Jul 2022 – Nov 2025 · 3 yrs 4 mos

• Led UX strategy and execution for pharmaceutical brand marketing across 10+ brands. Operated as a senior design advisor within cross-functional engagement teams spanning Product, Engineering, Editorial, and Client stakeholders.
• Design Systems and Figma Operations
• Architected Figma-based design infrastructure enabling cross-functional collaboration (writers, UI, UX, producers, and developers) across 10 pharmaceutical brands. Created a unified file system where all parties could collaborate, version files, and track changes in one place. Built a master design system with token-based architecture that served as the foundation for every brand library, so UI designers no longer had to recreate components from scratch. This reduced component recreation by 40% and enabled the development team to mirror the same structure when building production components. Filled the remaining gaps with documentation.
• Extended Figma infrastructure to sister company WildType, delivering the same systems and workflows that improved their delivery process.
• Established design governance through standardized component libraries, token documentation, and reusable templates across a multi-brand portfolio.
• Product Design and Research
• Designed LENVIMA HCP website with mobile-first navigation. Research showed 60% of physicians accessed the site via phones. Created thumb-only navigation controls validated through clinician testing, increasing engagement in the first quarter after launch.
• Directed end-to-end UX delivery, including discovery, experience architecture, interaction design, and validation for complex, regulated platforms.
• Facilitated client workshops to surface underlying needs, align stakeholders, and define experience strategy tied to business and compliance requirements.
• Mentored and coached designers through structured feedback, improving consistency and execution quality across accounts.

Nov 2020 – Jul 2022 · 1 yr 8 mos

• As the leader of the UX team, I revitalized the UX process by introducing a new way of implementing UX reviews and directing my team to create deliverables + live DEMOS; this process improved by introducing a new design system that helped accelerate the delivery process. In addition, I helped synthesize research and decode client insights and requirements to connect people with products and brands in meaningful ways.
• The intuitive user-focused disciplinary design my team achieved was created by closely collaborating and including other departments to deliver solutions to our clients successfully. Also, I facilitated and led UX workshop sessions with the clients and my team to identify hidden needs and create future opportunities for the company.

Feb 2020 – Nov 2020 · 9 mos · New York City Metropolitan Area

• Creating digital solutions for Humira, Rinvoq, Skyrizi, AbbVie.

Oct 2018 – Jan 2020 · 1 yr 3 mos · Greater New York City Area

• I led UX workshops and audits, shaping digital solutions for complex projects. I elevated digital solutions and ensured A.D.A. compliance while fostering a culture of design-led thinking. For Macy’s, I created the roadmap for their internal staff app. I participated in and led the planning, user research, architectural design, testing, and deployment of this cross-platform product.

Feb 2018 – Sep 2018 · 7 mos · Greater New York City Area

Oct 2017 – Jan 2018 · 3 mos · Stamford, Connecticut

• As a senior team-member, I created a practical strategy and visual solution for GARTNER's marketing team, obtaining a new level of engagement with their audience and materializing the revenue projected for the next two years. In addition, I provided a comprehensive design direction to the developers in India, so they could generate the proposed solution. When I provided the new user flow, wireframes, and UI design for their marketing site, I achieved the ideal look and feel to match GARTNER’s high end aesthetic.

Jun 2017 – Aug 2017 · 2 mos · New york

• As a valuable member of the UX team, I was in charge of creating various wire-frames and user flows for mobile applications, such as Verizon Wireless's In-Store presentation for their rewards program and HIVE's Home Automation app showcasing their data collecting tool. I created a user flow logic, website sitemaps, and UI design.

Jan 2017 – Jun 2017 · 5 mos · New York, New York

• I was given the opportunity to create a complete re-design of the GSK's email templates. I created a modular system that would allow for multiple combinations so their marketing team could target different audiences with a similar structure. This modular system significantly improved the capability of GSK to target HCP's on their Pulmonary Disease division list.

Mar 2015 – Jun 2016 · 1 yr 3 mos · NYC

• Promoted to lead the platform redesign for a K-12 education product serving 10,000+ users after leadership recognized my ability to diagnose systemic problems. The existing Windows and Mac apps were inconsistent, their backlogs were never in sync, and years of development without system architecture had created compounding issues.
• Mapped the complete user flow for a product that had no documentation. Reverse-engineered the entire experience in four days, which enabled better feature planning and stakeholder alignment across the team.
• Discovered through research that students triggered app updates during class, consuming the school's entire WiFi bandwidth and preventing other devices from connecting. Full-app updates also locked users out of all sections, interrupting lessons and delaying teaching progress.
• Proposed migrating to Chromebook, reducing device costs for schools. Redesigned content delivery so users downloaded individual lessons as lightweight metadata packages instead of full application updates. Students could download a chapter, complete coursework, then remove it from the device while the system retained their progress. This eliminated WiFi abuse, prevented classroom disruptions, and made access faster across the board.
• Conducted user research with students and teachers that killed an underperforming feature. Found 65% of users did not use the embedded drawing tool. Recommended removing it rather than adding complexity, saving development resources.
• Saved the company's $5M contract with New York State. Received 80% positive feedback from teachers and students on the redesigned system.

Jan 2013 – Feb 2015 · 2 yrs 1 mo · NY, New York

• I created digital design solutions for several clients, including Prepopik, Exjade, Vibativ, Semprana, and Jadenu. I was a design lead for online and email campaigns and developed workflows, wireframes, and rapid prototyping for digital solutions.

Jan 2012 – Jan 2013 · 1 yr · New York, NY

• I was hired to create rapid prototyping for the iRep(NKA Veeva) sales tool platform across several brands. Among those, were Walgreens Infusion, iNGSA Hospital Sales, All Free + Clear, and others. For All Free + Clear, I also created a trade-show booth for the NPhA/SNPhA 2012 66th Annual Convention. I developed the strategy of engagement, graphics, and all brochures and handouts for the fruitful event.