May 2025 – Present · 1 yr 1 mo

May 2025 – Present · 1 yr 1 mo

Aug 2024 – Present · 1 yr 10 mos · Greater Toronto Area, Canada

• Managed $30K cross-platform campaigns... LinkedIn to X.com, with strong ROI and zero budget-related breakdowns.
• Tracked spend and performance using Google Analytics and Salesforce cloud like a financial marketing detective.
• Optimized SEO and SEM strategies so effectively, our visibility rose faster than a trending meme.
• Leveraged UGC and influencers to humanize the brand on Meta profile.. because people trust people, not banner ads.
• Analyzed competitors and industry trends to stay ahead... like a marketing ninja with a magnifying glass.
• Audited campaign performance regularly, cut dead weight, doubled down on what moved needles (and hearts).
• Designed GTM campaigns that didn’t just launch... they landed with conversions and clear strategic alignment.
• Collaborated with Meta, Google, and internal teams like Avengers... each with a superpower for execution.
• Mentored trainees into confident marketers... SEM tips, social media hacks, viral content (no) being strategic is the key and bad coffee jokes included.
• Built and managed sales pipelines tighter than my playlist curation... strategic, smooth, and high-converting.
• Consulted B2B partners like Scene+ and Sobeys: personalized plans, practical ideas, performance-first execution.
• Created content that turned financial portfolios into stories... aligning strategy with goals, risk, and real humans.

Nov 2023 – Aug 2024 · 9 mos · Greater Toronto Area, Canada

• Organized and participated in marketing events and expos to showcase credit card offerings, attracting new customers and increasing brand visibility. Collaborated with cross-functional teams to develop promotional campaigns, driving brand awareness and sales growth.
• Developed content and managed campaigns for Scotiabank’s Student Focus Credit Card with Scene+, targeting young audiences on Meta and LinkedIn through engaging posts, strategic ad timing, and visually appealing content.
• Managed and optimized PPC campaigns across various platforms, focusing on keyword selection, audience targeting, and budget adjustments to enhance ROI. Monitored KPIs, conducted A/B testing, and explored platform features for continuous optimization.
• Created engaging ad copies and creatives, implementing rigorous testing to maximize engagement and conversion rates. Experimented with innovative strategies and platform features to enhance overall campaign performance.
• Collaborated with team members to develop a comprehensive Project Plan using Work Breakdown Structure (WBS) and Gantt charts, ensuring timely execution and effective completion of marketing initiatives.
• Transformed complex financial data into engaging visuals such as charts, infographics, and datasheets, while designing marketing assets like posters, banners, and flyers to support product promotions and events. Prompt Expert-Using AI tools to boost productivity and did Copilot AI for marketing to enhance campaign development.
• Partnered with cross-functional teams to deliver creative design solutions aligned with Scotiabank’s branding standards, ensuring consistency and advising stakeholders on effective strategies.
• Worked closely with clients and internal teams to clarify requirements, meet deadlines, and deliver tailored, high-quality materials that addressed project goals.

Mar 2024 – Aug 2024 · 5 mos · Greater Toronto Area, Canada · Hybrid

• Created and managed daily social content tailored for LinkedIn, X, and Instagram, helping brands stay active and relevant.
• Wrote and developed content in collaboration with product and research teams to simplify technical updates for wider audiences.
• Worked closely with designers and creative partners to bring ideas to life through short videos, carousels, and visuals built for social.
• Engaged with niche audiences, from developers to B2B communities, building connections and growing awareness around tech-driven solutions.
• Tracked campaign results and audience trends, turning performance data into clear takeaways to improve strategy and drive growth.
• Ensured content matched brand tone and social guidelines, while offering advice to keep everything aligned and on point.
• Acted as a go-to for social questions internally, helping teams understand what works, what doesn’t, and why.
• Explored new ways to grow reach, experimenting with platform features and testing out emerging spaces like Reddit.

Jun 2023 – Dec 2023 · 6 mos · Greater Toronto Area, Canada · On-site

• Engaged diverse audiences at events, trade shows, and local activations to promote DoorDash services effectively.
• Communicated benefits and features of DoorDash services, tailoring messaging for various audiences.
• Built and maintained positive relationships with potential customers and key stakeholders, fostering brand loyalty.
• Provided valuable insights and feedback to the marketing team, contributing to the enhancement of brand strategies.
• Utilized Salesforce CRM tool for customer management, ensuring efficient and personalized interactions.
• Amplified brand messaging and drove user adoption through strategic use of social media and online platforms.

Jan 2023 – Apr 2024 · 1 yr 3 mos · Greater Toronto Area, Canada · Remote

• Sales Excellence: Consistently achieved and exceeded monthly and quarterly sales targets by selling enterprise solutions and expanding accounts within assigned geographical or vertical markets, demonstrating a results-driven approach to revenue growth.
• Client Consulting: Successfully onboarded and collaborated with high-profile clients, including Hilton Hotels, Car Rental Service Group, and Holiday Inn Hotels, delivering tailored solutions that addressed specific business challenges.
• Market Research & Strategy: Conducted comprehensive market analysis and territory identification to uncover high-potential prospects, tailoring personalized solutions to meet client needs.
• Pipeline Development: Built and maintained a robust sales pipeline through cold calling, email campaigns, LinkedIn marketing, and industry insights, ensuring consistent overachievement of sales objectives.
• End-to-End Sales Management: Directed the entire sales process, coordinating with cross-functional teams—including Sales Engineers, Professional Services, Executives, and Partners—to secure successful deal closures.
• Targeted Marketing Campaigns: Designed and executed email and LinkedIn marketing campaigns that boosted lead generation and nurtured client relationships, resulting in increased engagement and conversion rates.
• Salesforce Marketing Cloud Expertise: Utilized Salesforce Marketing Cloud to design automated email campaigns, optimize lead nurturing strategies, and enhance overall marketing outreach.
• Process Optimization: Audited sales activities and performance metrics, identifying areas for improvement and implementing strategies to increase sales productivity and CRM efficiency.
• Paid Ads and Campaign Management: Managed paid advertising campaigns across Meta platforms, Google Ads, and other channels, optimizing SEO and SEM strategies to maximize ROI and enhance digital presence.

Jan 2022 – Apr 2022 · 3 mos · Vadodara, Gujarat, India

• Experienced Mechanical Engineer with expertise in product design and development, HR
• management, and QC engineering and a CNC Mechanic.
• Skilled in developing ERP systems to streamline operations and improve efficiency.
• Experienced in using CAD and SolidWorks for product design and development.
• Committed to delivering high-quality products that exceed customer expectations.

May 2021 – Jul 2021 · 2 mos · Hyderabad, Telangana, India · Remote

Apr 2021 – Apr 2022 · 1 yr · India · Remote

• Developed engaging content and managed social media accounts for product-based marketing at Sprinto.
• Generated creative content ideas and materials for social media platforms to drive growth and engagement.
• Executed social media marketing strategies to enhance brand visibility and drive product sales.

Jan 2021 – Apr 2023 · 2 yrs 3 mos · United States · Hybrid

• My responsibilities include creating a logo, designing apparel in PSD and Vector format, and producing advertising graphics for the brand. To enhance the professional appearance of my work, I'm focusing on maintaining a consistent design style, prioritizing simplicity, and ensuring a cohesive brand identity.