Apr 2024 – Oct 2025 · 1 yr 6 mos · Mumbai, Maharashtra, India

• Developed and executed growth marketing strategies that drive brand awareness, user engagement, and revenue growth for Rummy Circle.
• Delivered multiple full scale paid marketing campaigns with LTV lift of ~5% resulting in gross revenue benefit of more than 5 Cr per month.
• Monitored and evaluated campaign effectiveness through data-driven analysis, leveraging digital tools and KPIs to optimize performance.
• End-to-end campaign lifecycles - from concept to execution to reporting
• Comms planning - emails, overlays, in-apps, SMS, WA, PNs, IVR and more.
• Spearheaded loyalty and retention programs targeting high-value and elite user segments to drive engagement, retention, and lifetime value (LTV).
• Closely worked with teams such as Tech & Product for app enhancements and feature rollout, brand & design for efficient GTM strategies.
• Partnered with Legal and Finance teams to ensure compliance, streamline vendor onboarding and maintain operational integrity.
• Suggested and implemented various marketing automation processes which saved more than 100-man hours per month.
• Led paid user acquisition & retention strategies, improving ROI and reducing churn by personalizing offers using PV and behavioral cohorts.

Dec 2021 – Jun 2024 · 2 yrs 6 mos · Mumbai, Maharashtra, India

Nov 2020 – Dec 2021 · 1 yr 1 mo · Kolkata, West Bengal, India

• Led product marketing, media planning, and digital strategy across India, US, and Canada, driving brand growth in competitive markets.
• Managed an agency for paid media campaigns (Meta Ads (Facebook/IG, Amazon, Flipkart), with an annual budget of 6Cr
• Closely worked with content creators, designers, and CRM specialists to deliver strong growth in user acquisition and retention.
• ​- Expanded e-commerce presence through partnerships and marketplace collaborations, driving sales on 20+ platforms, including Nykaa, Smytten, Flipkart, Purplle.
• ​- Website optimization and troubleshooting in collaboration with tech teams, ensuring smooth user experience and operational efficiency.
• ​- Collaborated with marketing agencies for SEO strategy, product launch campaigns, and continuous performance monitoring.

Jan 2020 – Oct 2020 · 9 mos · Gurgaon, Haryana

• Developed and executed data-driven marketing strategies to accelerate revenue growth and improve overall business performance.
• ​- Implemented effective SEO strategies, boosting organic traffic and significantly improving keyword rankings on key health-related searches.
• ​- Managed a PAN-India Facebook Ads budget of ₹20L/month, optimizing campaigns to deliver high ROI and lead generation.
• ​- Launched TikTok as a new marketing channel, successfully engaging younger demographics and expanding brand reach.
• ​- Partnered with sales teams to enhance call quality and improve key conversion KPIs through coordinated marketing effort.
• ​- Achieved a 150% month-over-month (MoM) revenue growth in August 2020 through integrated digital campaigns & cross-functional collaboration.

Oct 2017 – Dec 2018 · 1 yr 2 mos · Indore Area, India

• Optimized website content and design layouts to improve SEO performance and boost user engagement across key landing pages.
• ​- Managed cross-functional teams of developers, designers, and content writers to execute marketing campaigns and achieve business goals.
• ​- Delivered actionable marketing performance reports to the CEO, influencing key strategic decisions and growth initiatives.
• ​- Collaborated with developers to identify and resolve a critical security threat, preventing a potential data breach within 24 hours.

Aug 2015 – Sep 2017 · 2 yrs 1 mo · Mumbai Area, India

• Established and led the sales and marketing division for the e-commerce app “TOCH,” driving early-stage growth and market positioning.
• ​- Managed the entire backend of the mobile app to upload the products for sales along with UATs for app enhancements.
• Conducted competitive analysis and market research to refine marketing strategies, directly contributing to user acquisition and revenue growth.
• Represented the brand at major fashion events and industry forums, enhancing brand visibility and closing more than 25+ fashion designed to showcase their products on the app.