Lazar Krstić

Co-Founder

Belgrade, Serbia11 yrs 5 mos experience
Most Likely To Switch

Key Highlights

  • Founded Serbia's largest design community.
  • Built three e-commerce brands with successful exits.
  • Designed a top-ranked mobile game with millions of users.
Stackforce AI infers this person is a SaaS and E-Commerce product designer with a strong focus on user experience.

Contact

Skills

Core Skills

Product DesignUser ExperienceE-commerceGraphic Design

Other Skills

User InterfaceFigmaUser Experience (UX)Design SystemsUser Interface DesignSports MarketingUser ResearchUser Acceptance TestingUser FlowsUX ResearchVisual DesignWireframingMobile DesignWooCommerceWeb Development

About

I have been designing and building digital products since 2016 for startups, agencies, companies, and myself. Successfully built 3 e-commerce brands from scratch to acquisition. The most successful one (Ultras Design) was doing $10k MRR at one point. Also founded 2 startups that failed, but taught us valuable lessons. The most recent one Detachless was killed by Figma. In 2022, I founded Serbia's largest design community to give back to the community since I needed a much better mentorship network during my career.

Experience

11 yrs 5 mos
Total Experience
2 yrs 7 mos
Average Tenure
3 yrs 6 mos
Current Experience

Studyflash

Product Designer

Oct 2025Present · 7 mos

  • Working with the young and inspiring team on scaling the Studyflash 10x.
Product Design

Wongdoody

2 roles

Senior Lead Designer

Jul 2025Oct 2025 · 3 mos · Belgrade, Serbia · Hybrid

  • Excited that I collaborated again with an exceptional team of Serbian designers, delivering a multi-brand and multi-language website for a major sporting event in the Middle East.

Senior UI/UX Designer

Sep 2022Mar 2024 · 1 yr 6 mos · Belgrade, Serbia

  • From Sep 2023 oddity officially became part of WongDoody, an Infosys company.
  • Led cross-functional teams in developing and implementing design systems, ensuring alignment with business objectives and user needs.
  • Stay up-to-date with industry trends, emerging technologies, and design tools to continuously enhance the design systems and platforms.
  • Train and mentor junior designers and team members on design systems, processes, and tools, fostering a culture of continuous learning and growth.
User ExperienceUser Experience (UX)User InterfaceDesign SystemsUser Interface Design

Detachless

Founder

Aug 2023Aug 2025 · 2 yrs

  • As non technical founder of Detachless I worked on product, design and marketing helping 5k+ users to publish 1k+ websites with our Figma to webiste solution.
Product DesignUser InterfaceFigma

Dizajn zajednica

Co-Founder

Nov 2022Present · 3 yrs 6 mos · Serbia

  • Building the largest design community in Serbia.
  • We host monthly meetups for designers to share insights, explore trends, and connect. Our community supports designers at all career stages through knowledge sharing and networking.

Sportski zid

Co-Founder

Aug 2022Dec 2023 · 1 yr 4 mos · Belgrade, Serbia

  • Fully automated print-on-demand platform that allows you to save memories of your favorite sports moments.
Sports MarketingUser ExperienceUser ResearchE-Commerce

Unq club

Product Designer

Feb 2022Aug 2022 · 6 mos · Belgrade, Serbia

  • Worked closely with product management and engineering
  • Contributed to company strategy and decision-making about product direction
  • Talked to early product users and applied feedback to the platform's UX and UI
  • Designed and delivered quality product improvements
User Acceptance TestingUser FlowsUX ResearchVisual DesignProduct DesignUser Experience+5

Deversity

Product Designer

Sep 2020Feb 2022 · 1 yr 5 mos · Belgrade, Serbia

  • Started working more closely on product design using the best UX & UI practices. Also, worked directly with clients on concept development and prototyping and used that information to guide the team’s efforts in developing new products from scratch
  • I was also given the opportunity to work with experienced mentors within the design and product team.
  • I designed a game that was #1 top in a puzzle (Play Store) and #2 top in adventure (App Store) with 2.35 M total gameplays and 65.1 K unique users in six weeks.
Design WorkshopsVisual DesignProduct DesignUser ExperienceUser Experience (UX)Motion Graphics+4

Evoke

3 roles

UX / UI Designer

Promoted

Mar 2019Sep 2020 · 1 yr 6 mos

  • Created sketches and wireframes of multiple apps and websites
  • Designed digital prototypes and mockups
  • Mentored teammates to overcome challenges without any trouble in the design process and design tools.
User FlowsProduct DesignUser ExperienceUser Experience (UX)WireframingUser Interface+1

Web & Graphic Designer

Apr 2017Mar 2019 · 1 yr 11 mos

  • Started to work closely with developers to ensure that UX/UI, front-end, and back-end elements work together as expected.
  • Delivered a few websites from wireframes and design to launch using HTML/CSS
Graphic DesignUser ExperienceSocial Media Graphic DesignWeb DesignUser Interface

Graphic Design Intern

Jan 2017Apr 2017 · 3 mos

  • Designed, prepared for print, and created real mockups of various POS materials
  • Created website concepts, wireframes and designs
  • Covered whole multimedia content for several clients with video content, social media posts, and key visuals for campaigns.
Graphic DesignSocial Media Graphic DesignWeb Design

Tradicionalizam

Founder

Mar 2019Jul 2022 · 3 yrs 4 mos · Serbia

  • Traditionalism is a fully automated e-commerce shop that provides clothing to people worldwide, mostly in Serbia. Started in 2019 as a design project with the idea to show strong motifs from Serbian history, tradition, and culture. It generated 3k sold products from 2019-2022.
  • It was acquired by another clothing brand from Serbia in July 2022.
WooCommerceUser ExperienceWeb DevelopmentUser Experience (UX)User ResearchPrint On Demand+3

Ultras design

Co-Founder

Nov 2014Jun 2022 · 7 yrs 7 mos · London, England, United Kingdom

  • Ultras Design is a print-on-demand website where football fans design their own flags. It is used by more than 8k customers worldwide, and it generated £70-100k yearly revenue from 2018-2022.
  • It was acquired by a printing company from London in June 2022.
  • As a co-founder at Ultras Design, I am involved in all phases of product development, where I:
  • Built the website in WordPress and WooCommerce
  • Optimized it for conversion and the best user experience
  • Managed customer support and collected customer feedback
UX ResearchSports MarketingUser ExperienceWeb DevelopmentUser Experience (UX)Print On Demand+3

Education

The School of Electrical and Computer Engineering of Applied Studies

Computer Engineering

Sep 2017May 2019

Zemunska gimnazija

High School Diploma — Natural Sciences

Jan 2012Jan 2016

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