Marcus Cruz

CEO

Mascot, New South Wales, Australia22 yrs 1 mo experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led digital transformation in logistics operations.
  • Expanded global logistics footprint across multiple regions.
  • Specialized in high-value and mission-critical shipments.
Stackforce AI infers this person is a logistics executive specializing in global supply chain management and digital transformation.

Contact

Skills

Core Skills

Logistics ManagementOperations ManagementBusiness DevelopmentDigital Strategy

Other Skills

Go-to-Market StrategyOrganizational LeadershipDirector levelSupportive ServicesPeople ManagementAccount ManagementAdministrationCommunicationCustomer ExperienceCustomer Relationship Management (CRM)Customer SatisfactionFleet ManagementImport/Export OperationsInsuranceLTL Shipping

About

Driving Global Logistics Innovation & Excellence | High-Value Freight | Supply Chain Optimization | Emerging Markets Expansion Relentless about raising the bar in global logistics. As CEO and Managing Director of NBI Logistics Group, I lead with vision, precision, and integrity to solve some of the most critical supply chain challenges facing businesses today. From mission-critical air freight and delicate cold chain shipments to high-value, high-risk cargo, I drive operational excellence and customer-centric solutions that help our partners grow and succeed. With over a decade of leadership experience in freight, trucking, brokerage, and technology-driven logistics, I specialize in: ✅ Scaling operations globally (USA, Australia, Saudi Arabia, Jordan) ✅ Introducing next-gen logistics technologies (AI, TMS, Smart Tracking, Automation) ✅ High-value freight and mission-critical shipments ✅ Building resilient and agile supply chain strategies ✅ Partnering with global brands and shippers for seamless service ✅ Leading diverse, high-performing teams with accountability and purpose Our mission at NBI is simple to navigate tomorrow while delivering today. Through innovative solutions, flawless execution, and a passionate team, we continue to set new industry benchmarks and exceed client expectations. Always open to connect with forward-thinking professionals, partners, and collaborators in freight forwarding, air/road logistics, and emerging global markets.

Experience

22 yrs 1 mo
Total Experience
2 yrs 10 mos
Average Tenure
4 yrs 7 mos
Current Experience

Nbi logistics group

2 roles

Global Chief Executive Officer

Promoted

Aug 2024Present · 1 yr 9 mos · Hybrid

  • As CEO of NBI Logistics Group, I lead our global operations with a clear mission — to deliver seamless, secure, and innovative logistics solutions that exceed client expectations and set new industry standards.
  • Key Responsibilities:
  • Drive the strategic direction and vision of NBI Logistics Group across USA, Australia, Middle East, and emerging global markets
  • Oversee end-to-end logistics operations specializing in high-value, mission-critical, and time-sensitive freight
  • Build and maintain key partnerships with global shippers, freight forwarders, and technology providers
  • Lead organizational growth initiatives, including market expansion, new service offerings, and global office setups
  • Champion digital transformation through AI, automation, TMS, and advanced tracking technologies
  • Ensure operational excellence, compliance, and risk management across all logistics activities
  • Cultivate a strong leadership team and foster a culture of accountability, integrity, and customer focus
  • Represent NBI Logistics at global industry forums, trade shows, and in high-level client negotiations
  • Achievements:
  • Expanded NBI’s footprint across multiple regions and diversified service capabilities
  • Launched Next-Day & 2-Day Express Shipping solutions and Virtualized Distribution Model
  • Led digital transformation initiatives, including TMS onboarding and AI-driven logistics automation
  • Strengthened high-value cargo security processes and built trusted relationships with Fortune 500 customers.
Operations ManagementGo-to-Market StrategyOrganizational LeadershipDigital StrategyDirector levelSupportive Services+18

