Laura Wheeler

Co-Founder

Santa Fe, New Mexico, United States21 yrs 3 mos experience

Key Highlights

  • Co-founded RVNU to eliminate GTM debt.
  • Helped 100+ B2B SaaS companies unlock $200M+ in revenue.
  • Expert in building scalable revenue operations.
Stackforce AI infers this person is a B2B SaaS Revenue Operations expert with a focus on scalable growth strategies.

Contact

Skills

Core Skills

Go-to-market StrategyOperating SystemsConsultingBusiness Development

Other Skills

Profitable GrowthBusiness-to-Business (B2B)Operations ManagementCoachingRevenue & Profit GrowthCoaching & MentoringBusiness StrategyRevenue Cycle ManagementPartner ProgramsNew Hire TrainingAnnual PlanningCompensation StructuresTeam MotivationSales OperationsCreative Problem Solving

About

If you’re a B2B founder between $1M–20M ARR, growth probably feels harder than it should. Pipeline is inconsistent. Forecasts are unreliable. Sales feels more reactive than repeatable. And under the surface, there’s usually something else happening: GTM debt. GTM debt builds slowly: process shortcuts, misaligned funnels, disconnected tools, and CRM workarounds that accumulate as you scale. Everything works just well enough… until it doesn’t. By the time growth stalls or the board starts asking harder questions, the problem isn’t just your pipeline; it’s the operational foundation underneath it. Most founders try to solve this by hiring more sellers, changing messaging, or switching tools. But those fixes rarely work if the underlying revenue engine isn’t designed to scale. That’s where I come in. I’ve spent 16+ years building and leading revenue operations across sales, operations, and enablement at companies like Tableau (from early growth through IPO) and venture-backed Spekit. I’ve seen firsthand what happens when companies scale faster than their operational infrastructure. Today, as Co-Founder of RVNU, I work with B2B SaaS founders to identify and eliminate GTM debt before it compounds. Through fractional RevOps advisory, GTM diagnostics, and our proprietary 16-stage GTM framework, we help founders: • Diagnose hidden revenue bottlenecks • Align sales, marketing, and operations around a scalable system • Build the operational infrastructure that supports growth from $1M → $20M+ ARR In practice, that means things like: • RevOps maturity assessments • CRM architecture and pipeline design • Founder-led sales transition planning • Sales process and GTM system design RVNU has worked with 100+ B2B SaaS companies, helping unlock $200M+ in new revenue by fixing the systems behind the sales motion. If you’re wondering whether hidden GTM debt might be slowing your growth: → Take the free GTM Debt Assessment: rvnu.co/assessment

Experience

Rvnu

Co-Founder, COO

Jul 2024Present · 1 yr 8 mos · Santa Fe, New Mexico, United States · Remote

  • Co-founded RVNU to democratize GTM expertise for B2B SaaS founders between $1M–20M ARR. We build the operational infrastructure that turns founder-led sales into repeatable, scalable revenue engines.
  • Operationalized the GTM Debt framework and proprietary 16-stage operating system used by 100+ B2B SaaS companies to diagnose and eliminate revenue blockage
  • Lead fractional RevOps advisory (Advisor and CoPilot engagements) spanning CRM architecture, pipeline optimization, sales process design, and founder-led sales transitions
  • Built the RevOps Operational Maturity Assessment — a diagnostic tool for evaluating GTM readiness across people, processes, data, and technology
  • Growing RVNU’s content engine: Substack newsletter (2,000+ subscribers), Revenue Operations Summit speaker, RevOps Rockstars & Scale Your Sales podcast guest
Go-to-Market StrategyOperating SystemsProfitable GrowthBusiness-to-Business (B2B)Operations ManagementConsulting+5

Renegade operations

Owner (merged practice as co-founder of RVNU)

Nov 2023Aug 2024 · 9 mos · Santa Fe, New Mexico, United States · Remote

  • Offering fractional consulting support across GTM leadership, Revenue Operations & Enablement.
Business-to-Business (B2B)Consulting

Spekit 🐙

2 roles

VP Revenue Operations & Enablement

Promoted

Jan 2022Dec 2023 · 1 yr 11 mos

  • Led revenue operations and enablement for this venture-backed digital adoption platform, owning the full GTM operational stack from lead to customer advocacy.
  • Owned cross-functional alignment across Sales, Marketing, and Customer Success operations
  • Designed and implemented sales processes, SOPs, and CRM workflows — with a “move slow to move fast” philosophy that prevented tech debt common in hypergrowth startups
  • Drove employee engagement and enablement programs, owning stakeholder confidence and rep readiness as core RevOps KPIs
Partner ProgramsGo-to-Market StrategyBusiness DevelopmentNew Hire TrainingOperating SystemsAnnual Planning+4

Director Revenue Operations & Enablement

May 2021Jan 2022 · 8 mos

Partner ProgramsGo-to-Market StrategyNew Hire TrainingOperating SystemsAnnual PlanningBusiness-to-Business (B2B)+3

