Apr 2025 – Present · 1 yr 1 mo · Hybrid

• Leading INNOVIT’s flagship deep-tech initiatives connecting Italian startups with the Silicon Valley ecosystem — from robotics and physical AI to aerospace and dual-use technologies.
• Responsible for program architecture, mentor network, and narrative positioning across INNOVIT’s deep-tech verticals.
• Key Responsibilities:
• Program Leadership: Curate and direct INNOVIT’s Hardware & Robotics cohort, guiding Italian startups through an acceleration program in San Francisco focused on product mindset, company storytelling, and tech validation.
• Ecosystem Building: Develop partnerships with Silicon Valley’s leading companies and research centers to foster collaboration between Italian deep-tech ventures and the U.S. industry.
• Panel & Event Design: Conceptualize and moderate high-level events such as “Robotics Reloaded: Physical AI, Software-Defined Machines, and Shared Living” — bridging thought leadership, investment, and technological foresight.

Feb 2023 – Oct 2025 · 2 yrs 8 mos · Hybrid

• As INNOVIT Head of Innovation Programs, I design, develop, and lead the innovation program portfolio, ensuring alignment with the Italian Institutions and company objectives. I define and track key metrics to measure the success of innovation programs while developing and maintaining relationships with key stakeholders, including executives, partners, and investors.

Jan 2025 – Present · 1 yr 4 mos · Palo Alto, California, United States · Hybrid

• Executive C-level role leading product, platform, and AI strategy for SailADV Group’s D.gree.
• Primary operating role, based in Palo Alto.
• I joined SailADV to build the next evolution of intelligent yachting — turning decades of certified measurements, onboard trials, and navigation data into a deterministic AI platform for Sea Robots. After a stealth phase focused on product architecture and system integration, the work is now public with the release of D.gree V26 and the first cognitive agent Sailly.
• Impact areas
• 1– Strategic product positioning & design leadership: shaping SailADV as a dual company (Italy + Silicon Valley), aligning design thinking, brand architecture, and group structure. Leading the redesign of SailADV.com and Dgree.com, and defining the communication strategy and the shared value narrative: “Captains at the Center — Value for Owners, Crews, and Yards.”
• 2– Naming, positioning, versioning & narrative for V26: defining the ONE, PRO, and ULTRA tiers as a clear product architecture and market frame — from product semantics to pricing rationale and long-term product evolution.
• 3– Human–machine interaction & cognitive interface: redesigning the entire interaction layer — advanced dashboards for mission-critical monitoring, new mobile and smartwatch interfaces for captains and crews, and a unified UX across shipyard, onboard, and remote operations. This work leads to Sailly, the first cognitive agent built on D.gree’s foundational data, capable of understanding technical manuals, system behavior, and operational context. Currently in closed Beta for special projects, with wider rollout in Q1 2026.
• From Palo Alto, I bring product rigor, system thinking, and a culture of iteration — aligning hardware, software, and AI under one coherent vision. Born at sea. Designed in Palo Alto. Made in Italy with care.

Mar 2023 – Nov 2025 · 2 yrs 8 mos · San Francisco Bay Area · Remote

• Metavethics provides the right tools to design, build, deliver, and run sustainable, ethical, and inclusive digital, virtual, and immersive environments and metaverses. #Immersive #synthetic data

Jul 2022 – Present · 3 yrs 10 mos · San Francisco Bay Area

• Multiply Labs is one of the most incredible ROBOTIC startups I have ever met in SIlicon Valley. The Robots we built are bringing a fundamental disruption in pharmaceutical manufacturing. I am honored to support their rockstars' team in any aspect of their design journey.

Dec 2020 – Feb 2023 · 2 yrs 2 mos · San Francisco Bay Area

• Design is a fundamental part of any innovation process. Design leaders have to take the call to shape exponential technologies; Spatial technologies, AR/VR/XR, will shape our future, evolve our habits, influence our social interaction.
• We are living in a moment where technology is running exponentially fast. Contributing to a desirable future is a mandatory responsibility and an enormous economic opportunity.

