Mar 2024 – Aug 2024 · 5 mos · Stockholm, Stockholm County, Sweden · Hybrid

Feb 2024 – May 2024 · 3 mos · Stockholm, Stockholm County, Sweden · On-site

Feb 2022 – Apr 2023 · 1 yr 2 mos · New York, United States · Hybrid

• Created brand and product marketing concepts, campaigns, and collateral for global clients, focused on EMEA.
• Directed asset creation, copy, and design in the following mediums: videos, websites, technical whitepapers, experiential, and social.
• Led concepting and content strategy for international conferences and trade shows.
• Developed internal communications strategies and mechanisms for sharing expertise across the business.

Jan 2021 – Feb 2022 · 1 yr 1 mo · Seattle, Washington, United States · Hybrid

• Built holistic content strategies for web, email, and push to drive long-term customer value.
• Collaborated with multiple senior stakeholders to develop strategic insight and measurement framework.
• Continuously monitored and interpret metrics to assess content performance to improve the user experience and conversion.
• Facilitated collaboration between strategy, marketing, design, research, and discovery teams to streamline content solutions.

Aug 2019 – Jun 2020 · 10 mos · New York, New York, United States

• Sold $1.5MM in new business through developing creative proposals for Fortune 500 brands
• Managed stakeholders on $4.5MM worth of sold creative accounts
• Collaborated with sales, account management, ad products, and product management teams
• Created best-in-class platform-agnostic branded content
• Analyzed social listening insights, demographic and behavioral data and market trends to inform creative content
• Streamlined pre- and post-sale creative processes through productivity tools
• Designed and produced pitch decks

May 2018 – Jul 2019 · 1 yr 2 mos

Jul 2017 – Apr 2018 · 9 mos

• Develop proactive content ideas and respond to RFPs in Pharma, Finance, Tech, Telco, International and Government categories
• Conceptualize branded content strategies for clients in video, digital and print in collaboration with sales and marketing
• Manage creative concepts on sold campaigns from sale to activation

Mar 2015 – Jul 2017 · 2 yrs 4 mos · New York City Metropolitan Area

• Create storytelling and social media content and strategy for recruitment and employee engagement
• Develop and execute high quality branded video content for social media and web channels
• Manage and grow all social media recruitment channels including Instagram, Twitter and LinkedIn
• Responsible for developing and supporting the Time Inc. brand recruiting voice and visual style
• Design multimedia presentations for company-wide events and executive leadership
• Lead MBTI workshops for individuals and teams across the company with up to 100 participants
• Launched headshot experience for the company, photographed over 1000 people
• Launched @timeinccareers Instagram channel, strategy, content and metrics
• Photograph large-scale company events, executive headshots and promotional images
• Produce talent and job profile videos and videos about award-winning spaces
• Produce career activation for Time Inc. at Essence Festival and People en Español Poderosas
• Support large scale events as part of the Learning and Development team
• Orientation presenter

Sep 2014 – Sep 2016 · 2 yrs · New York City Metropolitan Area

• Edited and shot multimedia content for the award-winning MetKids digital learning series

Jun 2013 – May 2014 · 11 mos · New York, NY

• Created and designed motion graphic concepts and animations for TEDxMet 2013, edited all video content
• Produced multimedia content for MetKids Digital Learning series, as well as exhibitions and events
• Edited video footage of museum concerts, lectures and visiting artists, managed web publication process

Mar 2013 – Present · 13 yrs 3 mos · New York, NY · Hybrid

• • Consulting brand storyteller, content/communications strategist, and senior copywriter for clients in finance, media, and tech. I help organizations tell their stories through compelling content at the corporate, consumer, and employee level, leveraging customer insights to lead creative.

Jan 2012 – May 2013 · 1 yr 4 mos · Greater Syracuse-Auburn Area

• Planned and implemented lessons in multimedia, photo, video and design techniques and technology
• Taught InDesign, Illustrator, Photoshop, Bridge, Final Cut, Avid.

Sep 2011 – Mar 2012 · 6 mos · Greater Syracuse-Auburn Area

• Coordinated logistics and publicity for two University-wide conferences, as well as designed and disseminated marketing materials.

Jan 2011 – Aug 2011 · 7 mos · Greater Syracuse-Auburn Area

• Designed and Implemented social media strategy for an embedded team of 12 journalists
• Conceptualized and executed portrait series for multimedia package
• Produced radio stories and audio interviews
• Translated text, audio, and in-person interviews from Spanish to English

Jul 2010 – Aug 2010 · 1 mo · Torrance, CA

• Assisted with styling and coordinating photoshoots
• Worked as part of a team to shoot, produce, and edit branding video in Final Cut Pro
• Photo research for Art Buying Department
• Provided Administrative Assistance

Feb 2010 – May 2013 · 3 yrs 3 mos · Greater Syracuse-Auburn Area

• Hosted Real College Radio program from 8-11PM on Saturdays
• Executive producer of Real College Radio
• Oversaw show content, Managed staff of 10, appointed and trained new DJs
• Created branding and logo

Feb 2010 – May 2010 · 3 mos · Greater Syracuse-Auburn Area

• Researched public and political figures for weekly radio show
• Photographed interviewees
• Designed logo and branding

May 2009 – May 2011 · 2 yrs

• I relaunched a college radio station that had traditionally been free format, and the only student-run college radio station on the Syracuse University campus for over 20 years. I worked on management, branding, marketing, and finance projects within the station. By the time my term as General Manager ended, my staff and I tripled membership and funding, and became of the top ten college radio stations in the country in the MtvU Woodies.

Jan 2008 – Dec 2009 · 1 yr 11 mos · Greater Syracuse-Auburn Area

• Assisted with teaching in K-6 classrooms with literacy, technology, and music programs
• Tutored and mentored kids in grades 6-8 in after school programs in Social Studies, Math, and Science

Jun 2007 – Aug 2007 · 2 mos

• Assisted still-life photographers in photographing artwork
• Scanned slides
• Carried out administrative tasks