Tableau software

5 roles

Director Sales Operations & Enablement

Jan 2017May 2021 · 4 yrs 4 mos

  • Built and scaled revenue operations for one of Tableau’s fastest-growth sectors, from early-stage inception through Salesforce’s acquisition.
  • Progressed through inside sales, outside sales, leadership, and operations roles — full-stack perspective on the revenue engine
  • Developed the deep pattern recognition across GTM functions that now informs RVNU’s diagnostic frameworks and advisory methodology
Partner ProgramsGo-to-Market StrategyBusiness DevelopmentNew Hire TrainingOperating SystemsAnnual Planning+4

Senior Enterprise Manager - Public Sector Sales

Promoted

Jan 2016Jan 2017 · 1 yr

  • Promoted to run & plan the 2016/2017 Strategy for our inside sales team for both Federal, State & Local. Currently managing a team of 6 State and Local reps along with a Federal Manager who has 7 inside reps. Focusing on:
  • 1) Planning Territory alignment/Compensation
  • 2) Hiring & developing middle management & inside reps
  • 3) Developing value driven metrics / analytics
  • 4) Forecasting / Pipeline Management
  • 5) Training & On-boarding new reps
  • 6) Individual career development & progression
  • 7) Product & Messaging Certifications
  • 103% to 2016 Quota
  • Achieved 2016 President's Club
  • 30% YoY Growth for all of Public Sector
Partner ProgramsGo-to-Market StrategyBusiness DevelopmentNew Hire TrainingOperating SystemsAnnual Planning+4

Enterprise Sales Manager - Public Sector

Jan 2015Jan 2016 · 1 yr

  • Promoted & relocated to DC to open our new office and build our Federal, State and Local Government inside team. 2015 focus on managing strategies for:
  • Hiring & Onboarding:
  • Grew team from 2-11 in 1 year
  • Career Development /GAP planning
  • Metric tracking /Forecasting Accuracy
  • Liaison between Partner/Channel & Resellers
  • Notable Achievements:
  • 102% of Annual Quota
  • 180% YoY Growth in Federal
  • 270% YoY Growth in State & Local
  • Achieved 2015 President's Club
Business-to-Business (B2B)

Senior Enterprise Inside Sales Account Manager - Federal

Jan 2014Dec 2014 · 11 mos

  • Promoted to Senior Enterprise Account Manager in Federal accounts
  • Have met and exceeded direct sales goals within assigned territory accounting for over 1.5M annually, have grown the territory 100% from 2013 to 2014.
  • Manage all aspects of the Pre and Post sales process:
  • Brought in lead generation/prospecting tools & best practices for net new accounts
  • Sales Process Qualification - Knowledge of Federal Sales Cycle (Immix training)
  • Knowledgeable of effective Partners/Reseller channel management
  • Planned marketing events for Federal specific use cases & accounts
  • Develop and manage sales pipeline Weekly selling and Quarterly/Yearly for strategic focus
  • Identifying Gap analysis to ensure quarterly quota
  • Visibility Pipeline age and volatility of transactional deals closing
  • Understanding deals that grew over the sales cycle and mirroring success to other deals
  • Coordinate resources internally & externally throughout the sales cycle:
  • As a sales leader, you are only as good as the resources team you enable. Our sector relies heavily on resellers & partners, our customer success team, marketing as well as other sales teams for best practice collaboration.
Business-to-Business (B2B)

Enterprise Inside Sales Account Manager - Federal

Feb 2013Feb 2014 · 1 yr

  • Represent Tableau and its product suite in customer accounts to businesses of $1B revenue plus
  • Have met and exceeded direct sales goals within assigned territory accounting for over 1.5M annually
  • Manage all aspects of the Pre and Post sales process:
  • Lead generation/Prospecting in net new accounts
  • Sales Process Qualification
  • Partners/Reseller channels
  • Account care & Adoption through a land and expand model
  • Develop and manage sales pipeline Weekly for transactional selling and Quarterly/Yearly for strategic focus
  • Coordinate resources internally & externally throughout the sales cycle, including product support channels, resellers, legal, marketing and sales engineering
  • Met and exceeded annual quota in 2013 by 162%
Business-to-Business (B2B)

Semicom sales

Account Manager Enterprise Sales

Jan 2006Jan 2013 · 7 yrs · Austin, Texas Area

  • Represented 7 manufacturer's product lines to Dell, Inmotion and TigerDirect
  • Pleanned strategic promotional and seasonal planning (Retail, Online and OEM sales)
  • Year over Year revenue growth of 60% from (2007-2012)
  • Managed Supply chain of 3rd party distributors (Synnex, D&H and TechData)
  • Onboarding & planning for product management
  • Engaging daily with project managers, distribution channels and their sales teams to optimize sales. As an account manager, I handled all aspects of business from forecasting, MDF/NDA contracts, promo activity, expos and training internal sales teams for a better understanding of the brand, company and their products. Full account management from start to finish.
Business-to-Business (B2B)

Missouri state university

Campus Recreation Manager

Aug 2005Dec 2006 · 1 yr 4 mos

  • Manager of all Intramural sports: Staffing referees, scheduling, equipment set-up, scoring
Business-to-Business (B2B)

Sigma kappa sorority

President

Aug 2002Jun 2003 · 10 mos · Springfield, Missouri Area

  • Managed 125+ active members, 10 executive members and reported to our National Headquarters
  • 102% recruitment attainment
  • Highest house GPA
  • Greek Week Winners

Education

Missouri State University

Bachelor's of Arts — Mass Communication/Media Studies

Jan 2001Jan 2005

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