Mansi Katyal

Business Development Executive

Delhi, India9 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

Adobe Certified Analytics Expert with proven results.
Generated USD 0.6M incremental revenue through funnel optimization.
Managed A/B testing roadmap for 20 experiments quarterly.

Stackforce AI infers this person is a Digital Marketing and Analytics expert with a strong focus on conversion optimization.

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Skills

Core Skills

Conversion Rate OptimizationData AnalysisUsability AssessmentDigital Marketing

Other Skills

Adobe AnalyticsA/B TestingCompetitor ResearchGoogle AnalyticsContent CreationBusiness DevelopmentNew Business DevelopmentManagementBusiness StrategyMarket ResearchAnalysisSalesProject ManagementStrategic PlanningMarketing Strategy

About

Digital Marketing & Analytics executive with more than 5 years of experience and passion in web optimization initiatives such as planning, publishing & coordinating online marketing campaigns, with a curiosity to learn more about marketing systems and automation, web analytics, and new technologies. Adobe Certified Adobe Analytics Expert as a Business Practitioner & Contentsquare Certified User. Conversion Rate Optimisation specialist, with analytical skills to develop an in-depth understanding of online user behavior to drive an increase in conversion & provide insight for Web Design for UX enhancement. Skilled in identifying funnel bottlenecks in user journey using Adobe Experience Cloud Tools (Adobe Analytics, Adobe Target), through usability assessments Efficient in developing & executing strategies to turn insights into optimization & testing plans by setting up A/B Tests for hypothesis, to drive improvements across UX and to achieve meaningful business value. Possess additional skills in Google Analytics, Microsoft Excel, SQL, Data Visualization & Business Intelligence using Power BI & Tableau.

Experience

9 yrs 1 mo

Total Experience

3 yrs

Average Tenure

4 yrs 10 mos

Current Experience

Adobe

Testing and Optimisation/Data Science Expert

Aug 2021 – Present · 4 yrs 10 mos

Eclerx

Process Manager

May 2019 – Aug 2021 · 2 yrs 3 mos · Pune, Maharashtra, India

Received 2 Critical Competency Awards for demonstrating core competency - Adobe Analytics Expert Business Practitioner
Project Management - Managing A/B testing roadmap of ~20 experiments per quarter across 8 countries to derive actionable commercial insights, & managed project for the year 2020 to a 6x ROI
CRO- Funnel analysis & mapping customer journey to detect drop off points & conversion funnel congestions; USD 0.6M Incremental Revenue generated over 4 Quarters in 2020, projected at USD 13.5M annual incremental revenue achieved in the managed process with a 6% lift in AOV and 14% lift in Conversion Rate
UI/UX Consultant - Recommendation of best practices and ideations for onsite marketing and web optimization to teams of Fortune 500 companies in business domains such as ecommerce, banking & hospitality
Data Analysis & Hypothesis Testing - Pre-experiment analysis for data-based hypothesis identification & Post-experiment analysis for data based insight generation from results using Adobe Analytics & experience testing using Adobe Target
Competitor Research - Industry trends & best practices for UI/UX using secondary research

Adobe AnalyticsA/B TestingConversion Rate OptimizationData AnalysisUsability AssessmentCompetitor Research

Oyo

Markteing and Sales Intern

Nov 2018 – Jan 2019 · 2 mos · Greater Chennai Area

Strategically acquired client using promotional activities to generate leads and increase brand awareness.
Received recognition for sales as the 'Achiever of the month'.

Shopclues

Marketing Intern

Apr 2018 – Jun 2018 · 2 mos · India

Increased CTR by 10 BSP by studying user behavior and drawing insights using modeling techniques in Data Science.
A/B tested variants on homepage banners to generate demand by implementing sales promotions, increased CTO by 8.69%
Developed campaign ideas, marketing collaterals & enablers for the homepage aligning to active business strategy through data analysis – 9% increase in orders
Deeply analyzed and reported competitor activities, such as brand management.

Smartican

Business Development Associate

Jan 2015 – Jan 2017 · 2 yrs · Greater Delhi Area

SPOC to create B2B marketing strategies to establish alliances with ~10 accredited businesses such as Uber, eBay, UrbanClap & Airbnb, by formulating mutually beneficial marketing campaigns
Leveraged Google Analytics to analyze and report campaign performance
Worked directly under the CBDO to formulate marketing & growth strategies
Researched online marketing trends, increased user base by 25% from promotional campaigns for partner satisfaction
Created marketing collateral and strategic digital content that ensured consistency with the brand's voice
Managed content to engage, convert and improve brand awareness across different channels

Google AnalyticsContent CreationDigital Marketing