Maggie Blackburn đŸ©”

Co-Founder

Brooklyn, New York, United States10 yrs 7 mos experience

Key Highlights

  • Expert in designing transformative retreats and experiences.
  • Strong background in product marketing across top tech companies.
  • Passionate about coaching multi-dimensional women.
Stackforce AI infers this person is a versatile professional in event management and product marketing within the tech industry.

Contact

LinkedIn

Skills

Core Skills

CoachingCreative Problem SolvingEvent ManagementOperationsEvent PlanningCommunity OrganizingCommunity BuildingProduct MarketingProject ManagementMarketing StrategyCommunicationBusiness-to-business (b2b)FitnessBusiness Relationship ManagementMarket Analysis

Other Skills

Active ListeningTrust BuildingCommunicating EffectivelyMaintaining PresencePartnering With ClientsPowerful QuestioningGoal SettingAttention to DetailRetreatsEventsPartnershipsLive EventsSmall EventsExecuting EventsStrategic Partnerships

About

You’re curious, creative, and multi-dimensional. ​You also have a million ideas of what you could do, which makes it’s hard to decide which path feels right. ​And, while you want work that has meaning, you fall victim to scrolling on LinkedIn, applying to the same jobs you’ve held before because of the paycheck or because you don’t know anyone else choosing something different. If you feel stagnant in your career, but you're not sure how to make the next move that will free you from a system that doesn't work for you anymore, you're not alone. After years of climbing the corporate ladder and doing “what I was supposed to do”, I also wondered why I was working so hard for something I didn't even want. If you don’t want to start over but you also can’t ignore the pull toward a different way to work, you're in the right place. The good news is: you don’t have to choose one thing. You can start small, experiment, and create a career that fits you. I'm Maggie and before turning 30, I reached a point where I felt lost, stuck, ​and ​in misalignment with my life. While I had a 10-year career at some impressive companies—Deloitte, Slack, and Asana—I couldn’t see myself climbing the corporate ladder anymore. I wanted a life where I could work wherever and whenever I wanted, build something of my own, and connect meaningfully with others doing the same. So, I changed my path. Now, I help curious, multi-dimensional women design portfolio careers that align with their values, interests and lifestyle. I help companies and communities design retreats and experiences that bring their people together. I host on Airbnb and travel as much as I can. Finally, I do my very best to share my journey transparently and authentically on LinkedIn and in my newsletter, Feeling Free, to help those who need it. If this resonates or you're interested in working together, DM me or send me an email at m@maggie-blackburn.com.

Experience

10 yrs 7 mos
Total Experience
1 yr 9 mos
Average Tenure
1 yr 10 mos
Current Experience

Hampton

Retreat & Experiences Coordinator

Jun 2025 – Oct 2025 · 4 mos · New York, New York, United States

  • Designing retreats for Hampton—a highly vetted membership community for high-growth entrepreneurs, founders and CEOs.

Trademark

Experiential Producer

Mar 2025 – Sep 2025 · 6 mos

OperationsAttention to DetailEventsCreative Problem SolvingEvent Management

Cocoon

Fractional Product Marketing

Feb 2025 – Aug 2025 · 6 mos · Remote

  • Next generation leave management software that automates the complexities of compliance, claims, and payroll.
Operations

Self-employed

Experience Designer, Career Strategist, Coach, Marketer

Jan 2025 – Present · 1 yr 4 mos · New York, United States

  • Working for me, myself, and I building a portfolio career of events, retreats, career coaching, marketing, and more.
CoachingActive ListeningTrust BuildingCommunicating EffectivelyMaintaining PresencePartnering With Clients+3

Recess

Retreat Coordinator

Nov 2024 – Present · 1 yr 6 mos · Remote

  • Designing engaging company retreats that transform culture and feel like recess!
OperationsEvent PlanningAttention to DetailRetreatsEvent ManagementEvents+2

Win: women in innovation

Events & Programming

Aug 2024 – Present · 1 yr 9 mos · New York, United States

PartnershipsCommunity OrganizingLive EventsEvent PlanningSmall EventsExecuting Events+8

The old girls club

Member

Jul 2024 – Present · 1 yr 10 mos

NetworkingCommunity Building

Her workplace

Member

Apr 2024 – Apr 2025 · 1 yr

Community OrganizingExecuting EventsNetworkingCommunity Building

Asana

2 roles

Product Marketing Lead

Mar 2023 – Nov 2024 · 1 yr 8 mos · New York, New York, United States

Speaker ManagementTalking PointsProduct MarketingMarketing StrategyCross-functional Team LeadershipCorporate Events+23

Senior Product Marketing Manager, Consumer

Oct 2021 – Mar 2023 · 1 yr 5 mos · New York, New York, United States

Product MarketingMarketing StrategyCorporate EventsCampaignsPresentationsSmall Events+11

Freelance

Marketing Consultant & Advisor

Dec 2022 – Sep 2023 · 9 mos

  • I worked with small business owners in the NYC area to set up their marketing strategy, create social media calendars and content, and plan in-person events that foster community among their members.
Product MarketingMarketing StrategyCorporate EventsCampaignsPresentationsSmall Events+11

Creative core pilates

Pilates Instructor

Oct 2022 – Sep 2023 · 11 mos · Brooklyn, New York, United States

Marketing StrategyExecuting EventsCommunicationWritten CommunicationDesign ToolsContent Strategy+3

Slack

3 roles

Senior Growth Product Marketing Manager

Jul 2021 – Oct 2021 · 3 mos

  • ‱ Led Slack’s largest, most integrated marketing campaign to-date, driving 100M total impressions and 2.3M views to a virtual livestream event
Communication

