Manu Rao

Operations Associate

Bangalore Urban, Karnataka, India5 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 4 years of experience in digital marketing.
Proficient in leading programmatic advertising campaigns.
Strong leadership in mentoring high-performing teams.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in Programmatic Advertising and Performance Marketing.

Contact

Skills

Core Skills

Digital MarketingProgrammatic AdvertisingBusiness Development

Other Skills

AdministrationAmobeeAnalytical SkillsBrand Safety ToolsBusiness AdministrationBusiness Process ImprovementCampaign OptimizationClient RelationsClient Relationship ManagementClient/Stakeholder ManagementCommunicationConsumer Behavior AnalysisCross-functional Team LeadershipCustomer Relationship Management (CRM)DBM

About

I am a highly accomplished professional; Offering 4+ years of progressive experience in devising and implementing comprehensive digital marketing strategies across diverse industries. Demonstrated proficiency in leading advertising campaigns, optimizing ROI through advanced targeting, bidding strategies, and performance analytics. Hands-on experience in managing end-to-end digital performance marketing(Programmatic, Search & Social) campaigns, from conceptualization and execution to ongoing optimization and performance analysis. Strong leadership skills in mentoring and developing high-performing teams, fostering a culture of innovation, continuous learning, and cross-functional collaboration. Possess in-depth understanding of digital advertising channels, DSPs, SSPs, and ad management tools, ensuring precise campaign execution and brand consistency.

Experience

5 yrs 10 mos

Total Experience

1 yr 11 mos

Average Tenure

3 yrs 8 mos

Current Experience

Publicis groupe

2 roles

Media Performance Associate Manager - Programmatic

Promoted

Apr 2024 – Present · 2 yrs 2 mos · Bangalore Urban, Karnataka, India · Hybrid

Leading a team of analysts to optimize campaigns and facilitate client interactions.
Establishing campaign integration deadlines and ensuring timely task completion.
Acting as a liaison between clients and the team for efficient workforce management.
Conducting audits to maintain campaign quality and performance standards.
Collaborating with cross-functional teams to ensure seamless campaign execution.
Implementing brand safety tools and ensuring ad placements align with client guidelines.
Providing input on ad serving processes to improve organizational practices.
Prioritizing tasks and multitasking in a fast-paced environment.

Campaign OptimizationClient/Stakeholder ManagementCross-functional Team LeadershipPerformance MarketingData AnalysisDigital Marketing+1

Programmatic Analyst

Sep 2022 – Mar 2024 · 1 yr 6 mos · Bangalore Urban, Karnataka, India · Hybrid

Establishing campaign integration deadlines and ensuring timely task completion.
Implementing brand safety tools and ensuring ad placements align with client guidelines.
Providing input on ad serving processes to improve organizational practices.
Prioritizing tasks and multitasking in a fast-paced environment.
Conducted quality audits leading to enhanced campaign performance.

Campaign OptimizationBrand Safety ToolsQuality AuditsProgrammatic Advertising

Dentsu international

2 roles

Senior Process Executive

Promoted

Feb 2022 – Sep 2022 · 7 mos · Tamil Nadu, India · Remote

Supervised a team of executives and optimizing towards KPIs.
Conducted quality audits and ensuring timely task completion.
Analyzed task priorities and maintaining coordination across the team.
Created and monitored campaigns, updating budgets, and conducting audits.
Collaborated with cross-functional teams for seamless campaign execution.
Streamlined process workflows resulting in improved task efficiency.
Conducted quality audits leading to enhanced campaign performance.

KPI OptimizationQuality AuditsProcess WorkflowsDigital Marketing

Process Executive

Feb 2021 – Feb 2022 · 1 yr · Tamil Nadu, India · Remote

Establishing campaign integration deadlines and ensuring timely task completion.
Implementing brand safety tools and ensuring ad placements align with client guidelines.
Providing input on ad serving processes to improve organizational practices.
Prioritizing tasks and multitasking in a fast-paced environment.
Conducted quality audits leading to enhanced campaign performance.

Brand Safety ToolsQuality AuditsProgrammatic Advertising