Jul 2023 – Jun 2025 · 1 yr 11 mos

• Spearheaded the launch of mmhmm's inaugural influencer marketing program, enhancing brand visibility.
• Developed and executed large-scale virtual co-marketing events, driving engagement and partnership growth.
• Leveraged social media management expertise to lead social team in creating impactful marketing strategies, resulting in increased audience reach.

Aug 2022 – Jul 2023 · 11 mos

• Developed in-app educational content strategy that increased product usage through strategic onboarding content.
• Unified product updates, customer stories, and thought leadership into a cohesive brand narrative for technical audiences, collaborating across product, marketing, and customer success teams.
• Built long-term relationships with creators to produce top-quality authentic content for owned channels, optimizing each piece for cross-platform distribution with platform-specific formats, captions, and CTAs.

Nov 2020 – Aug 2022 · 1 yr 9 mos

• As the senior social media manager at Airtime (fka mmhmm), I managed a team in creating strategic content and engagement across five platforms, optimizing for maximum impact and community growth.
• Sample of mmhmm wins:
• Increased impressions by 168%, grew followers by 66%, increased website clicks by 29%, and increased engagement by 43% in the first 6 months of working at mmhmm
• Established TikTok account with focus on the out-of-office lifestyle, growing to 11K followers in 5 months
• Created social media standard operating procedures and systematized our approach, unifying the brand message across all 5 platforms
• Spearheaded campaigns such as #pandemicproject, #askphilanything, and #madewithmmhmm that showcased the product, strengthened community, and increased brand visibility
• Implemented closed captioning on videos across all platforms, increasing accessibility and localization

Oct 2020 – Feb 2021 · 4 mos

• Managed a strategic social content calendar for a direct-to-consumer deodorant brand, enhancing brand visibility.
• Developed and executed an influencer marketing program from the ground up, fostering brand partnerships.
• Grew gifting program to 100+ recipients, resulting in increased product awareness and customer engagement.

Aug 2020 – Jul 2021 · 11 mos

• Developed a comprehensive content calendar to enhance social media engagement.
• Increased social media following by 13% through targeted strategies.
• Initiated influencer partnerships to amplify brand visibility.
• Supported the successful launch of The Essential Baking Company on QVC.
• Launched paid media program that tripled traffic from social

Dec 2015 – Present · 10 yrs 4 mos · San Francisco Bay Area

• B2B SaaS marketing strategist specializing in social strategy and influencer campaign management for growth-focused companies.
• Develop and execute comprehensive social media strategies for B2B SaaS brands, driving lead generation and customer acquisition through targeted LinkedIn and YouTube campaigns
• Design and manage influencer partnerships that deliver measurable ROI and authentic brand advocacy in the B2B space
• Create data-driven social media marketing campaigns that convert prospects into qualified leads and customers
• Collaborate with marketing and sales teams to align social strategy with revenue goals and customer journey optimization
• Produce and optimize engaging content for LinkedIn, YouTube, Instagram, Pinterest, TikTok, and X, leveraging platform-specific best practices to maximize reach and engagement in B2B markets

Jan 2005 – Aug 2017 · 12 yrs 7 mos

• Created and oversaw full communications strategy including social, email, and PR
• Produced award-winning magazine, Western Arborist
• Launched educational campaign sponsored by the US Forest Service, bringing in-person environmental education to 10,000 children per year