Oct 2021 – Dec 2024 · 3 yrs 2 mos · Bangalore Urban, Karnataka, India · On-site

• ● Leading & Heading the Marketing Function
• ● P&L Ownership: Top-line targets, marketing budgets, user acquisition and branding
• ● Digital Marketing: Channel selection; Partner selection; Budget allocation between brand marketing & performance marketing.
• ● Implementing Growth Plan: Marketing in line with overall business objectives; Balance between long-term brand building, mid-term & short-term customer acquisition wins.
• ● Independently driving impactful go-to-market launch strategies by owning development of audience strategy, value proposition, messaging & positioning
• ● Brand Positioning
• ● Scaled Jupiter form 0 to 1, i.e.1Lac A/C opens to 2Mn+ A/C Opens
• ● Business Growth Planning
• ● Performance Marketing
• ● Digital Brand Marketing
• ● ASO Strategy: Building a strong organic base
• ● Influencer Marketing
• ● Alliances and partnership and Affiliate marketing

Jan 2021 – Oct 2021 · 9 mos · Delhi, India

• Leading Digital Marketing & Growth activities.

Jan 2021 – Oct 2021 · 9 mos · Delhi, India

Jul 2015 – Jan 2021 · 5 yrs 6 mos · Noida Area, India

• Heading customer Acquisition, Engagement, Branding and Retention for Paytm, Paytm Mall, Paytm
• First Games (App & Web)
• Growth Analytics and Reporting Automation.
• Growth partnerships, OEM Deals and alliances.
• Experience in setup digital marketing for new business from scratch to end.
• Reactivation, Up-Sell and Cross-sell campaigns.
• Leading the Google, Facebook, Twitter, Affiliate & Media Buying in terms of planning and
• operations for Paytm & Paytm Mall, Paytm First Games & Paytm Payment Bank.
• Expertise in SDK & Web tracking for Google, Facebook, Appsflyer & other vendors with all in app
• events.
• Involved in creating Online Marketing Strategies. Team Building/ Hiring/ Performance evaluation.
• Delivering campaign success under tight deadlines and high pressure at times.
• Key strength areas: Search, Display marketing, YouTube Advertising, Dynamic remarketing, RLSA,
• Google feed setup, Shopping campaign, Gmail sponsored ads, Tag Management, App install &
• Engagement, Facebook Marketing (App & Web), Facebook DPA, Affilates, Strategic partnership,
• Doubleclick, Programmatic & video marketing, Tiktok marketing.

Jul 2013 – Jul 2015 · 2 yrs · Noida Area, India

• Managing Accounts of Different Domains like: Travel, Hotels, Mortgage/ Loans, Garage Door Dealers and Repair & few E-commerce Websites.
• Managed AdWords Account of Farecompare.com (U.S. fastest growing travel planning websites)
• Experience in gathering insights from multiple data sources and making informed decisions to improve performance of search & display campaigns.
• Involved in presales, prepare proposal for Paid Media Campaigns on the basis of client intel in different verticals.
• Involved in creating Online Marketing Strategies/ Wireframes for the clients.Team Building/ Hiring/ Performance evaluation.
• Strong analytic and decision making skills to identify problem areas and the ability to take immediate corrective actions.
• Achieve overall client and company business targets.
• Constantly looking for new opportunities in the area of PPC and suggest the most appropriate testing to team.
• Delivering campaign success under tight deadlines and high pressure at times.
• Preparing PPC landing page format and plans, Competitor Analysis and Custom Reporting for the clients.
• Provide regular reporting and recommendations to clients based on PPC program results.
• Making daily adjustments to PPC campaigns based on budget constraints, lead generation goals, cost-per-action targets and other parameters that clients specify.
• Monitor client conversion rates and optimize results through A/B testing and other KPI’s.
• .

Sep 2010 – Jul 2013 · 2 yrs 10 mos · New Delhi Area, India

• Assisting clients with defining their SEM strategies.
• Experience in managing large scale performance based PPC campaigns on enterprise level PPC management platforms.
• Analyzing Online Market and creating list of potential Keywords & Phrases using different keyword searching tool like Google Keyword tool, Word tracker etc.
• Making daily adjustments to PPC campaigns based on budget constraints, lead generation goals, cost-per-action targets and other parameters that clients specify.
• Monitor client conversion rates and optimize results through A/B testing and other KPI’s.
• Knack of implementing new technologies, automation capabilities that enhance SEM efforts.
• Landing Page Analysis With AB Split Testing Strategy.
• Coordinating and managing marketing campaigns on Google AdWords and MSN Marketing campaigns.
• Maximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaigns.
• Track and update traffic patterns through PPC or cost per click, as well as AdWords Management.
• Determine ROI on search marketing efforts.
• Adding new keywords in the search engines, Search Engine Marketing skills.
• Ad scheduling & bid management as per the need.
• Managing Google-Banner Ads