Apr 2023 – May 2024 · 1 yr 1 mo · Gurugram, Haryana, India

• I spearheaded major product initiatives for Honasa’s Aqualogica brand, driving the revenue run rate to ₹175 Cr while improving user acquisition and retention strategies across various platforms. By owning the end-to-end product lifecycle, I enhanced the overall user experience, resulting in a 15% increase in homepage engagement and a 17% uplift in PDP conversion rates. I also played a critical role in optimizing the referral system, contributing to an 8% increase in daily user signups and achieving a 40% conversion rate for referral users. These efforts included cost-saving measures like reducing first-order discounts for Yotobox-acquired users, demonstrating my ability to drive both growth and efficiency.

Sep 2021 – Apr 2023 · 1 yr 7 mos · Gurugram, Haryana, India

• I led foundational initiatives that positioned Aqualogica as the fastest-growing brand under Honasa, achieving a ₹100 Cr annual run rate. I launched referral systems for multiple brands, including Mamaearth, to reduce CPC and scale user acquisition efforts. My work on the BBlunt devices platform using Shopify resulted in an average order value of ₹2500+. Additionally, I optimized post-purchase workflows, raising chatbot automation rates by 35% and increasing self-serve query resolution efficiency by 37%, ensuring a seamless customer journey from purchase to support.

Mar 2021 – Aug 2021 · 5 mos · Gurugram, Haryana, India

• I defined the fraud detection logic that automated cancellation processes and eliminated manual intervention, freeing up valuable resources. I played a key role in streamlining the post-purchase experience by integrating Magento with Unicommerce and Shiprocket, ensuring operational efficiency. My efforts in improving address validation logic eradicated non-serviceable orders, and I reduced OTC queries by 40% through automated workflows for refunds, order management, and customer communication. This experience laid the foundation for my strong analytical and operational skills in product management.

Jun 2020 – Aug 2020 · 2 mos · Rajasthan, India · Remote

• I was responsible for email marketing and lead generation for the cloud optimization division of the company, where I used to write various email draft for the first time contact and follow-up email, and schedule them using the CRM. Also contributed in the team augmentation division of the company by Outbound calling
• Tools:
• 1. Pigeon
• 2. Freshdesk
• 3. Close
• 4. Zoominfo
• 5. Lusha

Jun 2019 – Jul 2019 · 1 mo · Greater Jaipur Area

• It was a teaching intern and I also helped to organize an annual festival of Prayaas Corps along with helping children in overall growth.