Manish Chawley

CEO

India18 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Transformed Swiggy Instamart into a leading F&V retailer.
  • Led impactful social initiatives addressing environmental crises.
  • Successfully launched innovative agri-tech solutions.
Stackforce AI infers this person is a strategic leader in E-commerce and Agritech with a focus on operational excellence.

Contact

Skills

Core Skills

Business StrategyRetailStart-up ConsultingConsultancy ServicesAgricultureFintechE-commerceBusiness Consulting

Other Skills

P&L ManagementSupply Chain ArchitectureProduct & Consumer ExperienceOrganizational LeadershipStrategic ThinkingAnalyticsSegmentationManagement ConsultingSPSSMarket ResearchMarketing ResearchCompetitive AnalysisConsumer InsightsFMCGMarket Analysis

About

I build and scale businesses across agriculture, retail, and technology. Currently, I am growing the Fruits & Vegetables category in Swiggy Instamart from the largest in online retail toward becoming the largest in modern retail. Previously, I explored agri-tech with Tokri Fresh and EM3 Agriservices, transforming agriculture from an event of nature into an industry. I have also implemented FinTech solutions at CarDekho, expanded EasyFix operations across 10 cities, and built FabFurnish.com from the ground up — handling PnL, processes, logistics, and customer experience. I have delivered turn-key consulting projects across Indian tourism, QSR, fashion, pharma, and product manufacturing sectors, and incubated ConVis at IIT Bombay, applying NFC technology for targeted customer engagement.

Experience

18 yrs 2 mos
Total Experience
2 yrs 1 mo
Average Tenure
4 yrs 11 mos
Current Experience

Swiggy

Business Head (AVP) - Fruits & Vegetables (Instamart)

Jun 2021Present · 4 yrs 11 mos · Hybrid

  • Orchestrating the 0-to-1 build and 1-to-100 scale-up of Swiggy Instamart’s Fruits & Vegetables category, establishing it as the 2nd largest F&V retailer in modern India within 4 years.
  • ​P&L & Strategic Growth: Owned the full P&L for the category across 100+ cities. Delivered profitable growth with industry-leading gross and net margins, proving the viability of unit economics in the high-perishability Q-commerce sector.
  • ​Supply Chain Architecture: Designed a hyper-local, resilient supply network from the ground up. Established 40+ collection centers, 10+ warehouses, and a sourcing network of 250+ vendors and 5,000+ farmers to solve for speed and freshness.
  • ​Product & Consumer Experience: Transformed the user journey by digitizing offline buying behaviors, resulting in superior cohort retention and repeat purchase rates. Opened the platform ecosystem to enable D2C F&V brands to scale.
  • ​Organizational Leadership: Built and led high-performing, cross-functional teams across sourcing, category management, and planning, creating a culture of operational rigour and rapid innovation.
P&L ManagementSupply Chain ArchitectureProduct & Consumer ExperienceOrganizational LeadershipBusiness StrategyRetail

Freelance

Independent Strategy Consultant & Social Impact Lead

Apr 2020Jun 2021 · 1 yr 2 mos

  • Advising early-stage ventures on product-market fit and profitability, while leading systemic social impact initiatives.
  • Social Impact (The Pollution Project): Orchestrated a multi-stakeholder consortium (Farmers, Government, Industry) to address North India’s crop-burning crisis. Designed a systemic intervention model to align financial incentives with environmental goals. (See the detailed analysis "How I Planned to Solve Delhi-NCR’s Pollution" in my Featured section).
  • Agri-Tech Turnaround: Served as interim Chief of Staff for an Agri-Tech firm, restructuring revenue operations and driving organizational focus to secure critical profitability targets.
  • Med-Tech Strategy: Advised an IoT healthcare startup on product roadmap and physician-engagement strategy for a remote patient monitoring device.
Start-up ConsultingConsultancy ServicesAgriculture

Tokri fresh

Exploring Agri Suppy Chain at Tokri

Mar 2020Apr 2021 · 1 yr 1 mo

  • Created retail market for horticulture produce via MVP shop-in-shop model across 9 stores.
  • Developed partner app with automated inventory ordering; reduced wastage by 5%.
  • Partnered with farms across multiple states; implemented O2O platform and ML-based invoicing for efficiency.
Strategic ThinkingAgriculture

Em3 agriservices pvt. ltd.

Head Of Financial Services

Aug 2018Mar 2020 · 1 yr 7 mos · Noida, Uttar Pradesh, India

  • Launched unique crop insurance in collaboration with PSU insurance providers.
  • Implemented Farming-as-a-Service (FAAS) for wheat and maize, increasing yields by 20% and revenue by 10%.
  • Developed innovative payment schemes: KCC loans, barter system; launched farm services across 20,000 acres.
  • Created routing algorithm for farm equipment, increasing potential utilization by 125%.
Strategic ThinkingAgriculture

Cardekho

Deputy Director

Apr 2016Aug 2018 · 2 yrs 4 mos · Gurgaon, India

  • Implemented instant used car loan quotes in 8 cities; increased penetration by 10%.
  • Digitized end-to-end loan process; reduced processing time by 50%.
  • Optimized sales team efficiency six-fold.
Strategic ThinkingFintech

Easyfix handy solutions india pvt. ltd.

Chief Operations Officer

Sep 2015Dec 2015 · 3 mos · Gurgaon, India

  • Expanded operations from 3 to 10 cities providing plumbing, electrician, and carpentry services.
  • Oversaw tech deployment: CRM, field networking, and service tracking apps.
Business Strategy

Fabfurnish.com

Senior Director

Feb 2012Aug 2015 · 3 yrs 6 mos · Gurgaon, India

  • Built entire operations and team structure; set up first 100 employees in 3 weeks.
  • Implemented order fulfillment, customer service, in-house assembly network (~6K pincodes), and logistics arm “FabOne” across 8 cities.
  • Designed warehouses (3) and fulfillment hubs (4, ~1.75L sq ft).
  • Managed product categories and offline partner stores.
Strategic ThinkingE-commerce

Technopak advisors

Senior Consultant

Sep 2011Feb 2012 · 5 mos · Gurgaon, India

  • Delivered projects: Indian state tourism roadmap, QSR strategy post-smoking ban, trend forecasting for electronics in Brazil, India, South Africa.
Business ConsultingStrategic Thinking

Dunnhumby

Sr Analyst

Feb 2010Sep 2011 · 1 yr 7 mos · Gurgaon, India

  • Developed customer contact strategies, segmentation, assortment planning, and loyalty programs for general merchandisers and major fashion retailers.
Business ConsultingStrategic Thinking

Zs associates

General Analytic Associate

Jul 2007Feb 2010 · 2 yrs 7 mos · Pune Area, India

  • Designed ROI-based go/no-go project strategies for pharma clients.
  • Segmented physicians for focused marketing; improved sales efficiency by 10%.
  • Conducted primary research to optimize product promotions; increased annual sales by 5%.
Business Consulting

Ge india technology centre (jfwtc)

Intern

May 2005Jul 2005 · 2 mos · Bengaluru Area, India

  • Developed quantification technique for polymer composites; reduced experimental time by 50%.
  • Awarded Best Outgoing Intern.

Education

IIT Bombay

B. Tech + M. Tech — Metallurgical Engineering and Materials Science

Jan 2002Jan 2007

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