Jan 2023 – Jan 2026 · 3 yrs

• Drove cross-functional teams to launch the company’s first AI feature from concept to release, along with integrations for Salesforce, Dynamics, and Avionté.
• Launched an AI opt-in experiment with an 89% adoption rate, making AI categorization a core roadmap item.
• Built a scalable discovery process with 50+ customer interviews annually, validating a roadmap pivot that secured additional board funding.
• Led six low-code experiments in one quarter, delivering a 28.5% increase in MAU and validating roadmap direction.
• Ran pricing experiments including a paid early-access program, driving adoption from 60 beta profile pages to 736 post-launch.
• Overhauled data-heavy dashboards, cutting load times from minutes to seconds and significantly improving usability and engagement.

Mar 2021 – Jan 2023 · 1 yr 10 mos

• Increased ARR from $3.6M to $5.6M through feature development, contributing to a successful PE acquisition in 2023.
• Launched a client community on Aha! with 333 users and 98 ideas filed, generating a steady pipeline of product feedback.
• Avoided hiring two FTEs by covering multiple roles (user testing, QA, wireframes, design) during a capital-efficient growth phase.

Oct 2019 – Mar 2021 · 1 yr 5 mos

• Planned and launched a new product feature during COVID-19, as part of a product launch securing $350K revenue and reducing churn to help prevent layoffs.
• Shifted backlog management to continuous grooming, boosting agility and delivery speed.
• Created user personas, specs, and technical documentation to align teams and improve execution.
• Led biweekly company-wide product demos, driving feature adoption and increasing ACVs.

May 2018 – Oct 2019 · 1 yr 5 mos

• Delivered technical account support and drove timely resolution of client issues, strengthening trust and retention.
• Enhanced CRM data quality by consulting directly with clients to identify gaps and implement improvements.

Jan 2018 – May 2018 · 4 mos

• Streamlined office operations by coordinating communications, HR processes, and IT support, keeping the company running smoothly (and yes, I even made a flow chart for the coffee maker—because productivity starts with caffeine).
• Onboarded and trained three temporary hires to successfully populate an online directory with 20,000+ entries, delivering the project on time and at scale.

Aug 2016 – Jan 2018 · 1 yr 5 mos · Newberg, OR · On-site

• Managed daily store operations, staff supervision, and inventory.
• Increased online sales by 70% by optimizing the order fulfillment systems and building system trust
• Led off-site promotional events and sales.