Jun 2018 – Dec 2020 · 2 yrs 6 mos

Jan 2014 – Dec 2020 · 6 yrs 11 mos

• I started my professional path in Domus Academy and -as designer- I traveled many digital spaces both in Italy and US. Now, my experience into UX field and the Internet of Things, found a new home:
• As Digital Product Director at DESIGN GROUP (Milan, NYC) I am responsabile for the "intelligence" and "soul" that we will bring into all the objects and spaces we deliver.
• We bring digital life into everyday objects. Clients: PepsiCo, 3M, Unilever, ABB, Generali, etc.
• http://www.designgroupitalia.com

Jan 2011 – Dec 2013 · 2 yrs 11 mos · Milan, Lombardy, Italy / Philadelphia · On-site

• I was involved in strategic decisions, including the definition of Design methodologies, UX career families awa pre sales and pitching activity.
• Projects includes:
• HealthCare Consumerization, Strategic Whitepaper about eHealth
• Videum.com Healthcare Video in any language (award winner)
• Starchannel a digital signage/TV solution for DrugStores.
• Geeks of health magazine (thought leadership)
• I contributed to company culture with articles, white papers, and as a speaker in conferences like TED MED LIVE, TEDx, etc. | RAZORFISH HEALTHWARE (PHCG) part of the world wide largest ADV-communication company: Publicis Omnicom Group.

Feb 2008 – Jan 2011 · 2 yrs 11 mos · California, United States · On-site

• WideTag is a cultural startup about the Internet of Things.
• Featured Projects:
• SEM, The Social Energy Meter (Social Hardware / Internet of Things)
• Monitoring residential Energy Consumption: SEM is based on a stunning new software technology called WideSpime. A real life SEM is currently deployed in a Top10 world Energy Company. Online prototype: semdemo.widetag.com
• WideNoise (iPhone APP / Internet of Things)
• Sold in about 30K copies, this iphone app was included by the NewYork Times in the Top10 Internet of Things Products.
• iCrocco & Hacking IKEA (Social Hardware / Internet of Things)
• An USB interactive toy packed of sensors, that share information in realtime trough blog’s and Social Networks. A prototype for a Facebook physical UI.

Jan 2006 – Jan 2008 · 2 yrs

• Starting from "apple knowledge navigator" dream, Kallideas is designing and delivering a revolutionary technology in Customer Interaction field.
• My personal commitment as competence leader is to define every specifications about behaviours (our sw feel the mood of the user) and Gui (mostly vocal) of the first "intelligent virtual assistant" specifically designed for the financial and medical field. I started from recruiting, process setting, etc.
• My role included:
• definition of general behaviour of the virtual assistant (including gesture, language, etc)
• definition of emotion models
• definition of the apparence
• GUI design
• scouting about academics and R&D center involved in this field
• support to the technology scouting
• spread culture of emodiment (humans and machines will collapse into pixels).

Feb 2003 – Dec 2005 · 2 yrs 10 mos

• SrLabs is a highly innovative italian company focused on eye-tracking technologies. During this experience I was leading a team developing projects based on multimodal interfaces and earned the responsibility of Advanced Design Director (head of production + communication manager).
• I was continuonly involved in R&D project and Part of the company strategy commitee.
• Three important project in this almost three years, were:
• 1) iAble. This product will be a "revolution" in quality of life for people with heavy disability.
• 2) iMed (Medical interfaces). We developed for Philips a multimodal GUI. We used voice+eyes to control a PC mouseless in with Doctors don't need to use the keyboard.
• 3) ICS -Intelligent Cropping System: Process, enviroment and interfaces for an innovative eye-tracking based 3G-video optimization service. Cool and effective Dynamic Cropping (very interesting for one-step video format/dimension optimizations) delivered to the Movie Industry!

Mar 2000 – Jan 2003 · 2 yrs 10 mos

• In 2000, I co-founded the first italian firm in e-business consultancy. Our Company, called Altoprofilo -The User Experience Company- was supported by a multimillion venture capital from Pirelli Group (myQube), and we started out in Milan and Boston (in which we located the R&D team, lead by Giuseppe Taibi). At the very beginning, I got the role of Chief Creative Officer and built two different divisions of the company (Creative Staff + HCI department). My activities involved recruiting, salary planning, team building, etc. For two years I was part of the Board of Directors (toghether with some top-managers from Olivetti, Pirelli, Telecom, IBM) and -in the second half of 2002- I was named VP for Creative Business (PreSales and R&D).
• This experience was very important to establish a deep understanding of the consultancy business. I also learned an important lesson on how to manage a company involving more than one hundred people. I left this position in the first quarter of 2003.