Makenzie Cunningham

CEO

Austin, Texas, United States16 yrs 4 mos experience
Most Likely To SwitchAI ML Practitioner

Key Highlights

  • Led a cross-functional team of over 100 members.
  • Expert in driving operational efficiency and client retention.
  • Proven track record in managing complex client services.
Stackforce AI infers this person is a SaaS operations leader with extensive experience in client services and marketing.

Contact

Skills

Core Skills

Operations ManagementTeam LeadershipClient Services ManagementAccount ManagementMarketing ManagementSales ManagementFundraising Management

Other Skills

P&L OwnershipBusiness Process OutsourcingEDI/API IntegrationsAI/ML AutomationMarketing & Customer SupportProduct & Services DeliveryP&L ManagementRevenue ForecastingRevenue RecognitionCSAT ManagementSLA ManagementProduct ManagementProgram ManagementProduct SamplingClient Services

About

Sr. Director of a client services organization with over 100 individuals, 10+ years of experience working with software and managing people to execute complex rollouts or improvement plans for client services and operations organizations. Reach out if you want to talk jobs, business, or college football!

Experience

16 yrs 4 mos
Total Experience
2 yrs 2 mos
Average Tenure
7 yrs 4 mos
Current Experience

Bazaarvoice

4 roles

Sr. Director of Operations

Promoted

Jun 2023Present · 2 yrs 11 mos

  • At the helm of a cross-functional organization of 100+ team members, I lead strategic operations across product, services, client success, and marketing to drive growth and scale. I am responsible for end-to-end operational execution, combining deep business process optimization with technical innovation to deliver results. My role spans:
  • ➡️ P&L Ownership: Managing financial performance with accountability for cost efficiency, revenue delivery, and strategic investment.
  • ➡️ Business Process Outsourcing (BPO): Driving global efficiency and scale through outsourced operational partnerships.
  • ➡️ EDI/API Integrations: Spearheading system integrations to streamline logistics and fulfillment processes.
  • ➡️ AI/ML Automation: Leading initiatives that leverage machine learning and automation to increase operational efficiency and reduce manual overhead.
  • ➡️ Marketing & Customer Support for our 9+ million member Influenster Community: Overseeing paid marketing, social media engagement, member support, and community growth to strengthen our B2C community.
  • ➡️ Team Leadership: Managing diverse teams across design, client success, technical services, account management, and product management.
  • ➡️ Product & Services Delivery: Supporting the development, launch, delivery and account management of software and services that power influencer/creator marketing and user-generated content strategies for clients.
  • I thrive in fast-paced environments and am passionate about building collaborative, scalable systems that empower teams and drive impact.
P&L OwnershipBusiness Process OutsourcingEDI/API IntegrationsAI/ML AutomationMarketing & Customer SupportTeam Leadership+2

Director of Professional Services & Sampling Operations

Promoted

Apr 2022Jun 2023 · 1 yr 2 mos

  • Leverage Business Process Outsourcing (BPO) strategies to increase efficiencies for front office functions
  • Support management of P&L
  • Ownership of Revenue forecasting and attainment
Business Process OutsourcingP&L ManagementRevenue ForecastingOperations Management

Senior Manager of Professional Services

Promoted

Nov 2020Apr 2022 · 1 yr 5 mos

  • Managed a services organization responsible for all stages of clients supporting our sampling product, including managers, workforce operations, senior project managers, technical consultants, coordinators and part time staff (50+ individuals)
  • Maintain and exceed key services metrics including revenue recognition, CSAT, and SLAs
  • Plan and streamline organization structure between offshore, part time, and local teams
  • Product manager for internal tools used to execute sampling campaigns
  • Execute key initiatives such as migrating all clients to new software and integrate operational teams, processes and software with acquired company.
Client Services ManagementRevenue RecognitionCSAT ManagementSLA ManagementProduct Management

Manager, Professional Services Sampling

Jan 2019Nov 2020 · 1 yr 10 mos

  • Manage a specialized team of enterprise level account managers, technical implementation engineers, and program managers to support managed sampling programs for retailers and brands
  • Scope and help my team deliver on product sampling programs for retailers and brands in an effort to generate reviews to improve ecommerce & in store conversion
  • Develop new sampling offers and manage bringing offers to market through coordinating with internal stakeholders
  • Manage staffing and optimizing use of full time, remote/part time, outsourced, and offshore workforces
Account ManagementProgram ManagementProduct Sampling

Web.com

2 roles

Director Of Client Services

Promoted

May 2018Jan 2019 · 8 mos · Austin, Texas Metropolitan Area

  • Senior leader overseeing Account Management, Onboarding, and Inbound Call Center client services teams totaling ~50 employees, driving operational excellence and client retention across diverse service channels.
  • Served as Interim Product Manager for Salesforce development and internal tools teams, leading Agile development and sprint planning to deliver enhancements that improved internal workflows and data accuracy.
  • Project managed complex CRM transition from Salesforce to a proprietary internal system, ensuring seamless data migration, user adoption, and minimal disruption to client-facing operations.
  • Strategically optimized client services headcount and resource allocation in response to fluctuating sales volumes and shifting business strategies, balancing efficiency with quality of service.
  • Designed and implemented a comprehensive new hire training program, including custom content development, assessment quizzes, and structured onboarding pathways to accelerate team readiness and performance.
  • Mentored and developed five individual contributors into frontline and mid-level management roles, strengthening leadership bench strength and succession planning.
  • Led testing and coordination of multi-channel strategies—including additional client touchpoints, call script enhancements, targeted email marketing, and client feedback surveys—to improve CSAT, NPS, call center KPIs, and overall client retention.
  • Acted as a key liaison between Client Services and cross-functional teams including Sales, Product, and Marketing to align customer experience initiatives with broader company goals.
Client ServicesOperational ExcellenceAgile DevelopmentCRM TransitionTraining Program DesignClient Services Management

