Nov 2023 – Jun 2025 · 1 yr 7 mos

Dec 2019 – Nov 2023 · 3 yrs 11 mos

Jan 2019 – Dec 2019 · 11 mos · Dubai, Dubai, United Arab Emirates

Oct 2016 – Present · 9 yrs 7 mos · Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

• At TheHandmadeCo, I let my passion for crafts, design and handmade things unfold. A hobby, rather than a full-fledged business that I like to take up time-to-time. A family-run creative paper design studio that strives hard to provide quality design and print services at affordable prices to our clients under one roof. We create bespoke cards for all occasions, simple and luxury invitations, stationery, event favors and much more.

Apr 2016 – Dec 2018 · 2 yrs 8 mos · Dubai, Dubai, United Arab Emirates

• Providing consulting services and communicating the UX/CX concepts to stakeholders for improving their digital presence and how to interact better with users through their digital platforms.
• Managing projects right from the conception to deployment phase.
• Carrying out all core duties of a UX designer:
• user research through user interviews, focus group study, task analysis, heuristic evaluation, field study, competitor analysis. Collecting both quantitative and qualitative data, analyzing data and documenting results for the team and the clients.
• creating personas based on the user research data and fishing out the features based on user needs.
• finalizing the information architecture by drawing out user flow diagrams, user scenarios, story-boarding, user journeys with empathy mapping, card sorting, etc. across the touchpoints as required
• producing the wireframes, low/hi-fid prototypes using different design software.
• preparing the design specifications document for UI/visual designers and developers to ensure accurate implementation of all assets, branding, functions and pages.
• carrying out user testing, A/B testing, etc. as required.
• measuring the success/failure rates through regular analysis of the data received from analytics
• Working closely with stakeholders, clients, designers and developers (in-house and remote) to ensure accurate execution of the designs within the project's scope.
• Working closely with front-end developers and QA to ensure successful implementation and deployment of the product/services across platforms.

May 2015 – Feb 2016 · 9 mos · London Area, United Kingdom

• Performing user research and coming up with potential web and mobile app ideas.
• Wireframes for the web and mobile apps based on created personas and user journeys.
• Creating low-fidelity and high-fidelity prototypes using different prototyping tools like blasamiq, axure, illustrator, photoshop, marvel and invision.
• Implementing user interactions for the built prototypes using tools like Pixate and Adobe After Effects.
• Conducting quality assurance tests for the projects to create bespoke products.

Sep 2011 – Jun 2013 · 1 yr 9 mos · Dubai, United Arab Emirates

• Responsible for wireframe designing:
• o Creating wireframes for mobile apps on all platforms: Windows Phone, iOS, Android. Projects include: Cobone, Shahid.net.
• o Creating wireframes for website projects. Projects include: The Entertainer White Label and Offer Engine, Microsoft’s 4Afrika program, Mplus+.
• Performing Quality Assurance Testing for all projects:
• o Creating quality assurance test templates for website, mobile app (Windows Phone/iOS/Android), and Facebook apps.
• o Testing all projects with reference to structured QA templates
• o Compiling QA reports:
• Internal report for development and design team to fix open issues
• External report for client highlighting deliverable points as discussed

May 2011 – Jun 2013 · 2 yrs 1 mo · Dubai, United Arab Emirates

• Managing the Windows Phone Developer Marketplace support operations across Middle East and Africa:
• o Support Operations Manager for Yalla Apps – Global Publisher Program in MEA.
• o Handled developer support for all campaigns and activities on Yalla Apps – which later on expanded and became a Global Publisher Program for MEA, LATAM and APAC.
• o Managing the social media (Facebook and Twitter pages) for Yalla Apps
• o Answering queries by developers related to ongoing campaigns/competitions, registration, technical help with Windows Phone devices, Windows Phone development.
• o Supervising and designing content for various competitions for Yalla Apps.
• o Presenting and training developers on the Marketplace submission and certification requirements for Windows Phone apps.
• o Working closely with students, local ISVs, Microsoft employees and partners on numerous Windows Phone and Yalla Apps initiatives.

Dec 2009 – Jul 2011 · 1 yr 7 mos · Dubai, United Arab Emirates

• Working as a Research Assitant for Dr. Mohamad Watfa
• Research Areas:
• RFID/NFC Technology
• Virtual Reality Systems to treat Phobias.

May 2008 – May 2011 · 3 yrs · Abu Dhabi, United Arab Emirates

• Managing the overall administration operations for the organization:
• o Dealing with payment invoicing and employee salary timesheets
• o Overlooking project progress and milestones achieved
• Dealing with clients and pitching order quotations
• o Creating presentations and job pitch proposals
• o Meeting with clients to deliver work reports and discussing progress