Kushagra Sharan (Ph.D.)

Operations Associate

Lucknow, Uttar Pradesh, India7 yrs experience
Highly Stable

Key Highlights

  • Ph.D. in Marketing and Strategy from IBS Hyderabad
  • Strong research capabilities in esports and user engagement
  • Proven track record in driving marketing initiatives
Stackforce AI infers this person is a Marketing Specialist with a focus on Digital Gaming and User Engagement.

Contact

Skills

Core Skills

Marketing ManagementResearch SkillsBusiness OperationsConsumer BehaviorPublic Relations

Other Skills

Qualitative ResearchEducationGeneral ManagementEmerging TechnologiesUniversity LecturingGamingQuantitative ResearchPresentationsServices MarketingAnalytical SkillsResearch ProjectsMicrosoft PowerPointMarketingBusinessBusiness Analytics

About

I am an experienced Marketing graduate with a proven track record in the construction education and e-commerce industries. My expertise includes negotiation, sales, consulting and communication. I hold a Ph.D. in Marketing and Strategy from IBS Hyderabad and an MBA in Marketing and Operations from the Indian Institute of Information Technology-Allahabad. In addition to my industry experience, I have a good knowledge of research methods and an understanding of digital gaming, video games, and esports. My research capabilities are particularly strong in analyzing user engagement and motivational factors within the esports, video game and digital gaming sectors. I have conducted comprehensive studies on gamer behaviour, utilizing both qualitative and quantitative research methodologies to derive actionable insights that enhance user engagement and retention. Furthermore, I stay abreast of the latest trends and developments in the digital gaming industry, artificial intelligence, geopolitics allowing me to anticipate market shifts and drive innovation. My ability to translate research findings into strategic marketing initiatives has been instrumental in achieving growth in my previous roles.

Experience

7 yrs
Total Experience
2 yrs
Average Tenure
10 mos
Current Experience

Iilm academy of higher learning, lucknow

Assistant Professor

Jul 2025Present · 10 mos · Lucknow, Uttar Pradesh, India

Ibs hyderabad

PHD Scholar

Jun 2021Jul 2025 · 4 yrs 1 mo · Hyderabad, Telangana, India

  • Pursuing research in Marketing and Strategy from IBS Hyderabad (AACSB)
Marketing ManagementQualitative ResearchEducationResearch SkillsGeneral ManagementEmerging Technologies+21

Atc pvt. ltd.

Marketing Associate

Jun 2020Jun 2021 · 1 yr · Prayagraj, Uttar Pradesh, India

Marketing ManagementBusiness OperationsGeneral ManagementEmerging TechnologiesPresentationsAnalytical Skills+6

Vigyaa softechnologies

Project Intern (Digital Marketing)

Jun 2019Jul 2019 · 1 mo · Prayagraj

Marketing ManagementQualitative ResearchResearch SkillsEmerging TechnologiesConsumer BehaviorResearch Projects+6

Bolo

Marketing Intern

May 2019Jun 2019 · 1 mo · Prayagraj

  • Conducted business promotion through social media accounts
  • Generated leads for creation of customer base by arranging meetings.
Marketing ManagementQualitative ResearchEmerging TechnologiesConsumer BehaviorPresentationsAnalytical Skills+7

G.k. enterprises pvt. ltd.

Public Relations Officer

Jul 2015Aug 2016 · 1 yr 1 mo · Prayagraj, Uttar Pradesh, India

  • Managed service projects from start to finish by finding
  • partners, making detailed plans and executive projects.
  • Increased revenues and supported business goals by
  • developing public relations strategies and campaigns.
  • Directed hiring, training and performance evaluations for
  • marketing and sales staff and supervised daily activities.
Business OperationsGeneral ManagementMentoringMicrosoft PowerPointBusinessCommerce+3

Education

IBS Hyderabad

Doctor of Philosophy - PhD

Jun 2021Sep 2025

Indian Institute Of Information Technology Allahabad

MBA - Master of Business Administration — Marketing and Operations

Jan 2018Jan 2020

University of Allahabad

Bachelor of Commerce (B.Com.)

Jan 2012Jan 2015

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