Jul 2024 – Feb 2026 · 1 yr 7 mos · San Diego, California, United States · Remote

• As the Head of Developer Community at SignalFire, I play a pivotal role in building and nurturing a vibrant community of developers. I will be leveraging SignalFire's unique data-driven approach to create engaging content, foster strong relationships, and provide valuable insights to help developers succeed.

Apr 2024 – Present · 2 yrs 1 mo · San Diego, California, United States · Remote

• Advising NotDiamond on Developer Marketing best practices and building a community pre and post-launch.

Mar 2024 – Apr 2025 · 1 yr 1 mo · San Diego, California, United States · Remote

Mar 2024 – Jul 2024 · 4 mos · San Diego, California, United States · Remote

• Built the first marketing motions for Wristband.dev a B2B Auth Platform that is making auth affordable and security attainable for small businesses and startups. In this early-stage role I focused on core tenets of the brand. Messaging, branding, look and feel of the product, documentation and content in preparation for a public launch. Wristband founders Jim Verducci and David Chu built in stealth mode for 3 years and created a fully realized piece of enterprise software. It is time to share it with the world!
• Wristband is launching their public beta on Aug 1, 2024. I am responsible for all launch timelines and deliverables.

Nov 2023 – May 2025 · 1 yr 6 mos · San Diego, California, United States · Remote

Sep 2022 – Nov 2023 · 1 yr 2 mos

• Building out marketing for Fleet focusing on harnessing product-led growth and developer marketing to bring better device management to the world.

Jul 2021 – Aug 2022 · 1 yr 1 mo · San Diego, California, United States

• Built a high-performing marketing team for PlanetScale. Focused on driving revenue for the company as we transitioned from Series B to Series C stage company. Oversaw demand gen, developer relations, product marketing, PR and brand, marketing engineering, developer education and field marketing.
• In one year my team drove 710% growth in user sign ups, increased Sales pipeline by 1300% and developed a product launch playbook responsible for driving millions of impressions through more than 30 major press outlets which drove significant growth in our digital footprint and share of voice on social. The “launch week” playbook is now being deployed by multiple cloud developer tools.

Apr 2021 – Jul 2021 · 3 mos · San Diego, California, United States

• At Auth0 the Developer Marketing organization mission is to Empower developers to innovate while securing their apps with Auth0. We focus on security and identity so developers can focus on innovating. I work with the best people on the planet, and we are hyper-focused on creating experiences, content, platforms and applications that demonstrate the power of shipping quickly on modern frameworks with Auth0 as your foundation.

Oct 2020 – Apr 2021 · 6 mos · San Diego, California, United States

• Developer Marketing at Auth0 has the mission of empowering developers to innovate while securing their apps with Auth0. The team reaches millions of developers a year through our work both online and offline. You'll find us at conferences around the world, online with Avocado Labs and creating new experiences with cutting edge technologies like jwt.io and webauthn.me.

Jun 2020 – Oct 2020 · 4 mos · San Diego, California, United States

Oct 2017 – Jun 2020 · 2 yrs 8 mos

• Serve the Developer Evangelism Team for Twilio. Craft the mission for the regional teams with a focus on scaling our work globally. Our mission is to Inspire and Equip developers to change the world through communications. I bring leadership and guidance to the team, focusing on highlighting the opportunities to expand our developer reach. In the past 2 years my team has grown developer accounts by 59% in APAC, launched the radical inclusivity program at Twilio, and created Millions of magical moments for developers around the world.

Jul 2017 – Oct 2017 · 3 mos

• Work with a killer group of folks to expose the monumental gap between Twilio and its competitors by highlighting our advantage in software and our reputation for quality, performance and security. Partnering with the Developer Network, Product Differentiation, Brand and Customer teams, we develop the strategy and create the content and experiences that separate Twilio from the pack in every interaction, from 1:1 to Worldwide.

Dec 2016 – Jul 2017 · 7 mos

• Create immersive experiences that inspire people to learn more about Twilio. Empower and educate developers to build cool stuff with Twilio. Manage small team of developers. Own roadmap and execution. Part of the amazing Brand team at Twilio.
• Shipped two major media hits with SantaPhone and Shelterpal. Both received Millions of impressions and had over 112,000 downloads or sign ups together. In addition I created a metrics platform that is used regularly and helps teams within Marketing and Product Marketing better understand their audience.

Oct 2013 – Dec 2016 · 3 yrs 2 mos

• Co-founded the Developer Education team where I was instrumental in creating the Tutorials framework, and helped restructure the documentation which is a main revenue-driver for the company. Managed a team of external developers, and created a workflow for getting 3rd-party contribution on the documentation.
• As Content Producer I instilled a more rigorous workflow for blog contributors and helped identify key traffic drivers of content. More importantly I built dashboards and tools to help content distributors do their job more effectively. Lastly I identified an audience segment for Twilio that redefined how the company thought about traffic, and became a new priority 1 metric for the Marketing org.
• While working on the Developer Evangelist team I co-created Hacker Olympics and $BASH. Two events that remain the highest performing events in Twilio's repertoire.

Sep 2011 – Aug 2013 · 1 yr 11 mos · SoHo, New York, NY

• Leading the charge on modern web development at the company that is going to change the way people learn language around the world. Using responsive web development to create a better web experience. More to come from VOXY in early 2012.

Oct 2010 – Sep 2011 · 11 mos

• Work with an awesome team of Developers and Designer who create web/mobile apps in 48 hours or bust.

Oct 2010 – Jul 2011 · 9 mos

• Kick-ass three person team, creating the next generation of content creation. Geo-blogging is what we call it, and it's the ability to notate and observe your world at the places you go. It's like twitter meets foursquare, except it's awesome. http://bit.ly/messageparty

May 2008 – Jul 2010 · 2 yrs 2 mos · Greater Seattle Area

• Responsible for creating brand recognition within a new industry. This involves running multiple marketing programs, while maintaining consistent messaging across different segments. Created the "findood" brand, the online place to find food.

Oct 2006 – May 2008 · 1 yr 7 mos

Jan 2005 – Jan 2007 · 2 yrs

Jan 2003 – Sep 2011 · 8 yrs 8 mos

• Brand/identity, start-up consulting, web design & UI design. I have worked with large companies and two-man start-ups. With each project my goal is to collaborate with the client and ask the questions that will lead us to the best solution.