Apr 2024 – Jan 2025 · 9 mos · São Paulo, Brazil · Remote

• Nubank is the darling of fintech in Brazil, and a huge part of that is due to their excellence in delivering experiences people love. I am currently leading the business facing vertical, focusing on financial management tools that save business owners time and effort so they can focus on what matters: growing their company and hitting their goals.

Aug 2022 – Jan 2024 · 1 yr 5 mos

• As Lead designer at Tint, a startup that helps businesses find new revenue streams in InsurTech, I was responsible for creating a sustainable and flexible design system, as well as UX writing and UX research guidelines.
• I acted as a manager to the design team, helping them grow and get buy-in for design-led change. Additionally, I created Tint's back office, CARE, to support internal operations and customer service. I also produce engaging and relevant material for our prospects to showcase our value proposition and vision.

Aug 2020 – Jul 2022 · 1 yr 11 mos · London, England, United Kingdom

• I drove collaborative work cross-functionally to bring innovative, cohesive experiences to customers. Working in the EMEA based team remotely, I was initially focused on the security products, but later moved on to lead the Data team across product verticals.
• While leading the Data efforts across the org in Cloudflare, it was daunting to realise how disconnected a single product can be when there are so many siloed verticals. However, I turned that challenge into partnership opportunities through taking the time to truly understand what customers need and want to see at different levels, and finding common threads in different roadmaps across the org.
• Even though when Data was handed to me it was an open-ended area to explore, I managed to get the buy-in to promote in-product experiences that broadened the audience we could achieve, with real-world metrics we could influence in a way that is a win-win for everyone: customers get more education and guidance, and the business gets customers who stay with us for longer and use our products more effectively.

Aug 2019 – Jul 2020 · 11 mos · London, United Kingdom

• Working in the Restaurants focused group.
• created full new onboarding and first time use experience, managing internal and external expectations and promoting cohesive communication end-to-end
• used data insights to empower our users to make strategic decisions
• launched self-serve tools to allow restaurant partners to take control of their business
• deployed new UI for the restaurant tablet app, moving the product in the direction of a responsive, bring your own device world that focuses on workload and prioritisation.

Jan 2019 – Aug 2019 · 7 mos · São Paulo Area, Brazil

• Worked on the conversion team, focusing on ground breaking initiatives in the rental market in Brazil, such as:
• paying in advance to reserve a home
• reshuffled the app experience following observation in research sessions, giving customers the ability to view their bookings in a more intuitive way. This raised click rate to bookings by 40% through a new take on the user flow
• took lead roles in user testing and hosting sessions, working collaboratively with PMs and Developers on a daily basis to monitor our metrics and measure success against our OKRs

Mar 2017 – Dec 2018 · 1 yr 9 mos · São Paulo Area, Brazil

• Full-time employee at Intuit working at their Brazil office, where I:
• Was the only on-site designer part of a Global team
• Managed projects and collaborated across timezones to influence the global visual library
• Was part of a small self-starting and proactive team that Investigated, researched, designed and deployed a product dedicated to self-
• employed customers in Brazil (MEI) - now the most valued product in the Quickbooks Brazil landscape
• Created seamless desktop and mobile experiences, that focus on the relevance of the platform and not on parity
• Used Customer Driven Innovation and Design For Delight as guiding
• principles when defining worthwhile experiences
• Created end to end solutions that resonate with our customers, through understanding the data and customer insights from research
• Took part in the shift in the product from a Freemium model to a Subscription
• model, which increased our paid subscribers base in 2x

Oct 2016 – Aug 2017 · 10 mos · Brasília Area, Brazil

• UX/UI designer working with Global clients and start ups in a digital agency and incubator.
• Was responsible for end-to-end experiences, from chatting to clients when they first arrive till deploying meaningful experiences
• Worked closely with PMs and engineers to ensure we delivered products to a high standard
• Used agile principles to prioritise and deploy experiences for national and international clients
• Some key clients were:
• BMW
• Sabin Labs
• Vinixo
• Banco do Brasil
• Caixa Seguradora
• Aula Up
• Dokter

Jul 2015 – Mar 2016 · 8 mos · Brasília Area, Brazil

• An all-round design agency in Brasilia, producing from books to digital campaigns. I was able to:
• Practise leadership, as I became the point of contact for interns
• Liaison directly with suppliers and printers
• Lead projects working closely to clients
• Produce and brand an entire fashion event, from signage to branding

Jan 2014 – Jan 2015 · 1 yr · London, United Kingdom

• Designed for print and web, mostly for beauty brands.
• Clients included Shu Uemura, L'Oreal, CEW (UK), Benefit, Garnier and Elizabeth Arden.

Apr 2012 – Apr 2012 · 0 mo · London, United Kingdom

• Work placement

Mar 2012 – Apr 2012 · 1 mo

• Internship for online magazine, producing weekly fashion layouts.

Jan 2009 – Jul 2009 · 6 mos · Brasília Area, Brazil

• English teacher in a variety of levels

Jan 2007 – Jul 2007 · 6 mos

• I taught English for foreigners to students in a very wide age range, varying from teens to adults.