Lily Luo — Business Development Executive
Marketing Operations leader driving revenue growth through AI-powered automation and MarTech implementation. I specialize in leveraging data and MarTech to create AI workflows that improve funnel performance and scale global programs. Key Strengths: -Leading high-performing teams through MarTech evolution, process redesign, and cross-functional collaboration -Developing scalable AI applications for automated research, personalized content generation, and campaign orchestration at scale (display & LinkedIn ads, email copy, etc.) -Building AI workflows that combine external market intelligence with internal resources (enterprise-grade with Azure) -Developing dashboards that transform data into revenue acceleration Expertise: Marketing Technology: Marketo, Salesforce, Drift, 6sense, Demandbase, Outreach, Zapier, ON24 AI/ML Development: Azure ML Studio, Jupter Notebooks, RAG Architecture, API Integration, Gemini AI Studio, Azure AI Foundry AI Platforms: Claude, ChatGPT, Gemini, Azure OpenAI, Azure AI Search Analytics & Visualization: Tableau, PowerBI, Python Cloud Platforms: Azure Storage, Azure Cognitive Services, Enterprise AI Integration Key Accomplishments: -Architected AI workflows that automatically research companies, analyze business triggers (M&A, market pressures), and generate campaign assets -Built custom RAG systems on Azure ML platform combining real-time market intelligence with internal knowledge bases to generate hyper-personalized campaigns -Led global MarTech migrations with optimized automation, scoring, and funnel tracking -Created dashboards combining CRM and insights for pipeline forecasting Currently Sr. Director at Icertis, managing Marketing Operations and Channel Management team of 6, driving MarTech optimization, campaign execution, and revenue-focused reporting. Leading and building AI initiatives including automated account research workflows, and AI-powered content generation for personalized outreach.
Stackforce AI infers this person is a MarTech expert specializing in AI-driven marketing automation and campaign orchestration.
Location: Atlanta, Georgia, United States
Experience: 17 yrs 3 mos
Skills
- Marketing Operations
- Ai Workflow Automation
- Martech Infrastructure
- Marketing Automation
- Data Management
- Lead Management
- Project Management
- Demand Generation
- Campaign Management
- Marketing Management
Career Highlights
- Expert in AI-powered marketing automation.
- Led global MarTech migrations successfully.
- Developed scalable AI applications for marketing.
Work Experience
Icertis
Senior Director, Marketing Operations (1 yr 3 mos)
Director of Marketing Operations (4 yrs 3 mos)
aPriori Technologies
Director, Revenue Operations (4 mos)
Collibra
Senior Manager Marketing Operations (1 yr 6 mos)
SAP Ariba
Senior Manager Marketing Operations (1 yr 1 mo)
Marketing Automation Manager (1 yr 11 mos)
Applied Systems
Demand Generation Manager (5 mos)
Rocket Software
Marketing Manager (6 yrs 2 mos)
Thurbert Baker for Governor
Deputy Finance Director (1 yr 3 mos)
Reece & Associates
Intern (4 mos)
The Leon H. Sullivan Foundation
Intern (0 mo)
Education
BA at Emory University
Business at Emory University - Goizueta Business School
