Martin Cross — Business Development Executive
SUMMARY Senior business development and sales executive with 30 years in the telecom industry, focused on introduction of new solutions for service providers. Combine sales skills and business development / partnership building creativity to drive growth for new products and new markets. Skilled at value proposition development and sales pitch delivery. Experienced in both direct sales and overlay sales, consistently exceeding objectives. Successfully built multiple partnerships to grow sales reach by supporting the partner’s success with both sales and product expertise. Have held roles as team leader in large organizations (Nortel and Cisco) and senior leadership team member and individual contributor in venture-backed organizations. Business Development SVP instrumental in the sale of Navini Networks to Cisco for $330M. Believing strongly in leadership by example and support, coaching and mentoring, including leading a global overlay sales team of 30+ at Cisco. Extensive experience in global markets, including Europe, Russia/CIS, Middle East, Latin America.I am an active contributor to all facets of the business with a demonstrated a “roll up the sleeves” approach to addressing opportunities and challenges creatively and optimistically. Experience and knowledge with multiple technologies including: fiber access (PON), wireless (fixed and mobile), core (including application layer and edge) and software defined, disaggregated, micro services based architectures. Extensive contract and commercial negotiation experience with Tier 1 Global Service Providers and OEMs/channel partners.
Stackforce AI infers this person is a Telecommunications Business Development Executive with extensive experience in sales and partnership management.
Location: Dallas, Texas, United States
Experience: 32 yrs 11 mos
Skills
- Business Development
- Sales Operations
- Sales
Career Highlights
- Instrumental in $330M sale of Navini Networks to Cisco.
- Built partnerships to expand sales reach and support.
- Led global sales team of 30+ at Cisco.
Work Experience
Ciena
Director of Business Development (3 yrs 7 mos)
Benu Networks
Director - Sales / Business Development (7 mos)
Radisys Corporation
Sr Director Sales - Software Defined PON (2 yrs 10 mos)
AGNITY, Inc
Vice President Global Sales and Business Development (5 yrs 1 mo)
Reverent Technologies, Inc.
Independent Board Member (7 yrs)
Mavenir Systems
Vice President Business Development / Global Channels (1 yr 3 mos)
AirWalk Communications
VP Global Sales (1 yr 3 mos)
Cisco Systems
Sales/ Business Development Director (2 yrs 8 mos)
Navini Networks
Vice President Of Business Development (6 yrs 4 mos)
Nortel Networks
Sales Director (9 yrs 2 mos)
Education
MBA at Indiana University - Kelley School of Business
BA at William & Mary