Jun 2021 – Present · 5 yrs

Feb 2021 – Jun 2021 · 4 mos

Apr 2017 – Feb 2021 · 3 yrs 10 mos

• Vice President for all Business Development Activities for Europe, Middle East and Africa

Jan 2007 – Apr 2017 · 10 yrs 3 mos · Southern Europe

• Senior Role within the Google organization
• Identify, Create, Negotiate and Maintain high impactful partnerships for YouTube in Mediterranean Countries, ME and North Africa.
• Develop and lead scalable content programs for YouTube
• Analyze and recommend best practices for partners and potential new partnerships.
• Represent Google/YouTube to the media and at industry events.
• Prioritize and Focus the team, through analysis and deep understanding of product roadmap.
• Define content vertical strategies, focus and mix of partnerships for Southern Europe.
• Collaborate with the sales team for the definition of the sales plan for YouTube in Southern Europe.
• Define the objectives for YouTube in Southern Europe and Implement the resources to make them happen.
• Manage the Southern Europe team

Feb 2005 – Jan 2007 · 1 yr 11 mos · Spain

• Responsible for all content strategy within Jazztel (telco/cable company)
• Define and create Jazztelia TV, Jazztel Television and the Entertainment Web Site.
• Create a Marketing Plan, Market Strategy and Quality Assurance for Television and Web Services.
• Define and Manage the Television products: pricing, packaging, commercial offer, sales channels & promotions.
• Initiate, Negotiate and Maintain the Content Acquisitions for Television, Video & Internet.
• Keep close relationships with all main players in the TV market: Distributors, Hardware, Software and Content Providers.
• Train and motivate the sales channels, creating sales tools and materials.
• Plan and Execute focus groups and market research campaigns.
• Promote and Communicate the TV and Web Services.
• Manage the new business opportunities in the content area: Video On Demand, DVR, Mobile TV....
• Senior representative for content, both internally and externally

Jan 2004 – Feb 2005 · 1 yr 1 mo · Europe

• Define the international marketing strategy for mobile services within Lycos Europe.
• Create and Execute the content plans for Lycos Spain: www.lycos.es
• Define, Coordinate and Carry out the international projects for the mobile area.
• Manage benchmarking and competition studies for mobile and content markets.
• Prepare and evaluate business plans, budgets, profitability studies, P&L and pricing.
• Manage the flow of sales information for the relevant products.
• Search for new opportunities and Management of Third Party agreements.

Apr 1999 – Jan 2004 · 4 yrs 9 mos · Spain

• Define and Execute the Marketing Mix for the portfolio of Internet and content services.
• Create the Strategy, Forecast, Budget, P&L for the service provider market.
• Support and motivate the sales channels to capture and retain customers for every product line.
• Coordinate and supervise the Internet services for the Residential Market.
• Manage the key interfaces in Marketing, Operations and Sales to make the products available.
• Maintain and close relationships with relevant third party partners and vendors.