Dec 2022 – Jul 2023 · 7 mos · Mumbai, Maharashtra, India · On-site

Dec 2021 – Oct 2022 · 10 mos · India · Remote

• Web3 Strategy & Advisory
• Advised Web3 startups on go-to-market (GTM) strategy, tokenomics, and educational initiatives to bridge the gap between technical complexity and market adoption.
• Conducted competitive intelligence and market trend analysis to identify high-growth opportunities and keep clients ahead of rapid industry shifts.
• Growth & Marketing Execution
• Led cross-functional campaigns with product teams to align marketing messaging with technical roadmaps, ensuring seamless user experiences.
• Segmented and targeted niche crypto audiences (DeFi, GameFi, and NFT collectors) to optimize conversion rates and lower user acquisition costs.
• Leveraged data analytics to track campaign performance, iterating on tactics in real-time to maximize ROI and community engagement.
• Partnerships & Business Development
• Negotiated and secured strategic partnerships with blockchain and gaming industry leaders to expand ecosystem reach and drive revenue growth.
• Managed high-level stakeholder relationships, fostering long-term collaborations that opened new revenue streams and increased project utility.
• Scaled user adoption by integrating partner networks and influencer ecosystems into the core growth strategy.

May 2021 – Oct 2021 · 5 mos · Canada · Remote

• 1) Review funding decks and evaluate startups based on market opportunity, product/solution fit, competitive landscape, go-to-market strategy, financial projections etc.
• 2) Conduct thorough due diligence by talking to founders, customers, and partners to validate assumptions and identify any red flags.
• 3) Provide recommendations on improving the fundraising story based on feedback from limited partners and your analysis.
• 4) Pitch qualified startups to investment committees and help secure term sheets.
• 5) Assist founders in refining long-term product roadmaps and pivoting business models as needed based on validations from early customers.
• 6) Consult on hiring executive talent, building high-performance teams and scaling operations.
• 7) Monitor portfolio company progress regularly through meetings, and milestones to ensure founders stay on track.

Dec 2019 – Apr 2021 · 1 yr 4 mos · Mumbai, Maharashtra, India

• ● Supervised the online market and created an actionable roadmap
• ● Scripted pitching, approaching messages and calls for the sales to communicate with our vendors
• ● Managed design framework by working closely with designers and developers
• ● Define the innovation roadmap and product portfolio to improve the brand appeal
• ● Develop, execute and monitor the marketing strategy, marketing plan and budget
• ● Applied strategic acquisition framework which increased vendor intake program by 60%
• ● Develop a full brand strategy to drive category penetration
• ● Worked closely with the creative team to deliver a touching message through our service
• ● Created Survey forms for more than 50+ people for their feedback, which we used to enhance an existing product

Mar 2018 – May 2022 · 4 yrs 2 mos · Mumbai, Maharashtra, India

• Responsible for managing company's marketing as well business strategy for competing with market
• Helped company to increase its market capture by 10% which not only included local market as well as nation market too
• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
• Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
• Applied strategic negotiation and sales closing skills to bring in 18+ new customers over 1 year.
• Reached out to potential customers via telephone, email and in-person inquiries.