Dec 2023 – Present · 2 yrs 5 mos · Switzerland

• ♦ Insights Lighthouse is the Global Insights Executives community, which brings together experts in research, insights, and data analytics from around the world.
• ♦ In today's world, the best practices in research and analytics can be developed through partnerships with great people and companies. This community helps individuals who want to become experts in the field of insights to find a network that can help them solve any business problem and achieve success in their corporate organization.
• ♦ Our goal is to emphasize the importance of insights and promote people-centricity in corporate organizations. Therefore, we assist corporate professionals in making a meaningful impact and driving business growth.

Apr 2022 – Mar 2024 · 1 yr 11 mos · Stockholm County, Sweden

• ♦ I was hired to be part of global business transformation. The new global organization has been formed, and my role was to establish a global insights function for Care (dishwashers and washing machines), define a global business growth strategy and unite 4 different and operating as stand alone units, and transform the way innovations are developed from being R&D focused to being people focused.
• ♦ Led a global team with members based in Sweden, Belgium, USA, Brazil, Thailand, and Singapore.

Aug 2018 – Apr 2022 · 3 yrs 8 mos

• ♦ Developed applied solutions covering everything from packaging to product to reinvent the category.
• ♦ Drove innovation for the category growth by suggesting to the business decision back up with the data and finding growth opportunities / stepping into white spaces.
• ♦ Led a group of 9 brand managers / marketing managers, research specialists to drive innovation against rapid shift in consumer needs during / post Covid19
• ♦ led global Colgate Total business re-launch (Global assignment, report to Global Insights VP)

Feb 2016 – Aug 2018 · 2 yrs 6 mos

• Global Ambassador of Agility within Insight Function Assignment.
• ♦ Together with my colleagues on the R&D team, we led and trained a special team to accelerate product development and time to launch.
• ♦ Championed insight-driven innovation through scope setting and diagnosis of business opportunities and threats.
• ♦ Utilized market data to determine actionable recommendations to drive growth.
• ♦ Improved business results through innovations in integrated marketing communication.

Dec 2014 – Feb 2016 · 1 yr 2 mos

• ♦ Established strong research function in Turkey & CACE hub.
• ♦ Managed regional rollout of the first integrated multichannel marketing data, reporting and analytics project.
• ♦ Identified, created, and deployed advanced analytics to optimize marketing mix and resources.

Nov 2009 – Dec 2014 · 5 yrs 1 mo

• ♦ Identified research methods to address business challenges in Morocco, Saudi, Ukraine, Russia, Central Asia, Africa.
• ♦ Collaborated with marketing team to establish the annual research and foresight agenda to support brand and category growth initiatives.
• ♦ Participated in STA – part of a 4 person group that started the business in Nigeria.
• ♦ Participated in the data science Global Challenge in New York.

Dec 2005 – Nov 2009 · 3 yrs 11 mos · Moscow, Russia