Product Marketing Manager

Aug 2019 – Jul 2021 · 1 yr 11 mos

  • Brought Tier 1 product features to market, including a redesign of Slack and Slack Connect
  • Led awareness campaigns that contributed to a 15% increase in awareness that Slack could be used for external communication
  • Partnered with Product, Sales, and Marketing teams to help increase adoption of Slack Connect by 150% year-over-year
  • Crafted messaging and content for 4+ breakout sessions at Slack's annual user conference, Frontiers
Product MarketingMarketing StrategyCross-functional Team LeadershipCorporate EventsCampaignsPresentations+13

Product Marketing Manager, Competitive

Mar 2018 – Aug 2019 · 1 yr 5 mos

  • Built the competitive intelligence program from scratch
  • Founded the first win loss analysis program, analyzing key reasons we won and lost against our competition
  • SME on active competitive deals, built enablement assets (battlecards), and conducted trainings for entire Sales team
Product MarketingMarketing StrategyCorporate EventsCampaignsPresentationsSmall Events+11

Bodyrok

Pilates Instructor

Jun 2019 – Feb 2020 · 8 mos · San Francisco, California, United States

PresentationsBusiness-to-Business (B2B)

Deloitte digital

2 roles

Consultant

Aug 2017 – Feb 2018 · 6 mos · San Francisco Bay Area

  • Product & Localization Management ($2.25B International Skincare Retailer)
  • Created and developed product features to improve the customer experience and launched the product to 15+ new countries and languages, allowing skincare distributors to share digital assets to their customers and increase global product adoption
  • Analyzed key metrics of customer satisfaction through feedback reports and analytics, which were used to guide priorities for website features
  • Data Gathering & Data Analysis ($53.4B Technology Company)
  • Performed a global content audit across the various channels of the organization to understand the current content landscape and spend associated with each channel
  • Conducted data analysis through Tableau and Power BI, turning spreadsheets into powerful dashboards, to be included in the Executive Readout to the VP of Digital Marketing
Fitness

Business Technology Analyst

Sep 2015 – Aug 2017 · 1 yr 11 mos · San Francisco Bay Area

  • Content Management System Implementation ($5B Hospitality Company)
  • Managed a cross-functional team, which consisted of design, front-end/back-end development, and the client, to ensure crystal clear communication and understanding
  • Created and executed web strategy that included a total site restructure completed in record time and under budget leading to a 76% increase in leads.
  • Re-platforming/redesign of a hospitality company's website from Wordpress to Adobe Experience Manager focusing on consumer first leading to a 56% increase in move-ins
  • Content Strategy & Governance ($2.25B International Skincare Company)
  • Presented and collaborated directly with the Head of Marketing to identify opportunities to continuously improve their website’s content strategy and governance for stakeholders, which were later roadmapped into a set of strategic initiatives that would help drive growth and engagement for the future
  • Collaborated with local and regional analysts and SMEs to share, develop, and leverage knowledge in order to produce a high-quality content strategy and governance recommendation
  • Loyalty Marketing & Social Media Management ($19.2B Retail Department Store)
  • Executed marketing campaigns in social and broadcast channels to drive customer engagement and emotional connectedness, culminating in a ‘payoff’ sales event during the program’s 1-year anniversary month
  • Actively mined for target customers using the social media analytics tool, Sprinklr and wrote copy delivered to over 11 million followers on the client’s social media channels
Business Relationship ManagementUser RequirementsPresentationsMarket AnalysisProject PlansContent Strategy

Deloitte

Business Technology Analyst Summer Associate

Jun 2014 – Aug 2014 · 2 mos · San Francisco Bay Area

  • Upgraded Snohomish Public Utility District’s human resource system from manual data entry to various cloud systems, such as SAP SuccessFactors and BenefitFocus
  • Created over 150 test scripts by working in SAP SuccessFactors and uploaded them to Hewlett-Packard Quality Center (HPQC)
  • Led a testing kickoff meeting to present goals, timelines, and responsibilities to a client team of 10 people

New student programs at california polytechnic state university

Graphic Designer

Oct 2013 – Jun 2015 · 1 yr 8 mos · San Luis Obispo, California Area

  • Designed various marketing collateral for New Student Programs, such as Week of Welcome, Open House, SOAR, and Poly Live
  • Created an Orientation Information Packet to be sent out to the thousands of Freshmen, Transfer, and International students
  • Collaborated and brainstormed with team members for new marketing ideas
  • Updated Cal Poly's Orientation Website using Dreamweaver software and HTML
Business Relationship ManagementUser RequirementsProject Plans

Deloitte

Business Technology Analyst Summer Associate

Jun 2013 – Aug 2013 · 2 mos · San Francisco Bay Area

  • Worked on MDMP Unicode convergent activities as part of a $3M SAP ECC Upgrade project
  • Performed Unicode Vocabulary assignment and validation in a pool of over 60,000 words, which
  • involved 9 different languages, such as Chinese, Japanese, and Swedish
  • Actively involved in the testing cycle of the project by updating a master testing tracker, compiling
  • slide decks, and facilitating conference calls with global participants from Europe, India, and Asia
  • Created the Performance Management Office (PMO)/Team Lead Deck and compiled status
  • updates
  • Attended extensive training at Deloitte University in Texas, where teams learned to analyze
  • complex business issues in technology and presented their recommendations to Deloitte
  • professionals

Education

California Polytechnic State University-San Luis Obispo

Bachelor of Science - BS — Business Administration Information Systems and Graphic Communication

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