Apr 2023 – Feb 2024 · 10 mos · Gurugram, Haryana, India

• ⦁ Develop and execute data-driven SEO strategies to drive organic traffic and improve search engine rankings.
• ⦁ Conduct comprehensive keyword research and competitive analysis to identify growth opportunities.
• ⦁ Optimize on-page and off-page SEO to enhance website visibility and user engagement.
• ⦁ Lead technical SEO audits and implement improvements for site performance and crawlability.
• ⦁ Monitor, analyze, and report on SEO performance using tools like Google Analytics, Search Console, and SEMrush.
• ⦁ Collaborate with content, development, and marketing teams to ensure SEO best practices across all digital assets.
• ⦁ Stay updated on industry trends, search algorithms, and best practices to maintain competitive edge.
• ⦁ Led and mentored junior SEO interns and specialists, offering guidance and support to foster growth and expertise.

Nov 2019 – Mar 2023 · 3 yrs 4 mos · Gurugram, Haryana, India

• ⦁ As an SEO specialist in ET Money, I am responsible for increasing relevant organic traffic to the domain. contributing to multiple aspects of the company's growth. Among these are:
• ⦁ Responsible for Increasing organic traffic of all products & their ranking on search engine
• ⦁ Identify growth opportunities & scalability to acquire more & relevant new organic users.
• ⦁ Responsible for doing site audits & site analyses from time to time to ensure technical SEO practices are followed and implemented with the tech team
• ⦁ Analytics and reporting: Monitoring and analyzing website traffic, keyword rankings, and other key metrics to identify areas of improvement and develop actionable insights.
• ⦁ SEO strategy & planning of new product pages.
• ⦁ Continuously monitor and track SEO performance across the domain
• ⦁ Analyse Google crawling, indexing, and rendering of web pages
• ⦁ Monitor GA and Webmaster daily to check traffic, keyword performance, and website technical issues.
• ⦁ Stay updated with the latest white hat and black hat SEO guidelines to avoid penalties.
• ⦁ Keep updating myself with the latest Google updates that could impact my SEO strategy and tactics.
• ⦁ Works closely with tech, product & marketing teams to ensure SEO implementation
• ⦁ On-Page SEO practice for new & existing webpages
• ⦁ Content pruning, content management, new topic research & keyword ranking tracking
• ⦁ Publish Blogs & an article on WordPress
• ⦁ CTA & Event Tracking & analysis of each webpage
• ⦁ ASO: Play store performance tracking & analysis, keywords ranking tracking, A/B testing & custom store listing
• ⦁ IOS: App store performance tracking & analysis, Keywords ranking & custom store listing A/B testing
• ⦁ Youtube: YouTube Channel analysis & performance analysis, video topics research, Video optimization
• ⦁ Hands-on experience in different SEO Tools like Google Analytics, Google Search Console, SEMRush, Ahrefs, Keyword Planner, Tubebuddy, AppFollow, Screaming Frog, WebEngage

Jan 2019 – Jun 2019 · 5 mos · Noida, Uttar Pradesh, India · On-site

• Led the SEO team, driving initiatives to enhance company growth through strategic SEO and SMO efforts, optimizing organic website traffic.
• Here are key is where I have worked there
• ⦁ Implementation of SSL Certificate
• ⦁ Listing implementation of Business on Google Business listing
• ⦁ Local SEO to Attract Local Customers
• ⦁ Strategic planning of site structure & web page structure
• ⦁ Analytics & Webmaster setup for tracking web traffic and issues
• ⦁ Plan & execute On Page & Off page SEO & Technical SEO
• ⦁ Improving organic keyword ranking on SERP results
• ⦁ Keyword research & content optimization
• ⦁ SMO: Developing and implementing social media strategies to improve brand visibility and drive traffic to the website.
• ⦁ Work closely with tech team members for implementation
• ⦁ Conducting research on competitor websites and analyzing their SEO strategies to identify opportunities for improvement.

Feb 2017 – Dec 2018 · 1 yr 10 mos · Vaishali Delhi india · On-site

• Project: KBV Research
• ⦁ Helped the brand to improve its visibility with SEO & SMO
• ⦁ Identifying areas for optimization and improvement
• ⦁ Strategy development: Collaborating with marketing and business teams to develop digital marketing strategies that align with business goals and objectives.
• ⦁Keyword research: conducting thorough keyword research to identify relevant, high-volume keywords for a website or page.
• ⦁On-page Optimization: Optimizing the content of a website or page, including titles, meta tags, headers, images, and internal links to improve search engine visibility.
• ⦁ Off-page Optimization: Building high-quality backlinks from authoritative websites to improve website authority and search engine rankings.
• ⦁ Technical Optimization: Identifying and resolving technical issues that may impact website performance and search engine rankings, including site speed, mobile-friendliness, and other technical factors.
• ⦁Analytics and Reporting: Analyzing website traffic, keyword rankings, and other key metrics to identify areas of improvement and develop actionable insights.
• ⦁ Diagnosing website Site with Google Search Console Tools for different errors
• ⦁Competitor analysis: Monitor backlinks, Analyze backlink anchor texts, track competitor rankings,
• and get insight into competitor traffic
• ⦁Managing social media accounts on various platforms, including Facebook, Twitter, Instagram, LinkedIn, and other platforms.

May 2015 – Feb 2017 · 1 yr 9 mos · Mayur vihar new delhi

• SEO Strategy improve a website's search engine rankings and visibility.
• Keyword Research: Conducting in-depth keyword research for a website or page through keyword Planner
• On-page Optimization: Optimizing different aspects of On page.
• Off-page Optimization: Building high-quality backlinks from authoritative websites to improve its search engine rankings, increase visibility, and drive more traffic and conversions.
• Conducting competitor analysis to identify strengths and weaknesses of competitor websites and to develop strategies to improve website rankings.
• Optimize the website for local search results by optimizing Google My Business

Apr 2013 – Apr 2015 · 2 yrs · Sahibabad U.P

• Gaining knowledge about the travel industry and its various components such as airlines, hotels, transportation, and tour operators.
• Assisting senior consultants with travel arrangements, such as flight bookings, hotel reservations, and ground transportation.
• Providing accurate and up-to-date information to clients about travel destinations, routes, and accommodation options.
• Assisting in creating customized tour packages for clients based on their preferences and budget under the guidance of a senior consultant.
• Providing excellent customer service by answering queries, addressing concerns, and resolving issues related to travel arrangements under the guidance of a senior consultant.
• Promote tour packages and travel services to potential clients through various marketing channels such as social media, email marketing, and digital advertising.
• Handle payments and billing for travel services and ensuring that all transactions are processed accurately