Leïla Achour

Performance Marketing Manager

United Kingdom11 yrs 2 mos experience

Key Highlights

Proven track record in performance marketing and user acquisition.
Expert in driving growth in hypergrowth fintech environments.
Strong community management skills with measurable impact.

Stackforce AI infers this person is a Performance Marketing Specialist in the Fintech industry.

Contact

Skills

Core Skills

Performance MarketingUser AcquisitionDigital MarketingCommunity ManagementUser EngagementCommunicationsMarketing

Other Skills

Paid Media StrategyPaid Social Media AdvertisingGrowth StrategiesData-driven audience segmentationCustomer Acquisition Cost (CAC) reductionCommunity EngagementLead-generation eventsOrganic and paid campaignsBrand AwarenessMobile AttributionCommunity BuildingCustomer-centric Product roadmapCross-functional process developmentSocial Media ManagementContent Creation

About

👀 I’m a picky one. I only work with companies I actually care about. I love work that moves the needle, whether it’s running campaigns that grow a user base at speed, boosting brand awareness (and extra street cred where needed), or finding new ways to reach the right people. I’m all about resilience, humility, empathy, and good vibes. You can teach someone a skill, but hardly how to be a decent human with a good attitude. Scrappy, hypergrowth, fast-paced environments? Bring it on, I thrive in chaos. Am I supposed to end this with a CTA? Well… I don’t have anything to sell. Not for now, at least. If you want to chat about : Paid media, travel itineraries, mental health, the mobile measurement mess (hello SKAN), your favorite Black Mirror episode, marketing so-called "strategies", high-altitude trekking, high-performing UGC ads, or how to navigate life with an ADHD brain (in no particular order)... ... we can grab a virtual coffee. I don’t actually drink coffee, but a Tango Orange will do. We’re all in this together.

Experience

11 yrs 2 mos

Total Experience

2 yrs 3 mos

Average Tenure

1 yr 7 mos

Current Experience

Lemfi

2 roles

Senior Performance Marketing Manager

Promoted

Dec 2025 – Present · 6 mos

💼 Fintech | Mobile App | Series B | International Payments for Everyone
➡️ Owning paid acquisition strategy and execution across key markets and channels, driving growth through tailored campaigns and data-driven optimisation

Paid Media StrategyPaid Social Media AdvertisingGrowth StrategiesPerformance MarketingUser Acquisition

Performance Marketing Manager

Nov 2024 – Dec 2025 · 1 yr 1 mo

Muzz

Performance Marketing Manager

Jan 2024 – Nov 2024 · 10 mos · Greater London, England, United Kingdom

💼 World's largest Muslim d̶a̶t̶i̶n̶g̶ marriage app | 10M+ users (2024)
➡️ Led performance marketing across key markets, reducing customer acquisition costs (CAC) by 40–60%
✨ Designed and executed data-driven audience segmentation and tailored campaigns to attract underrepresented user groups, boosting profile diversity, match quality, platform engagement, and revenue
✨ Supported the data team to define and implement aggregated data measurement and reporting frameworks

Performance MarketingData-driven audience segmentationCustomer Acquisition Cost (CAC) reductionUser Acquisition

Taptap send

Digital Marketing Manager

Jul 2021 – Jul 2023 · 2 yrs · Greater London, England, United Kingdom

💼 Fintech | Hypergrowth | Series B | ⚙️📲 Mobile App
➡️ Shaped the digital marketing function and played a key role in driving brand awareness, credibility, and accelerating user acquisition.
✨ Pioneered and led Performance Marketing, contributing to 10x company growth in 2 years.
✨ Laid the groundwork for performance measurement and mobile attribution by managing MMP integration, defining in-app events tracking requirements, and coordinating implementation with Product and Engineering teams
✨ Trained and mentored Marketing Executives across 7+ markets on best practices in Social Media, Influencer Marketing, Content, Copywriting...

Performance MarketingBrand AwarenessMobile AttributionDigital MarketingUser Acquisition

Contractor

Digital Marketing Manager

Jun 2020 – Nov 2024 · 4 yrs 5 mos

💼 Purpose-driven organisations including a leading EdTech and a NGO
➡️ Managing end-to-end marketing funnels, organic and paid campaigns, community engagement and organising lead-generation events

Community EngagementLead-generation eventsOrganic and paid campaignsDigital MarketingCommunity Management

Deezer

Senior Community Manager

Sep 2018 – Jul 2021 · 2 yrs 10 mos · Greater London, England, United Kingdom

💼 Top Music Streaming Platform | ⚙️ Mobile/Web/Desktop
➡️ Built and scaled Deezer’s Francophone Community to 150k members in the first 6 months, achieved 90% peer-to-peer resolution rate and decreased support requests by 23%.
✨ Supported 3 additional markets in replicating and localizing the community strategy.
✨ Developed a cross-functional process to foster a customer-centric Product roadmap — 40+ requested features implemented within 12 months.
✨ Launched first power-user program and led a group of top users with events and product-focused sessions, generating actionable feedback for Product teams.
✨ Coached and monitored 1 Junior Community Manager and 3 moderators to ensure consistent quality and engagement.

Community BuildingCustomer-centric Product roadmapCross-functional process developmentCommunity ManagementUser Engagement

Kaliti

Operations Manager

Nov 2016 – Apr 2018 · 1 yr 5 mos · Paris, Île-de-France, France

💼 Leading solution in the ConTech industry - Reporting to the CEO, I had a memorable experience diving into the startup world
✨ Implemented key processes to support rapid growth
✨ Fostered team cohesion as the headcount 3x’ed

Respect productions

Communications & Marketing Specialist

Jan 2014 – Jan 2016 · 2 yrs · France

💼 Independent organization in the cultural sector, managing a leading media outlet and a book publisher.
✨ Managed social media, daily content creation, community marketing and partnerships
✨ Owned multi-canal launch campaigns for 5 books
✨ Contributed as a journalist for 5 years before being hired in 2014 when budget permitted
✨ Co-authored a book that sold over 4,000 copies—a strong performance for a niche market

Social Media ManagementContent CreationCommunity MarketingCommunicationsMarketing