Kristian Phoenix

Head of Design

London, England, United Kingdom2 yrs experience

AI Enabled

Key Highlights

Redesigned a fintech product acquired for $800M.
Increased lead volume by 367%, contributing $1.65M growth.
Designed a regulated investment platform from 0 to 1.

Stackforce AI infers this person is a seasoned Product Designer specializing in AI and fintech solutions.

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Skills

Core Skills

Product DesignArtificial Intelligence (ai)Product StrategyUser Experience (ux)

Other Skills

Design SystemsSystems ThinkingInformation ArchitectureInteraction DesignPrototypingUser ResearchVisual DesignStakeholder AlignmentCross-Functional CollaborationFigma (Software)Artificial Intelligence for DesignCursor AIUser Interface DesignAccessibilityUser Flows

About

Lead Product Designer with 10+ years of experience defining product direction and shipping 0 to 1 products across AI, fintech and high-trust platforms. Strong record of turning ambiguity into org-level alignment, scalable design systems and measurable outcomes through research, prototyping, craft and engineering collaboration. Experienced in regulated and technically complex environments. My work spans lead, founding and staff-level product design scope: shaping product direction, simplifying complex workflows, building design systems and helping teams move from concept to credible execution across AI-native, fintech and other high-trust products. • Led the redesign of a Series A fintech product later acquired for $800M • Increased qualified lead volume and conversion value by 367% and contributed $1.65M in annual pipeline growth by redesigning acquisition and qualification flows • Drove 24.2% CAGR for a legacy business through product and UX transformation • Acquired 200+ customers from zero paid marketing through product design, trust architecture and launch-critical prototyping • Reduced workflow surface area by 44% by building a live AI-native prototype and reusable system patterns • Designed regulated investment and verification experiences from 0 to 1 Currently open to Lead Product Designer, Founding Product Designer and Staff Product Designer roles, particularly across AI, fintech, platform and other high-trust products.

Experience

2 yrs

Total Experience

1 yr

Average Tenure

Current Experience

Jua

Lead Product Designer

Oct 2025 – Dec 2025 · 2 mos · Zurich, Switzerland · Remote

Owned end-to-end product and experience strategy for the V2 redesign of an AI-native energy trading platform, setting direction across agentic workflows, system patterns and product quality standards in a high-stakes market shaped by latency and regulation.
Replaced concepts blocking shipping with a buildable architecture, clearer interaction model and stronger trader workflow, defining a more credible product direction and aligning leadership, engineering and AI stakeholders around a scalable platform direction.
Reduced workflow surface area by 44% by building and governing the design system and live prototype in Cursor with Claude and real API data, creating a shared artefact for engineering and AI researchers and establishing reusable patterns.

Product DesignArtificial Intelligence (AI)

Homednb inc

Lead Product Designer

Apr 2023 – Apr 2024 · 1 yr · Fairfax County, VA · Remote

Led redesign of the acquisition and qualification system for a remote renovation platform, reframing the work as a service, operations and platform problem where the funnel, targeting and operating model were misaligned with delivery reality.
Defined a more viable qualification model by aligning contractor radius, lead quality, geography and service economics with the demand the business could actually serve, creating a clearer operating model for product, growth and fulfilment teams.
Increased qualified leads by 367% and contributed $1.65M in annual pipeline growth by leading cross-functional work with marketing, sales and leadership to restructure qualification logic, page flow and trust signals, while mentoring and raising the quality bar for a junior designer.

Product DesignProduct Strategy

Goodfin

Founding Product Designer

Apr 2022 – Apr 2023 · 1 yr · San Francisco Bay Area · Remote

Designed a regulated private markets investment platform from 0 to 1, shaping roadmap, scope and core product decisions with the CEO and CTO and establishing the product's foundational UX architecture, trust model and system patterns.
Focused the platform on launch-critical priorities by redesigning the experience around trust, activation and regulatory constraints, running usability sessions, prototyping and strategic critique to challenge weak concepts before they consumed engineering time.
Acquired 200+ customers with zero paid marketing by defining the full visual language and building lightweight HTML/CSS prototypes that became a shared spec for engineering, creating a faster and more reliable process and reducing implementation drift.

Product DesignArtificial Intelligence (AI)

Fairlyles

Lead Product Designer

Feb 2020 – Apr 2022 · 2 yrs 2 mos · London Area, United Kingdom · Remote

Led 0 to 1 and redesign engagements across AI, fintech and service platforms, translating ambiguous founder goals into product direction, information architecture, polished UI and scalable interaction patterns across multiple products and teams.
Partnered with founders, engineers and stakeholders to shape scope, prioritisation and delivery, creating repeatable design systems and prototyping approaches that set standards improving consistency, quality and velocity across engagements.
Supported a Series A fintech redesign later acquired for $800M and helped a legacy business achieve 24.2% CAGR through product and UX transformation, driving measurable commercial outcomes across client work.

Product DesignProduct Strategy

Kristian phoenix

Senior Product Designer

Sep 2016 – Feb 2020 · 3 yrs 5 mos · City Of Bristol · Remote

Led freelance product design work across AI, fintech, medtech and digital platforms.
Built a foundation in end-to-end product design, client collaboration and shipping across ambiguous problem spaces.
Delivered UX strategy, interface design and product thinking for early-stage and growth-stage products. Including wearables, AI agents and investment-focused platforms.

Product DesignUser Experience (UX)