Luke Woolley — CEO
I develop and transform live entertainment venues shaping how they are designed, delivered, and monetised. My work sits at the intersection of venue development, digital innovation, and commercial strategy, helping operators maximise revenue, unlock new premium experiences, and future-proof their assets. With over 15 years across Asia and globally, my career has evolved from delivering some of the region’s biggest large-scale events into the development of new venues and major site transformations for future live entertainment. I specialise in turning complex ideas into scalable, buildable, and commercially sound solutions aligning architects, operators, engineers, and investors around a clear outcome: better fan experience and stronger venue performance. I am also a passionate evangelist for emerging technology constantly experimenting with digital twins, AI, automation, and new digital workflows that reshape how venues are planned, sold, and operated. I believe the future of our industry belongs to those who combine creative thinking, commercial discipline, and intelligent systems to unlock entirely new possibilities for live entertainment.
Stackforce AI infers this person is a leader in venue development and digital transformation within the live entertainment industry.
Location: Singapore, Singapore
Experience: 13 yrs 8 mos
Skills
- User Experience (ux)
- Product Management
- Digital Transformation
- Product Strategy
- Software As A Service (saas)
- Use Case Analysis
- Digital Twin
- Market Analysis
- Experience Design
- Project Delivery
Career Highlights
- Over 15 years in live entertainment venue development.
- Expert in digital innovation and commercial strategy.
- Passionate about emerging technologies in venue design.
Work Experience
Live Nation Asia
Venue Development (8 mos)
Populous
Digital Commercialisation Manager (7 mos)
Run Me Virtual GRC
Product Manager (2 yrs 4 mos)
OnePlan
Regional Director APAC (1 yr 8 mos)
Populous
Digital Spaces Lead APAC (1 yr 6 mos)
APAC Business Development (2 yrs)
Jack Morton Worldwide
Senior Technical Director (1 yr)
Red Circle Projects Sdn Bhd
Design Manager - Jakarta Asian Games Opening Ceremony (0 mo)
Design Manager - PyeongChang Winter Olympics Opening Ceremony (4 mos)
Design Manager - Baku Islamic Solidarity Games (9 mos)
Design Manager (3 yrs 1 mo)
Design Manager - Baku European Games Opening Ceremony (6 mos)
The Spark International
Production Manager - NRL Grand Final 2014 Preshow Entertainment (6 mos)
Sketch It Blue
Owner (4 yrs)
Education
Bachelor of production at National Institute of Dramatic Art