Apr 2025 – Present · 1 yr 1 mo · Gurugram, Haryana, India · On-site

• Managing end-to-end content and digital communication for a B2B manufacturing company, where technical precision and commercial credibility must coexist.
• Core responsibilities:
• Designing content architecture across the website, email, and social channels so they reinforce the same core message and support search visibility
• Translating complex technical product information into clear, buyer-focused communication that reduces friction in the sales process
• Building and managing an AI-assisted content production workflow, which includes prompt libraries, quality review checklists, and brand voice documentation
• Conducting SEO research and implementing content strategies that improve organic discoverability for industrial and B2B audiences
• Aligning all digital communications with consistent brand positioning and audience segmentation principles
• Key outcome: content, SEO, and communication now work as a connected system rather than isolated channel activities.

Dec 2023 – Mar 2025 · 1 yr 3 mos · Gurugram, Haryana, India · On-site

• Led content strategy and editorial operations, driving consistent growth in organic traffic and search visibility. Built and trained a content team with structured workflows, improving output quality and reducing turnaround time.
• Identified competitor gaps and executed high-impact content strategies that improved keyword rankings and discoverability. Resolved hidden on-page and structural SEO issues, leading to better indexing and performance.
• Enhanced content with user-focused elements, increasing average session duration and engagement. Delivered timely, trend-driven content that consistently captured peak traffic opportunities.

Jun 2023 – Dec 2023 · 6 mos · Gurugram, Haryana, India · On-site

• Covered the Indian automotive industry as an editorial correspondent, attending launches, industry events, and briefings from major OEM and aftermarket brands.
• Built direct relationships with PR and communications teams at automotive brands, gaining first-hand insight into how large companies manage media and narrative.
• Developed the ability to translate complex product, technology, and business information into accessible, reader-focused editorial content.
• Reported on market trends, new launches, and consumer behaviour shifts, and built real-world industry context that informs strategic content decisions.

Dec 2022 – Jun 2023 · 6 mos · Gurugram, Haryana, India · On-site

• During the Content Writer phase, the focus was on mastering on-page SEO, writing search-driven articles, and creating website content that balanced readability with search visibility while also supporting social media communication.

Mar 2022 – Jul 2022 · 4 mos · India · Remote

• Transcurators helped me to get exposure to a variety of niches and learn how to meet deadlines with quality.
• Here I have written a variety of articles that were assigned to me with specific keywords and Titles.

Dec 2020 – Sep 2022 · 1 yr 9 mos · Bihar, India · Remote

• Worked as a freelance content writer and ghostwriter for websites and social media across multiple industries, including SaaS, real estate, fashion and lifestyle, e-commerce, and finance.
• The work involved writing website content, blog articles, product descriptions, copywriting, and social media posts based on the needs of different businesses. A strong focus was placed on understanding the audience, maintaining brand voice, and creating content that was clear, engaging, and aligned with the client’s marketing goals.
• Freelancing during this period helped develop adaptability across industries, the ability to quickly understand new subjects, and the discipline to deliver quality work consistently while meeting tight deadlines.