Laura Wheeler — Co-Founder
If you’re a B2B founder between $1M–20M ARR, growth probably feels harder than it should. Pipeline is inconsistent. Forecasts are unreliable. Sales feels more reactive than repeatable. And under the surface, there’s usually something else happening: GTM debt. GTM debt builds slowly: process shortcuts, misaligned funnels, disconnected tools, and CRM workarounds that accumulate as you scale. Everything works just well enough… until it doesn’t. By the time growth stalls or the board starts asking harder questions, the problem isn’t just your pipeline; it’s the operational foundation underneath it. Most founders try to solve this by hiring more sellers, changing messaging, or switching tools. But those fixes rarely work if the underlying revenue engine isn’t designed to scale. That’s where I come in. I’ve spent 16+ years building and leading revenue operations across sales, operations, and enablement at companies like Tableau (from early growth through IPO) and venture-backed Spekit. I’ve seen firsthand what happens when companies scale faster than their operational infrastructure. Today, as Co-Founder of RVNU, I work with B2B SaaS founders to identify and eliminate GTM debt before it compounds. Through fractional RevOps advisory, GTM diagnostics, and our proprietary 16-stage GTM framework, we help founders: • Diagnose hidden revenue bottlenecks • Align sales, marketing, and operations around a scalable system • Build the operational infrastructure that supports growth from $1M → $20M+ ARR In practice, that means things like: • RevOps maturity assessments • CRM architecture and pipeline design • Founder-led sales transition planning • Sales process and GTM system design RVNU has worked with 100+ B2B SaaS companies, helping unlock $200M+ in new revenue by fixing the systems behind the sales motion. If you’re wondering whether hidden GTM debt might be slowing your growth: → Take the free GTM Debt Assessment: rvnu.co/assessment
Stackforce AI infers this person is a B2B SaaS Revenue Operations expert with a focus on scalable growth strategies.
Location: Santa Fe, New Mexico, United States
Experience: 21 yrs 3 mos
Skills
- Go-to-market Strategy
- Operating Systems
- Consulting
- Business Development
Career Highlights
- Co-founded RVNU to eliminate GTM debt.
- Helped 100+ B2B SaaS companies unlock $200M+ in revenue.
- Expert in building scalable revenue operations.
Work Experience
RVNU
Co-Founder, COO (1 yr 8 mos)
Renegade Operations
Owner (merged practice as co-founder of RVNU) (9 mos)
Spekit 🐙
VP Revenue Operations & Enablement (1 yr 11 mos)
Director Revenue Operations & Enablement (8 mos)
Tableau Software
Director Sales Operations & Enablement (4 yrs 4 mos)
Senior Enterprise Manager - Public Sector Sales (1 yr)
Enterprise Sales Manager - Public Sector (1 yr)
Senior Enterprise Inside Sales Account Manager - Federal (11 mos)
Enterprise Inside Sales Account Manager - Federal (1 yr)
Semicom Sales
Account Manager Enterprise Sales (7 yrs)
Missouri State University
Campus Recreation Manager (1 yr 4 mos)
Sigma Kappa Sorority
President (10 mos)
Education
Bachelor's of Arts at Missouri State University