr 3 mos · Berlin, Germany

Oct 2021 – Apr 2023 · 1 yr 6 mos

Jul 2021 – Present · 4 yrs 9 mos

• Everstage is a sales commission & revenue operations platform that automates commission tracking, quota management, and incentives. Backed by Elevation, 3one4, and Eight Roads Ventures, Everstage powers global teams with transparency and scale.

Apr 2021 – Mar 2022 · 11 mos · Berlin, Germany

• Managing Director (Geschäftsführer) for Netcore Cloud GmbH
• Hired the first field sales team - based across Berlin, Madrid, London and Sao Paulo
• Launched partner program from scratch. Hired a team of partner managers and onboarded 25 partners across Europe and South America. Organized first partner meetup.
• Launched Netcore at leading tradeshows in Madrid, Barcelona, Taragonna, London and Manchester.
• Showcased Netcore's new PX platform at Product Management Festival Zurich to an audience of 500+ product managers, marketers and UX/UI experts from across Europe
• Contributed to a 10x YoY growth in contracted MRR

Mar 2021 – Present · 5 yrs 1 mo

Aug 2018 – Apr 2021 · 2 yrs 8 mos

• Built a PAN European channel sales team based across 3 offices - Scaled the team size to 19 (from 2) and created a strong 2nd line leadership to help scale the business in upcoming years
• Helped scale field sales revenue sourced via partners across Europe at 2-3x growth rate YoY
• Emerging Europe: Orchestrated zero-to-one growth story in the market through a team of direct sales + partner sales.
• Exceeded overall revenue goals and grew business faster than overall company growth rate (YoY%) three years in a row 2018, 2019 and 2020

Apr 2015 – Aug 2018 · 3 yrs 4 mos

• Had the privilege of building Freshwork's first reseller program from scratch and grow revenues from $0 to over $20M. Freshworks now has over 200+ authorised partners in 40+ countries
• Orchestrated Freshwork's entry into new markets (Latin America, Europe and South East Asia) through partner channel. Channel contributed to over 50% of overall revenue in these markets and grew at a CAGR of over 115% from 2014 to 2017
• Helped ideate and organise 50+ partner co-hosted events across the globe in 2 years including customer meet-ups, breakfast-seminars, workshops and tradeshows
• Built an outsourced field sales operations to address LATAM market

Mar 2013 – Apr 2015 · 2 yrs 1 mo

• Designed Partner Program Framework and hired the initial team, created building blocks to scale revenues from $0 to $1M ARR and more. Onboarded first set of Freshworks partners across the globe.
• Organised First Global Freshworks Reseller Conference. Organised First ever Freshworks event in Netherlands, France, Brazil, Mexico, Spain, UAE, Sweden and Norway.

Jul 2012 – Mar 2013 · 8 mos

• As the 2nd hire in the sales GTM org, was instrumental in building Freshdesk's initial customer base in APAC and ANZ

Aug 2010 – Jul 2012 · 1 yr 11 mos

• Sify is India's first private Internet Service Provider and played a pivotal role in the early spread of internet and e-commerce in India.
• I lead the product management initiatives for Sify's SMB
• Broadband products.

Jun 2009 – Aug 2010 · 1 yr 2 mos · Chennai, Tamil Nadu

• Lead a team of 150+ sales promoters based across electronic retail stores in the state (TN). Responsible for overall P & L of the channel in the region.
• Directly managed the key accounts: NEXT, CROMA and Reliance Digital for Tamil Nadu (India).
• Also held the responsibility of running all local marketing campaigns in the region.
• Successfully Organized over 10 events (Road Shows, Partner workshops, Trade Fairs).

Sep 2006 – May 2007 · 8 mos · Chennai, Tamil Nadu, India