Oct 2018 – Mar 2023 · 4 yrs 5 mos · Wellington & Wairarapa, New Zealand · On-site

• Customer research
• Assisted in performing customer research using effective one-to-many techniques like interactive forms and surveys, and one-to-one techniques like interviews to identify customers' needs and pain points
• Product Development
• Managed end-to-end product discovery phases like framing, planning, ideation, prototyping, validating and testing, and delivered 9 new products/features over the course of 4 years
• Investigated the user journey on the digital tools, and implemented strategies that ended up improving the completion rate from an average of 40% to 80%
• Analyzed user feedback, and applied agile best practices to deliver enhancements in regular sprints
• Monitored customer feedback for enhancement opportunities, and improved customer satisfaction score from an average of 84% to 92%
• Effectively reviewed the performance of all products on the website and recommended strategies to achieve the target of 5% year-on-year performance growth
• Collaboration
• Collaborated effectively with cross-functional teams, like marketing, legal, design and deployment, and ensured new products are designed and received by customers in the best way possible
• Built strong relationships with key stakeholders, like the Minister of Small Business, other government departments and the private sector, by implementing effective stakeholder management plans
• Organized an international event, SME Productivity and Performance Forum, and received appreciation from the Minister of Small Business for managing complex expectations of delegates from 9 different countries
• Measuring Success
• Identified critical metrics and created dashboards to monitor the performance of the products
• Developed hypotheses, and used advanced testing techniques like A/B testing to make critical product-related decisions
• Streamlined vendor procurement process resulting in saving at least $25,000 per product on the website

Sep 2018 – Oct 2018 · 1 mo · Auckland, New Zealand

• Assisted in managing projects valued at more than $500,000 using project management tools and methodologies
• Collaborated effectively with multiple project leads and streamlined the process of creating and monitoring purchase orders using project management tools like Trello, Gantt charts
• Appreciated by the senior management for creating articulated business case for new projects
• Managed project resources like recording downtime, estimating hours required to accomplish a task and assigning people accordingly

Sep 2017 – Dec 2017 · 3 mos · Taranaki, Wanganui & Manawatu, New Zealand

• The scope of this business project was to perform the situation analysis to identify current business problems and recommend a brand-new strategy to resolve those problems and make the brewery profitable again.
• 1. Carried out a customer survey in New Plymouth with 102 respondents to understand the preference of the customers while selecting a beverage and what makes them to decide. Also, it helped reveal the information about why the customers would choose not to go to the brewery.
• 2. Performed SWOT Analysis to understand the brewery’s strengths, weaknesses, opportunities and threats to rule out recommending a strategy that falls under the overlap area of opportunity but a weakness.
• 3. Performed market research to gain insights about the customers, opportunity size, penetration strategy and distribution strategy and compared the data to what owner was thinking to be true.
• 4. Studied the main competitors to the brewery like Emerson’s and Parrotdog to understand what part of their business is most liked by the customers and to analyze if a fast follower strategy would be feasible or advantageous.
• 5. Recommended a new customer acquisition strategy by introducing loyalty programs and making the most loyal customers the brand ambassadors who would refer and spread the word about the brewery in the city. For every customer that brewery gets from the referral, brand ambassadors to be awarded with points which could be redeemed to buy drinks.
• 6. Recommended ideas like free tastings and creating a combo with appropriate food option to encourage the customers to try brewery recommended food along with the most loved beers by the city men.
• 7. Created an advertising strategy by re-designing labels and shape of bottles which could help gain customer’s attention and increase sales while shopping in super markets.
• 8. Recommended other business improvements, for example improving the existence on social media platforms, based on market and competitive trends.

Nov 2016 – Jan 2017 · 2 mos · Bengaluru, Karnataka, India

Mar 2014 – Nov 2016 · 2 yrs 8 mos · Bengaluru, Karnataka, India

Jan 2013 – Mar 2014 · 1 yr 2 mos · Bengaluru, Karnataka, India