Jul 2023 – Oct 2025 · 2 yrs 3 mos · Remote · Remote

• Led workshops to gather and analyse requirements from stakeholders, ensuring alignment on project goals.
• Developed comprehensive roadmaps and managed development backlogs, prioritising tasks to maximize efficiency.
• Implemented agile best practices within development teams, enhancing collaboration and productivity.

Jun 2021 – Mar 2023 · 1 yr 9 mos · Remote

• o Prioritising backlog and writing user stories that drive business value.
• o Leading internal and external development teams.
• o Collaborate with project managers to build robust deliverables and timelines.
• o Facilitating workshops with business stakeholders, tech teams and UX.
• o Coaching development and business teams on agile methodologies and implementing process that suit the business.
• o Measuring KPIs and reporting back to stakeholders on performance.
• o Generating ideas and features that will solve key customer problems.
• o Working closely with business stakeholders to ensure building features that are in align with business strategies.

Nov 2020 – Jun 2021 · 7 mos

• o Defining OKRs and a roadmap that will drive growth for both B2B and B2C markets.
• o Leading two development teams and business analysts.
• o Owning the process for new site search vendor selection.
• o Facilitating discovery workshops with UX, Marketing and IT.
• o Creating user stories and prioritising the backlog based on value and effort

Mar 2020 – Nov 2020 · 8 mos · Borehamwood, England, United Kingdom

• o Defining and delivering a product strategy and a roadmap that will drive profitable growth.
• o Leading two development teams and product owners.
• o Facilitating discovery workshops with UX, Design, Marketing and IT.
• o Creating user stories and prioritising the backlog based on value and effort.
• o Cultivating a data driven team to help build exceptional customer experiences and to influence stakeholders.
• o Managing stakeholder expectations and negotiating any new process requirements.
• o Launch the optimisation testing programme in-house.

Jan 2019 – Feb 2020 · 1 yr 1 mo · London, United Kingdom

• o Defined and delivered a roadmap for the mobile apps products.
• o Prioritised features to drive the profitable growth of the mobile apps.
• o Guided a team of UX and UI designers to ensure they had clear direction.
• o Collaborated with IT to ensure that the replatform was improving customer experience.
• o Communicated to C-Level stakeholders on plans.
• o Managed a pipeline of Optimisation Tests across mobile apps and website.
• o Educated the business on product management.
• o Managed a team of business analysts and product owners.

Aug 2018 – Jan 2019 · 5 mos · Cambridge, United Kingdom

• o Defined a vision and product strategy for improvements to the toolset.
• o Led key workshops with stakeholders to understand needs and processes.
• o Created and prioritised a backlog for all the tools.
• o Conveyed and negotiated key changes required to tooling.

Sep 2017 – Present · 8 yrs 8 mos · Old Stratford, England, United Kingdom

Sep 2017 – Aug 2018 · 11 mos · London, United Kingdom

• o Created and executed the migration roadmap for my agile teams.
• o Led three development teams and a team of business analysts.
• o Defined and prioritised all the team’s backlogs.
• o Established strong relationships with key stakeholders and ensured buy- in for the new platforms.
• o Collaborated with delivery managers to build robust deliverables and timelines.
• o Reported on the KPIs of the tooling to senior stakeholders.

May 2017 – Sep 2017 · 4 mos · London, United Kingdom

• o Owned the product strategy for the search and browse area.
• o Created annual roadmaps that would have a positive impact on key metrics.
• o Delivered enhancements that contributed to KPIs.
• o Conveyed any roadmaps and changes to stakeholders such as commercial teams, UX, Engineering, Marketing
• o Facilitated workshops with senior management to discuss and explore new features.
• o Influenced and negotiated with senior management on key business changes.

May 2014 – Apr 2017 · 2 yrs 11 mos

• o Developed and delivered the product strategy for my product (search & browse)
• o Defined profitable roadmaps and conveyed these to all stakeholders.
• o Created user stories and prioritised the backlog based on business value.
• o Identified and assessed any new product opportunities through utilising data and customer research.
• o Formulated an optimisation tests plan to help inform new features.
• o Led a team of developers and participated in technical discussions.
• o Mentored junior product owners.

Jan 2012 – May 2014 · 2 yrs 4 mos

• o Produced high level requirements and developed business solutions.
• o Defined digital customer journeys across web and mobile.
• o Briefed in UX and development with requirements.
• o Facilitated workshops with stakeholders.
• o Documented any business operating models and business processes.

Jan 2007 – Jan 2012 · 5 yrs

• o Devised annual strategic marketing plans.
• o Executed plans using multiple channels, including digital, direct mail and emails.
• o Communicated marketing plans and campaigns to senior stakeholders.
• o Analysed marketing effectiveness and reporting on ROI.
• o Created business cases for technological improvements.

Dec 2005 – Dec 2006 · 1 yr

• o Recommend objectives and strategies for new target segments
• o Write marketing plans for each new target segment
• o Implement all marketing campaigns and monitor their effectiveness
• o Organise exhibitions and roadshows
• o Manage market research projects for current and new markets
• o Liaise with internal marketing department, external suppliers, regulatory groups and customer groups
• o Responsible for marketing briefs to creative agency and PR agency

Mar 2005 – Nov 2005 · 8 mos

• o Responsible for research projects to look at current trends, consumer and customer behaviour
• o Plan all marketing activities and collateral for the company
• o Execute all marketing campaigns
• o Measure success of all marketing activities
• o Brief creative agencies and PR agency
• o Responsible for building relationships with customers
• o Organise exhibitions
• o Manage the company website and coordinate any e-marketing for the website

Mar 2003 – Mar 2005 · 2 yrs

• o Conduct qualitative research e.g. interviews, focus groups
• o Analyse all data and make recommendations to clients
• o Liaise with clients about the current research stage
• o Design research methods and models
• o Prepare questionnaires and analyse them
• o Responsible for any administrative and financial tasks
• o Teach seminars and lectures in marketing and retail marketing
• o Responsible for marking assessments.