Lee Hammond

Business Development Executive

Los Angeles, California, United States13 yrs 7 mos experience

Key Highlights

Expert in modernizing marketing technology stacks.
Proven track record in customer data activation.
Leader in Composable CDP and warehouse-first marketing.

Stackforce AI infers this person is a MarTech expert specializing in customer data and marketing technology solutions.

Contact

Skills

Core Skills

Customer DataMarketing TechnologyData CloudProduct MarketingBusiness DevelopmentCustomer Experience

Other Skills

Marketing AutomationContent Management Systems (CMS)Customer Relationship Management (CRM)Social MediaE-CommerceSnowflake CloudWeb3Single Sign-On (SSO)Digital MediaMusic IndustryNew MediaMusic ProductionMusic LicensingEntertainmentA&R

About

An accomplished marketing technology professional with a proven track record of modernizing marketing technology stacks to maximize customer data activation. Skilled in conducting comprehensive technology audits, providing strategic vendor recommendations, and leading data-driven marketing transformations. At Hightouch, demonstrated cross-functional leadership in sales, marketing, and market strategy, positioning the company as a leader in Composable CDP and warehouse-first marketing technology. Led collaborative efforts that resulted in innovative product marketing strategies and business development initiatives, driving sustained category leadership. As VP of Marketing Technology at Universal Music Group, optimized the MarTech stack across labels and territories, unifying fan data siloed across various platforms. Implemented social single-sign-on to unify known customer accounts and personalized fan experiences. Additionally, implemented a CDP for web tracking and activation to unify anonymous fan data across sites.

Experience

13 yrs 7 mos

Total Experience

2 yrs 8 mos

Average Tenure

Current Experience

Hakkoda

Industry Principal, Marketing Data Cloud Practice

Apr 2023 – Dec 2024 · 1 yr 8 mos · Los Angeles, California, United States · Remote

I help companies build a modern marketing technology stack on top of Snowflake's Data Cloud.

Marketing AutomationBusiness DevelopmentContent Management Systems (CMS)Customer Relationship Management (CRM)Customer ExperienceE-Commerce+3

Hightouch

Business Development and Product Marketing

Nov 2021 – Dec 2022 · 1 yr 1 mo · Los Angeles, California, United States · Remote

A cross-functional role reporting to the CEO working across sales, marketing, and solution engineering teams.
Established Hightouch as the category leader in Composable CDP and warehouse-first marketing technology

Marketing AutomationBusiness DevelopmentCustomer Relationship Management (CRM)Customer ExperienceSocial MediaE-Commerce+2

Peoplebrowsr

Business Development and Strategy

Jan 2021 – Nov 2021 · 10 mos · Los Angeles, California, United States · Remote

Business development and customer success for PeopleBrowsr’s NFT authoring and e-commerce platform NFT.kred.
Introduced and onboarded artists, labels, and agencies to NFT.kred’s Shopify-like service for creating and selling NFTs

Web3Business DevelopmentCustomer ExperienceSocial Media

Klh

Customer Data Strategy and Solutions

Feb 2020 – Present · 6 yrs 2 mos · Los Angeles Metropolitan Area · On-site

Helping companies establish a modern warehouse-first approach to customer data and activation
Marketing technology audit and gap analysis
Solution architecture
Technical and service vendor recommendations

Marketing AutomationBusiness DevelopmentContent Management Systems (CMS)Customer Relationship Management (CRM)Customer ExperienceSocial Media+4

Universal music group

VP Marketing Technology

Jan 2016 – Feb 2020 · 4 yrs 1 mo · Santa Monica, CA · On-site

In charge of UMG’s customer experience and marketing technologies. Standardized audience fan management by implementing a Customer Data Platform, a Marketing Automation Platform, and a common CX/CMS for artists and labels.
Unified customer data across thousands of artist sites, stores, and marketing channels by implementing a Customer Data Platform (Lytics CDP)
Developed GDPR / CCPA compliant privacy center by combining Google Cloud Platform front-end to Lytics CDP backend services
Migrated legacy ESPs to the DotDigital Marketing Automation Platform
Consolidated multiple web analytics technologies and instances onto Google Analytics 360

Marketing AutomationContent Management Systems (CMS)Customer Relationship Management (CRM)Customer ExperienceSingle Sign-On (SSO)Social Media+2

Interscope records

Senior Director, Marketing Technology

Jan 2010 – Dec 2015 · 5 yrs 11 mos · Santa Monica, California, United States

Responsible for artist and label CX, including e-commerce, CRM, and analytics
Developed a platform for artists and labels to power their marketing site, e-commerce, and subscription fan club from a single domain or mobile app. Architecture consisted of a React front-end consuming Acquia Drupal, Adobe Magento, and Salesforce Marketing Cloud services.
Implemented SSO/CIAM platform, Appreciation Engine, enabling fans to easily share their music preferences resulting in more personalized communication, music discovery, and engagement
Implemented Data Management Platform, Lotame DMP, across all Interscope properties to improve ad performance and monetize audience

Content Management Systems (CMS)Customer ExperienceSingle Sign-On (SSO)Social MediaE-CommerceMarketing Technology