Nov 2024 – Nov 2025 · 1 yr

Oct 2024 – May 2025 · 7 mos · Remote

• Led Developer Relations for Airtop, an AI-powered web automation platform, from pre-launch to post-launch growth. Focused on developer acquisition, onboarding, and engagement to drive product adoption and long-term retention.
• Key achievements:
• 🚀 Drove a DevRel-first launch strategy that secured the #1 Product of the Day on Product Hunt, generating thousands of site visits and high-quality inbound leads.
• 📈 Increased developer signups on the platform by 7X through targeted content, distribution, and onboarding improvements.
• 🧠 Developed Airtop's first set of technical and SEO-optimized blog posts, helping establish early search visibility and credibility with automation engineers and growth hackers.
• 🔍 Led an SEO strategy that increased organic traffic by 220% within three months, focusing on high-intent, long-tail keywords for web scraping and AI automation.
• 📣 Created and distributed engaging launch content across Twitter, LinkedIn, Hacker News, and Reddit to maximize reach and trial conversion.
• Played a key role in positioning Airtop as a category-defining product in intelligent browser automation.

Sep 2024 – Present · 1 yr 8 mos · England, United Kingdom

Jun 2024 – Present · 1 yr 11 mos

• I build tons of tools to help developers be more efficient.

Oct 2022 – Present · 3 yrs 7 mos

• Advisor to the founders of Krunch, a data analytics platform to grow and measure your developer relations impact and make it easier to communicate it.

Sep 2022 – Jun 2024 · 1 yr 9 mos · Remote

• As Director of Developer Relations at Circle, I led the initiative to establish and grow the developer relations function from the ground up. My role encompassed:
• Building and managing a global team of developer advocates, program managers, and operations specialists
• Creating comprehensive educational programs to support developers in adopting Circle's technology
• Developing a robust content strategy to engage and inform the developer community
• Organizing and executing impactful events to foster connections and knowledge sharing
• Systematically collecting and analyzing developer feedback to inform product decisions
• Key accomplishments:
• Bootstrapped the entire developer relations function, setting the foundation for Circle's developer ecosystem
• Launched successful educational initiatives, including tutorials, workshops, and documentation
• Established a content program featuring blog posts, videos, and social media engagement
• Created and scaled a global events strategy, including hackathons, conferences, and meetups
• Built and led a diverse, high-performing team across multiple geographies and experience levels
• Significantly increased developer adoption and engagement with Circle's products and APIs

Dec 2020 – May 2022 · 1 yr 5 mos

• Led the Developer Relations team in EMEA, responsible for outreach and engagement with developers and driving adoption of company products and services in the region.
• Defined and executed the company's developer relations strategy in EMEA, aligning with overall business goals and objectives.
• Managed DevRel budget and delivered high quality programs and events within budget.
• Grew the LATAM team from 0 to 4 people, while increasing developer adoption of company products by 45%.
• Built strong relationships with key developer communities and evangelists across LATAM, resulting in increased mindshare and market share for the company.

Apr 2020 – Dec 2020 · 8 mos

Oct 2017 – Apr 2020 · 2 yrs 6 mos

Oct 2014 – Oct 2017 · 3 yrs

Apr 2013 – Sep 2014 · 1 yr 5 mos · London, United Kingdom

• Building interesting distributed, scalable systems using .Net technologies and in charge of a team of .Net developers.
• Currently working with Memcached, Enterprise Queuing Systems and API integrations. Mainly using SOA (Service Oriented Architecture) to improve the information flow between HostelBookers’ & its newly integrated sister company (Hostelworld). We are now also working towards full PCI compliance.

May 2012 – Mar 2013 · 10 mos · London, United Kingdom

• As a technical lead, I was in charge of designing, architecting and prototyping applications that must perform and scale under heavy load. With one of our applications being on the top 3.5k most accessed according to Alexa.
• I carried out researches on what technologies are the most suitable for our ever-demanding applications, and made sure all code delivered by the development team met the coding standards established.
• I have worked on automating our AdWords integration with Google's API, which manages and automates around 26k ads a month. This required constant communication with partners and product team.

Aug 2010 – Apr 2012 · 1 yr 8 mos · London, United Kingdom

• As a lead Software Engineer, I was in charge of two Agile development teams (.NET and ColdFusion) of various skill levels.
• I was required to provide technical assistance and mentoring to team members, write technical specifications for new projects, and assure standards were met prior to delivery.
• I have managed to get 100% unit test coverage on new projects and automated our builds through the use of build tools such as MS Build, Ant and Jenkins CI.

Oct 2008 – Aug 2010 · 1 yr 10 mos · London, United Kingdom

• As a senior Software Engineer I was in charge of developing Hstelbookers' main website, as well as its partner API's.
• During that time I have participated on an entire rebuild of the website including its core functionalities such as the booking engine and payment processing, and the addition to its 11 languages via resource bundles.

May 2012 – Apr 2014 · 1 yr 11 mos · London

Apr 2007 – Sep 2008 · 1 yr 5 mos · Brussels Area, Belgium

• As a system analyst, I was in charge of developing internals systems for one of the most important entities in the European Commission (DG TREN, Energy and Transport). I worked on internal integrations between their Java Backend, and client facing ColdFusion websites.
• I have also participated on the first test automation project of the EU, and built a website generation script that used their template.

Jan 2007 – Mar 2007 · 2 mos · Marlow, United Kingdom

Feb 2005 – Jan 2007 · 1 yr 11 mos