Managing Director

Oct 2021Sep 2024 · 2 yrs 11 mos · Hybrid

  • As a Logistics Managing Director, I lead and optimize logistics operations to enhance efficiency and support company growth. I oversee the entire supply chain, manage budgets, and drive strategic initiatives for cost-effective and timely logistics solutions.
  • Responsibilities:
  • Strategic Planning: Develop and execute logistics strategies to align with business goals and improve efficiency.
  • Operational Management: Oversee transportation, warehousing, inventory, and distribution to ensure smooth operations.
  • Team Leadership: Lead and mentor a logistics team, fostering collaboration and continuous improvement.
  • Budget Management: Control logistics budgets, identify cost-saving opportunities, and ensure financial targets are met.
  • Vendor Relations: Build strong relationships with vendors and third-party providers for optimal service and favorable terms.
  • Technology Integration: Implement advanced technologies to streamline processes and enhance efficiency.
  • Compliance & Risk Management: Ensure adherence to regulations and manage risks proactively.
  • Performance Tracking: Monitor KPIs to drive improvements and support strategic decisions.

Ad pays pty ltd

Director - Founder

Aug 2019Oct 2021 · 2 yrs 2 mos · Greater Sydney Area

  • At AD PAYS we believe in the power of ideas. We are based in Sydney, but we work with clients worldwide. We thrive on making a difference to brands and helping companies make powerful audience connections.

Cmt luxury replacement vehicles

National Operations Manager

Sep 2015Sep 2020 · 5 yrs · Double Bay, New South Wales, Australia

  • Lead the Operations department and Sales department to work out the sales strategy for luxury prestige cars, annual sales plan, and to plan and coordinate marketing and sales
  • .
  • We are a group of motor body vehicle industry professionals with a proven successful track record in the industry, specializing in Smash Repair, Accident Replacement Vehicles, Insurance Claims Processing Services and Motor Accident Assessing Services.
  • We are here to offer our experience, industry knowledge and assistance to you with the professional handling what can be a very stressful and unpleasant aftermath of a road traffic accident.

Sydney airbus airport shuttle services

Operations Manager

Nov 2013Sep 2015 · 1 yr 10 mos · Sydney area , Australia

  • Responsible for getting the right products in the right quantities, to the right locations all at the right time.
  • In charge of the day to day operations of the transport department.
  • Efficiently managing a team of drivers and vehicles.
  • Responsible for all of the dispatching, routing, and tracking of delivery vehicles.
  • Dispatching complex and oversized goods to national and international destinations.
  • Ensuring company compliance of all transport policies, legislation and procedures to do with tachograph and towing etc.
  • Managing, monitoring and developing a team of drivers and line managers.
  • Involved in strategic development and strategy making.
  • Being the first point of contact for all drivers.
  • Making sure that all transport fleet vehicles are properly maintained and serviced.
  • Arranging for the induction and training off all new staff.
  • Regularly liaising with the delivery manager to ensure a smooth running of both departments.
  • Developing and nurturing customer relationships.
  • Maintaining accurate administrative records.
  • Giving drivers a full debrief, including tacho analysis.
  • Organising vehicle checks.
  • Identifying operational issues, potential problems and opportunities.
  • Resolving and managing queries and complaints courteously and efficiently.
  • Appraising staff performance and also taking disciplinary measures when required.
  • Ensuring all site and customer objectives are achieved.
  • Responsible for all H&S investigations.

Pullman hotels & resorts

Front Office Supervisor

May 2011Nov 2013 · 2 yrs 6 mos · sydney / Australia

  • Oversee and supervise all duties performed by all Front Office employees.
  • Coach, counsel and discipline employees when necessary, using proper documentation and proper techniques.
  • Ensure that all Front Office employees complete their essential duties before their departure.
  • Ensure that all Front Office employees are posted at their stations at posted time.
  • Assist with all sick calls or tardiness by finding proper coverage, report to work and stay until proper coverage can be found.
  • Assist with any scheduled shift problems on the night audit shifts.
  • Accountable for the proper training and daily monitoring of all service levels provided by employees to guests and other fellow employees.
  • Monitor and maintain proper Front Office operational supplies.
  • Accountable for meeting and coming in under payroll and expense budgets.
  • Accountable for maintaining and monitoring that all employees follow proper cash handling procedures.
  • Ensure proper inventory controls, working with Sales and Reservations to ensure maximum selling potential and house balance.
  • Ensure accuracy of groups, rooming lists, billing, amenities, arrivals, etc.
  • Maintain cleanliness and organization of back office, front desk, and front desk closet.

