May 2018 – Aug 2019 · 1 yr 3 mos · Mumbai Metropolitan Region

May 2018 – Feb 2019 · 9 mos · Greater Bengaluru Area

• Has worked on user journeys of end-users - patients, healthcare specialists, for service booking and service provisioning. Designed the workflows for e-commerce - product search, product purchase / rent and shopping cart experience.

Mar 2014 – Apr 2018 · 4 yrs 1 mo

• Built UX Team ground up; setting up UX & Design process, handling transition of legacy systems to user centered.

Jan 2013 – Jan 2020 · 7 yrs

• Crafts have been in every part of India for a more than a millennium. They have been connected with different dimensions of the human life and the community culture. Each craft with its own distinct identity is unique in the way it is intricately intertwined with different aspects of the artisan's life and the society at large that he or she takes supports from.
• Ours is a group of designers for developing competency, establishing credibility and ensuring continuity of handicrafts and handlooms industry. In the context of the above we would take up related activities in industrial design that would aid for the improvement of craft sector and sustainable development of the community in general.
• Our vision is to support and sustain the socio-ecological system for each craft in India through continuous effort to promote the craft,encourage the artisans, compel the designers and urge the government by providing our services for the betterment of handicrafts, handlooms, and the industry as a whole and the upliftment of the artisans.

Jan 2013 – Feb 2014 · 1 yr 1 mo · Greater Hyderabad Area

• Strategic Consulting

Apr 2012 – Sep 2012 · 5 mos · Greater Hyderabad Area

• Supported activities that drive technical product understanding and technical consumer insights into product strategies, creative consumer communications, concept creation.
• Translated claims/competitive advantages into concept demonstrations that are user/client relevant and to drive innovation understanding with engineers, users & business development team.

Oct 2009 – Jan 2012 · 2 yrs 3 mos · Noordwijk · On-site

Sep 2008 – Jan 2012 · 3 yrs 4 mos · Greater Nice Metropolitan Area

• A Technology startup based in France & Netherlands.
• Activities:
• User Experience Research, design and validate concepts in mobile and ubiquitous interactions.
• Author patent applications, negotiate partnerships & projects,
• Coordinate between research team in France and development teams in Latvia & India.

Nov 2004 – Oct 2008 · 3 yrs 11 mos

• On-contract, Primary Clients: Nokia
• Worked with Nokia Research Centre (NRC) Tokyo, Helsinki & China.
• Responsible to conduct user experience & design research services in international & multidisciplinary setup.
• ● Responsibilities included planning, executing field studies, recruiting team members, guide and steer the project - study location/s, recruiting subjects, setting up field office, budgeting, etc.
• ● Collect, analyze data, conceptualize and test daily practices of existing, new and potential users.
• ● Perform usability evaluations, interviews, observations & steer focus groups. Design concepts & validate them.
• Highlights
• ● Conceptualized & demonstrated scenarios in the range of 3 to 15 years based on user research & technology trends, also developed prototypes and conducted concept validation studies.
• ● Designed and manufactured interactive installations for CEE leading the project from concept to delivery. Responsibilities included design & development of hardware, software, enclosures and content.
• ● Designed novel service concepts around used mobile phones and corresponding business model for secondary markets targeted at rural youth, in Africa and Asia.

Jan 2004 – Jan 2008 · 4 yrs · Hyderabad Area, India

• Courses handled: Human factors & Ergonomics, Product Designing & Detailing, Hardware Design & Prototyping, Interface Design

Jun 2003 – Apr 2004 · 10 mos · Greater Hyderabad Area

• Led a three member design team.
• ● Designed & developed user interfaces, wire-frames, navigation flows, look-n-feel and branding.
• ● Visualized & developed technology concept presentations targeting both technical and non-technical audience.
• ● Mentor team members on the best practices in user centered design and establish principles for UX design.

Dec 2002 – May 2003 · 5 mos · Hyderabad Area, India

• Conducted usability audits of enterprise applications under development.
• Worked on interface and interaction design to transform ERP applications built on decades old legacy systems with command line interface.

Mar 2002 – Jun 2002 · 3 mos · Hyderabad Area, India

• ● Designed the corporate intranet and developed all webpages through HTML hand coding.
• ● Conducted user studies, interviews and usability tests.

Jun 1999 – Jun 2000 · 1 yr · Hyderabad

Jan 1999 – Jan 2001 · 2 yrs · Greater Hyderabad Area

• ● Worked on several web design projects designing look-n-feel, layouts, colour schemes, logos & graphics etc.