Apr 2019 – Jun 2025 · 6 yrs 2 mos · Pune Area, India · Hybrid

• During my tenure as a Sr. Analytical Consultant at SAS Institute, I served as a Subject Matter Expert in Analytics, focusing on partner enablement through strategic content creation and comprehensive support across the analytics lifecycle. I leveraged my expertise in predictive analytics and machine learning to develop scalable solutions for complex business problems. My responsibilities included executing customized partner enablement plans and utilizing SAS Visual Analytics for advanced reporting and executive-level dashboards.
• Achievements: I have successfully collaborated with the Channel Indirect Strategy team to align enablement efforts with business goals, enhancing partner technical proficiency through organized "Ask the Expert" sessions. Additionally, I have designed and delivered custom demos, workshops and webinars that showcase the full capabilities of SAS Viya, driving technical enablement and adoption among System Integrator teams.

Nov 2012 – Apr 2019 · 6 yrs 5 mos · Pune Area, India · On-site

• During my tenure at SAS R&D, I delivered end-to-end SAS product implementations for clients in the healthcare and retail sectors. I played a crucial role in developing a Readmission Risk Model for a non-profit healthcare organization, which significantly improved patient care and operational efficiency. My work also involved executing projects focused on price optimization, enhancing model accuracy, and ensuring successful user adoption.
• Achievements: I was instrumental in driving data-driven pricing strategies for retail clients and fine-tuning forecast models to enhance business relevance. My contributions led to improved predictive insights and operational efficiency across various projects.

Aug 2010 – Oct 2012 · 2 yrs 2 mos · Bengaluru Area, India

• As a Consultant at Accenture, I focused on delivering Sales and Marketing Analytics solutions for a leading Alco-Bev company. I analyzed sales data to extract actionable insights and designed interactive dashboards for client sales teams, enabling real-time access to KPIs and improved decision-making. I led an analytics-driven sales transformation project that optimized market penetration and product distribution.
• Achievements: My efforts in translating complex datasets into strategic sales insights influenced key decisions on channel performance and promotional effectiveness, significantly enhancing market performance and distribution efficiency.

Sep 2007 – Aug 2010 · 2 yrs 11 mos · Bengaluru Area, India · On-site

• As a Assistant Manager/ Consultant, I led a project that involved building regression models to estimate household wallet size based on consumer demographics. Additionally, I calculated the Share of Wallet (SOW) for the top 100 Consumer Packaged Goods (CPG) categories using drive time data to the three nearest retailers. This analysis provided valuable insights into consumer spending patterns and market share dynamics.
• I also contributed to a project focused on analyzing the point-of-sale (POS) behavior of a product at Wal-Mart using non-Wal-Mart data sources. The project aimed to provide market insights to the manufacturer regarding the product's POS behavior, enabling strategic decision-making and market positioning.

Jul 2006 – Sep 2007 · 1 yr 2 mos · Bengaluru Area, India

• As a Data Analyst at AOL, I actively contributed a project aimed at building a predictive model to understand the likelihood of subscriber engagement with advertisements. By analyzing demographics and behavioral patterns, our model helped in effectively optimizing advertising inventory allocation, enhancing campaign effectiveness and ROI.
• I also led the preparation of a weekly report tracking key metrics such as Impressions and revenue details across all channels. The report highlighted top 10 channels and advertisers, as well as identified inventory winners and laggards, enabling strategic insights and decision-making.

Jan 2005 – Jun 2006 · 1 yr 5 mos · Powai Area, India

• As a Clinical SAS Programmer, I developed SAS programs to generate comprehensive reports, listings, and graphs for Phase I and Phase II clinical studies. These tools facilitated data analysis and interpretation, supporting informed decision-making and regulatory compliance.

Aug 2004 – Jan 2005 · 5 mos · Mumbai Area, India

• Working at the head office as a MIS officer, I was responsible for creating bi-weekly Management Information System (MIS) reports to support various functions across the organization. These reports provided critical insights and data analysis, aiding strategic decision-making and operational efficiency.