Marriott hotels

Front Office Coordinator

May 2010May 2011 · 1 yr · Sydney, New South Wales, Australia

  • Create and produce reports as required.
  • Coordinate schedules, payroll and expenses to meet or fall below budget.
  • Participates in property initiatives.
  • Ensure that guest data and management reporting is processed efficiently and accurately while maintaining proper security standards.
  • Ensure that all accounting transaction and cash handling procedures are in compliance.
  • Relive front office departments for breaks/lunches.
  • Conduct regular monthly meetings with members of the Front Office and Communication Team to address current initiatives, projects and long term goals.
  • Pro actively identify potential guest issues.
  • Assist housekeeping in day-to-day activities.
  • Recruit, hire, train and retain associates for all supervised departments.
  • Develop monthly training items to foster development and cross training with other departments.
  • Perform associate evaluations, provide coaching and development.
  • Monitor guest satisfaction processes, and respond to guest concerns, and inquiries.

Sofitel luxury hotels and resorts

Chef Concierge

Jan 2009May 2010 · 1 yr 4 mos · Brisbane Area, Australia

  • As a Chief Concierge you are responsible to provide professional and customer focused service to our guests, ensuring their stay will become a memorable experience & your role will include key responsibilities such as:
  • Receive guests in a professional and friendly manner, satisfying guest expectations from arrival through to departure
  • Maintain effective communication with all related departments to ensure smooth service delivery
  • Maintain a good working relationship with all Front Office employees and ensure guests are greeted upon arrival and offered assistance at all times
  • Maintain an up to date knowledge of the hotel services and communicate this to subordinates so they can supply information and respond to guest queries
  • Supervise the activities of the Concierge Team, ensuring that the guest luggage is carried from arrival point to room and from room to departure point upon checkout
  • Handle all messages, mail and packages for guests, ensuring they are delivered at the appropriate time and stored if necessary in a systematic and efficient way
  • Establish and control the duty roster in accordance with business needs and ensure the department is manned at all times.

Air arabia

2 roles

Senior Cabin Crew

Jun 2005Jan 2009 · 3 yrs 7 mos · United Arab Emirates

  • attending a pre-flight briefing, during which air cabin crew are assigned their working positions for the upcoming flight. Crew are also informed of flight details, the schedule and if there are passengers with any special requirements, such as diabetic passengers, passengers in wheelchairs or the number of infants on board;
  • carrying out pre-flight duties, including checking the safety equipment and security checks, ensuring the aircraft is clean and tidy, ensuring that information in the seat pockets is up to date and that all meals, drinks and stock are on board;
  • welcoming passengers on board and directing them to their seats;
  • informing fliers of the aircraft safety procedures and ensuring that all hand luggage is securely stored away;
  • checking all seat belts and galleys are secure prior to take-off;
  • making announcements on behalf of the pilot and answering questions during the flight;
  • serving meals and refreshments;
  • selling duty-free goods and advising passengers of any allowance restrictions in force at their destination;
  • reassuring passengers and ensuring that they follow safety procedures correctly in emergency situations;
  • giving first aid where necessary;
  • ensuring passengers disembark safely at the end of a flight and checking that there is no luggage left in the overhead lockers and no stowaways or suspicious items on board;
  • completing paperwork, including writing a flight report.

Call Center Agent

Apr 2004Jun 2005 · 1 yr 2 mos · United Arab Emirates

  • answer calls and respond to emails
  • handle customer inquiries both telephonically and by email
  • research required information using available resources
  • manage and resolve customer complaints
  • provide customers with product and service information
  • enter new customer information into system
  • update existing customer information
  • process orders, forms and applications
  • identify and escalate priority issues
  • route calls to appropriate resource
  • follow up customer calls where necessary
  • document all call information according to standard operating procedures
  • complete call logs
  • produce call reports
English

Education

University of Technology Sydney

Executive Master of Business Administration

Mar 2026May 2028

Atlantic International University

Bachelor's degree

Jan 2001Jun 2005

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