Client Services Manager

Feb 2017May 2018 · 1 yr 3 mos · Austin, Texas Metropolitan Area

  • Managed a client services organization containing 4 supervisors and over 50 individuals across four different international offices
  • Primary point of contact for client services to merge Yodle and Web.com’s PPC/Organic/Website flagship products
  • Transitioned a pooled support service model to a dedicated account management support model
  • Implemented new bonus structures, onboarding procedures, Salesforce/Service Could analytics, and more to support the account management teams who managed PCC campaigns and websites for small to medium sized businesses
  • Implemented changes to improve CSAT, all call center metrics, and client retention
  • Selected to attend President’s Club as the top manager for client services and received the ‘Big Hitter’ award which is awarded to the top client services employee
Client Services ManagementAccount ManagementSalesforce Analytics

Yodle (acquired by web.com)

3 roles

Associate Client Services Manager

Nov 2015Feb 2017 · 1 yr 3 mos · Austin, Texas Metropolitan Area

  • Manage two client-facing teams (Dedicated Platinum Support & Email Customer Support) with approx. 20 total individuals
  • Develop strategies to streamline team best practices and improve client experience
  • Promoted to this position 6 months after starting with the company
Client ManagementTeam ManagementBest Practices DevelopmentClient Services Management

Client Services Platinum Support Marketing Consultant

Promoted

Aug 2015Nov 2015 · 3 mos · Austin, Texas Metropolitan Area

  • Part of a team of dedicated consultants that manages all post-sale stages of the client life cycle for clients with the largest monthly revenue
  • Promoted to this position within 3 months of starting at Yodle
  • Manage monthly book of business to collect target revenue
  • Consult clients on best practices with Yodle software
  • Selected to be a part of a Leadership Series for the client services department designed to prepare individuals for leadership positions within the company
Client ManagementRevenue ManagementConsultingClient Services Management

Client Retention Consultant

Apr 2015Aug 2015 · 4 mos · Austin, Texas Metropolitan Area

  • Find solutions by phone for small businesses to retain them as a client
  • Promoted to Tier 1 within two months of starting (approx. 8/30 agents are Tier 1)
  • First full month was the only agent to average 8+ accounts a day with over 55% revenue retention. (183 accounts, 61.3%) Goal is to close 8 accounts/day and preserve 55% of revenue
Client RetentionSales ManagementClient Services Management

Meltwater group

Marketing Consultant

Aug 2013Apr 2015 · 1 yr 8 mos · austin, texas area

  • Provide marketing, public relations, and social media related software solutions for businesses across the United States and Canada.
  • Advise C-Suite level executives on social media strategies, industry trends, and public relations analytics for businesses of varying size on a daily basis
  • Design branded newsletters, newsfeeds, and press releases for multiple brands
  • Prospect companies and cold call leads from all industries.
  • Compete with over 80 other sales consultants in an unprotected sales territory
Marketing SolutionsPublic RelationsSocial Media StrategyMarketing Management

Adp

Associate District Manager

Mar 2013Aug 2013 · 5 mos · Austin, Texas Area

  • Provide solutions to businesses including, compliance, payroll, health benefits, workers compensation, retirement planning, and human resources
  • Completed in depth 6 week training program for B2B sales
  • Manage relationships with current clients, business bankers, and accountants
  • Prospect new business on foot, through COIs, internet based, and telephone
  • 100% of quota
Sales SolutionsClient ManagementSales Management

Doctors in training

Marketing Coordinator

Mar 2012Mar 2013 · 1 yr · Fort Worth

  • Brainstorm and implement marketing campaigns both through social pages as well as print, email, Google AdWords, and Adroll campaigns
  • Research and identify possible marketing avenues such as event sponsorship, online banner ads, and new email lists
  • Conduct in depth competitive analyses for presentation to the company
  • Convert website to new platform in order to have a more user friendly, and search engine optimized site
FundraisingTraining DevelopmentFundraising Management

University directories

Sales Representative Intern

May 2011Aug 2011 · 3 mos

  • Sold print, online, and mobile advertising accounts to local businesses in the Fort Worth area for the TCU Purple Planner
  • Attended the Sales Foundations Academy, a week-long sales training; to learn a variety of sales techniques and approaches
  • Finished 10th out of 33 representatives in the Lone Star region with sales of $13,025
Marketing CampaignsCompetitive AnalysisMarketing Management

Texas orthopedics physical therapy

Physical Therapy Technician

Jun 2010Jul 2010 · 1 mo

  • Administered basic physical therapy treatments to patients recovering from surgery or injury
  • Assisted patients with treatments and exercises
  • Completed administrative paperwork and daily duties
Sales TechniquesSales Management

Texas christian university annual fund

Tele-Marketing Supervisor

Jan 2010May 2013 · 3 yrs 4 mos · Dallas-Fort Worth Metroplex

  • Persuade alumni and parents over the phone to participate in the annual fund by making donations of varying amounts by credit card or through pledge card. Individually raised over $50,000.
  • Create a 5-day training program for new callers on the basics of calling and inside sales
  • Lead marketing events and manage facebook page in order to encourage potential new employees to apply
  • Manage 70+ employees and encourage proper calling technique. Supervise raising over $1,300,000

Education

Texas Christian University

Bachelor of Business Administration (B.B.A.) — Finance and Marketing

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